MS- 423 Marketing of Financial Services

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601

ASSIGNMENT

Course Code                                                      :                                               MS-423

Course Title                                                       :                                               Marketing of Financial Services

Assignment Code                                            :                                               MS-423/TMA/SEM-I/2016

Coverage                                                             :                                               All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

Question.1. Explain the concept of 'Marketing Mix' for financial services? Discuss the importance of the seven 'Ps' in the context of marketing of Banking services.

Answer:Every business knows that in order to thrive it needs to differentiate itself in the mind of the consumer. Price has proved inadequate since there is a limit to how much a firm can cut back on its margins. Product differentiation is also no longer enough to attract or retain customers since technological advances have resulted in products becoming almost identical with very few tangible differences from others in the same category. Consequently, marketers have realized the importance of service differentiation as a sustainable strategy for competing for a portion of the customer’s wallet.

Service Encounter / Moment of Truth

Question.2. Explain the various sources of long - term finance that are available for meeting the cost of projects in India.

Answer:Some of the sources of Industrial finance available in India are as follows:

We now, describe the various sources from which industries meet their needs. This will help us in understanding the present set-up of industrial finance.

(A) Internal Self-Finance:One source, quantitatively of big importance, is the saving of the unit itself. It may be the household, the business or the government.

Question.3. What are the general objectives behind pricing of products and services by Banks? Discuss the various approaches adopted by banks for pricing their product.

Answer:The only time when price setting is not a problem is when you are a “price-taker” and have to set prices at the going rate, or else sell nothing at all. This normally only occurs under near-perfect market conditions, where products are almost identical. More usually, pricing decisions are among the most difficult that a business has to make. In considering these decisions it is important to distinguish between pricing strategy and tactics. Strategy is concerned with setting prices for the first time, either for a new product or for an existing product in a new market; tactics are about changing prices. Changes can be either self-initiated (to improve profitability or as a means of promotion) or in response to outside change (i.e. in costs or

Question.4. Explain the benefits of Life Insurance and discuss the factors which influence marketing strategies in the insurance sector.

Answer:There is a substantial amount of debate regarding the impact of liberalization on Indian life insurance industry; huge literature available on the impact of liberalization on the key components in the world context. Few studies are available in context of Indian insurance industry that have examined varying aspects such as emerging strategic and regulatory issues, appraisal of industry development, deregulation of industry and economic growth nexus, changing trend structure and innovation in post liberalization phase. The main purpose of this paper is to examine the factors that influenced the development of the life insurance industry in India

Question.5. What is 'Internet Banking’? Explain the benefits of Internet Banking.

Answer:Online banking also known as internet banking, e-banking, or virtual banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website. The online banking system will typically connect to or be part of the core banking system operated by a bank and is in contrast to branch banking that was the traditional way customers access banking services.

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601