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DRIVE - SPRING 2016
PROGRAM- MBA (Sem 4),
MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE &
NAME- MH0059 – Quality Management in Healthcare Services
BOOK ID- B1323
CREDIT & MARKS-4
Credits, 60 marks
Q1. Discuss the dimensions of quality management in healthcare. 10
Answer: Dimensions of Quality
Management in Healthcare: Healthcare quality has several dimensions like
reporting, documentation, quantity of or access to care, patient satisfaction,
reputation, clinical processes, utilisation, review and medical necessity
determinations. By observing the quality of care laws and metrics, and how they
relate to these eight dimensions of quality, healthcare professionals can plan
to achieve and retain a high-
Q2. Explain the tools used for quality improvement in healthcare
services. 10
Answer: Tools for quality
improvement: The preparatory phases of quality improvement involve several
steps using a number of different tools. Eight quality tools are available to
help organisations to better identify and improve their processes. The
essential tools for the discovery process are:
· Check Sheet
Q3. Describe the various phases in implementation of Six Sigma. 10
Answer: The Six Sigma Concept:
Quality control engineers have used a number of statistical tools to analyse
processes. Six Sigma is a name derived from concepts associated with a standard
bell-shaped curve. Almost anything varies, if you measure with enough
precision. Statisticians describe patterns of variations with a bell-shaped or
Gaussian curve. If the items being measured vary in a continuous manner, one
finds that variation
Q.4: Explain the steps followed in implementation of QMS in healthcare
organization.
Explanation of steps followed in implementation of QMS in healthcare
organization
ANS:
Explanation of steps followed in
implementation of QMS in healthcare organization:
A Quality Management System (QMS)
can be expressed as an organisational structure: procedures, processes and
resources
Q.5: Define total quality management. Discuss the importance of TQM in
healthcare.
Definition of total quality management
Explanation of importance of TQM in healthcare
ANS:
Definition of total quality
management:
TQM is a management philosophy
that focuses on customer satisfaction and organisation objectives for long-term
success of a
Q.6: Explain team processes in healthcare.
Definition of team processes in healthcare
Explanation of various factors of team process
Explanation of team process techniques
ANS:
Definition of team processes in
healthcare:
Team processes in healthcare refer
to the aspects of a team dealing with leadership, communication, decision
making, and member and team learning. Each of these factors has an important
effect on the effective working of
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DRIVE- SPRING 2016
PROGRAM- MBA (Sem 4),
MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE &
NAME- MH0058 – Legal Aspects in Healthcare Administration
BOOK ID- B1322
CREDIT & MARKS-4
Credits, 60 marks
Q1. Define medical ethics. List the principles of medical ethics and
outline the important guidelines and documents in medical ethics. (Definition,
Listing the principles, Important guidelines and documents in medical ethics)
1, 2, 7
Answer: Medical ethics: Medical
ethics is defined, as a civil code of behaviour considered correct by members
of the profession for the good of both the patient and profession. This trust
goes beyond written words and leads the public at large to expect of the doctor
to have not only a high standard of medical ability and skill but The doctor –
patient relationship is considered to be fiduciary in nature i.e. it is based
on mutual trust and
Q2. Discuss accountability in healthcare. Add a note on vicarious
liability. 6, 4
Answer: Accountability to
patients: A medical practitioner owes the patient he is treating a duty of care
and is hence, accountable to the patient firstly. Therefore in cases of medical
negligence, the patient has to establish that there was sufficient proximity
between him and the doctor. This duty of care is established once a doctor
starts to administer treatment to the patient, irrespective of remuneration.
This duty of care is also owed to the patient by the hospital or treating
institution, thereby making the hospital accountable to the patient by what is
termed as
Q3. Discuss the important aspects of Consumer Protection Act. 10
Answer: Important aspects of Consumer Protection Act:
1. The right to safety: This is the right to
be protected against products, production processes and services, which are
hazardous to health or life. The right to safety has been broadened to include
the concern for consumers’
Q.4: Define abortion. Explain medical termination of pregnancy act in
detail.
Definition of abortion
Explanation of MTP act
ANS:
Definition of abortion:
Abortion is the termination of
pregnancy by any method (spontaneous or induced) before the foetus is
sufficiently developed to survive independently. Abortion may be classified
into various categories depending upon
Q.5: Explain the regulatory requirements in setting up and running a
blood bank.
Explanation of the important regulatory requirements in setting up and
running a blood bank.
ANS:
Explanation of the important
regulatory requirements in setting up and running a blood bank.
