SMU MBA SEM 4 MARKETING SPRING 2016 SOLVED ASSIGNMENTS

SMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS

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MK0015-Services Marketing and Customer Relationship Management
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10

2 List & classify the 7P’s of marketing.
7P’s of marketing 10

3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model

4 What are the uses of IT in the Education & Banking sector?
Uses of IT in the Education sector
Uses of IT in the Banking sector

5 Describe the nature of service marketing.
nature of service marketing

6 Write short notes on:
  1. a) e-CRM
  2. b) Customer Life Cycle

MK0016- Advertising Management and Sales Promotion
1 List some of the factors that affect advertising in India.
Explanation of the concepts 10 10

2 Write a short notes on:
  1. Media Planners
  2. Media Buyers

3 Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts 10 10

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10

5 What are the various media that may be used for direct marketing? What are their pros and cons?
Explanation of concepts 5
Pros and Cons 5 10

6 Describe the Consumer Protection Act and its strengths and weaknesses.
Explanation of the concepts 5
Strengths and Weakness 5

MK0017- E-MARKETING
1 Explain the collaborative Click-and-Brick model.
collaborative Click-and-Brick model 10

2 Explain the factors that influence e-consumer’s buying behavior.
Factors that influence e-consumer’s buying behavior

3 Explain the advertising media commonly used by businesses to implement their emarketing plans.
Advertising media 10


4 What is affiliate marketing?
Affiliate marketing 10 10

5 Briefly explain copyright & trademark.
Copyright
trademark

6 Write short notes on:
  1. a) Blogs
  2. b) Classified advertising

MK0018– International Marketing
1 Differentiate between GATT and WTO
GATT
WTO

2 Write short notes on the following:
  1. International franchising
  2. International contract manufacturing

3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10

4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types

5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling

6 Write short notes on the following:
  1. Bill of Exchange
  2. Packing list
  3. Air way bill
  4. Certificate of origin
  5. Consular invoice

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601


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