National Blood Policy: Government
of India published in the year 2002 the National Blood Policy. The objective of
Q6. Define and classify euthanasia. Add a note on living wills. 1, 2, 7
Answer: Definition: Euthanasia is
traced back to the Greek word, “euthanatos” which means “good death”. It can be
defined as an "intentional killing by an act/ omission of person whose
life is felt not to be worth living." The above definition has potential
for numerous loopholes especially concerning the specific definition of the
term “person” which can include any and everybody and is not solely restricted
to patients. The term "euthanasia" encompasses a gamut of acts
ranging from lethal injection to withholding
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DRIVE- SPRING 2016
PROGRAM- MBA (SEM 4),
MBADS (SEM 4 / SEM 6), PGDHSMN (SEM 2)
SUBJECT CODE &
NAME- MH0057 – Management of Healthcare Human Resources
BOOK ID- B1321
CREDIT & MARKS-4
Credits, 60 marks
Q1. Explain the strategic role of HRM in healthcare. 10
Answer: Strategic role of HRM in
healthcare: The strategic role of HRM is related to the organisational use of
employees to gain a competitive advantage against competitors. The process of
strategic HRM involves aligning initiatives regarding how people are managed
with organisational mission and objectives. In healthcare organisations, highly
trained and dedicated employees are often the competitive key for the
organisations as they contribute in building the
Q2. Explain the evolution and broad perspectives of HRM in healthcare
in India. 6, 4
Answer: Evolution of HRM in
India: HRM in India has come a long way and it is deeply rooted in almost all
the organisations. The evolution of HRM in India can be traced along the
following broad phases.
·
Revolution of the
industries.
· Unionism in trade.
· Social responsibility era.
· Scientific management era.
· Human relations
Q3. Discuss management development in healthcare organisations. 10
Answer:
Management development is the
process to enhance the skills and capacity of managers and professionals for
individual and organisational benefits. Management development considers the
role of managers and the ways in which they can expand their responsibilities
to take on larger roles.
Q.4: Define performance appraisal. Explain the components of
performance appraisal.
Definition of performance appraisal
Listing the components of performance appraisal
Explanation of the components of performance appraisal
ANS:
Definition of performance
appraisal:
Performance appraisal is the
process of obtaining, analysing and recording information about the relative
worth of an employee.
Q.5: Describe HR audit process.
Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit process
Explanation of the components
ANS:
Mentioning the phases of HR audit
process:
The HR audit process consists of
three different phases. Each phase is aimed at building upon the previous
phase. This is to ensure that the organisation will have a good overview of the
developments in the HR functions.
The three phases consist of ten
steps as mentioned below:
1. Initial
Q.6: Discuss the importance of team work in healthcare services.
Essentials of team work
Strategies for effective team building and trust
Mc Grehor’s approach to team building
ANS:
Essentials of team work:
There are certain essentials of
team work which are advisable, it is given below:
· A leader for the team
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DRIVE- Spring 2016
PROGRAM- MBA (Sem 4),
MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME-
MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID- B1320
CREDIT & MARKS-4
Credits, 60 marks
Q1. Explain the concept of service and marketing. Discuss the steps
involved in healthcare marketing process.
(Explanation of concept of
service, Explanation of concept of marketing Explanation of all the steps
involved in healthcare marketing process) 2, 2, 6
Answer.
Concept of service
The widespread interest to manage
and market services effectively has opened doors for stressing on service
characteristics. The service characteristics include inseparability of
production from intangible behavior of services.
The service characteristics are
referred as:
· Services are people-based rather
·
Q2. Discuss the various steps involved in marketing research.
(Explanation of all the steps involved in marketing research) 10
Answer.
The various stages or steps in
the marketing research process are discussed below:
1. Identification and Defining
the Problem:
The market research process
begins with the identification “of a problem faced by the company. The
clear-cut statement of problem may
Q.3: Describe the types of public relations research.
Explanation of primary research
Explanation of secondary research
ANS:
Explanation of primary research:
Primary research
Primary research involves
carrying out a complete original study. The two primary research techniques are
as follows:
§
Qualitative
§
Quantitative
Qualitative
Q.4: Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
ANS:
Explanation of medical tourism:
The medical tourism provider
collects information about the treatment, estimated cost, duration of stay
along with the list of hospitals and tourist destinations from the doctors and
consultants and sends it across to the patient who is seeking
Q.5: Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
ANS:
Brief outline of healthcare
marketing:
Healthcare marketing management
is the process of understanding the needs and wants of the target market.
Consumer protection and satisfaction are the core concepts of marketing.
Healthcare marketing deals with the marketing of healthcare
Q.6: Discuss the standard metrics to evaluate public relations in
healthcare.
Key factors of PR measurement and
evaluation
Explanation of various PR
evaluation components
ANS:
Key factors of PR measurement and
evaluation;
The key factors to be considered
while focusing on the PR measurement and evaluation are:
§
To establish flawless programmed objectives and desired outcomes to
measure results. For this, the PR goals must be linked directly with the
overall goals of business programm
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