MB0052 – Strategic Management and Business Policy

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ASSIGNMENT

DRIVE WINETR	SPRING 2014
PROGRAM	MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME	MB0052 – Strategic Management and Business Policy
SEMESTER	4
BK ID	B1699
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Define the term ‘strategy’. Explain the concept of ‘strategic window’.

Answer : Strategy has been studied for years by business leaders and by business theorists. Yet, there is no definitive answer about what strategy really is.

One reason for this is that people think about strategy in different ways.

For instance, some people believe that you must analyze the present carefully, anticipate changes in your market or industry, and, from this, plan how you'll succeed in the future. Meanwhile, others think that the future is just too difficult to predict, and they prefer to evolve their strategies organically.

2. The essence of business continuity is that businesses need to be planned not only for today, but also for tomorrow, that is, for the future.

Write the meaning and importance of business continuity planning. Explain any two strategies for business continuity planning.

Answer : Meaning of business continuity planning :

Business continuity planning (BCP) "identifies an organization's exposure to internal and external threats and synthesizes hard and soft assets to provide effective prevention and recovery for the organization, while maintaining competitive advantage and value system integrity”. It is also called business continuity and resiliency planning (BCRP). A business continuity plan is a roadmap for continuing operations under adverse conditions such as a storm or a crime. In the US, governmental entities refer to the process as continuity of operations planning (COOP).

Importance of business continuity

3. Write a brief note on ‘Strategic Audit’.

Answer : Internal audits serve various purposes. Some audits assess compliance with laws and regulations. Others measure compliance with the organization's internal policies and procedures. A strategic audit helps small-business owners assess whether internal processes move the needle toward their strategic goals. Based on audit results, management adjusts operations to maximize progress toward the goals.

Strategic Plan

A business needs a strategic plan that includes short-term and long-term goals. Long-term goals for a bicycle shop may be to dominate the market for a niche product category -- high-end off-road bicycles, for example. Short-term

4 .Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things: cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major factors of cost efficiency.

Answer : Cost efficiency :

Efficiency refers to quantity or speed, effectiveness refers to quality.

Take the example of two Customer Service reps, the first one is very short with the customers. If they start to tell him any unnecessary information, he cuts them off and tells them "that's not important". He quickly resolves their issue but leaves them with a bad taste for the company - most will never be repeat customers. He is able to handle 50 customer calls per day.

Cost efficiency (or cost optimality), in

5 Write short notes on the following:

(a) Divestment strategy

Answer :  Divestment is a form of retrenchment strategy used by businesses when they downsize the scope of their business activities. Divestment usually involves eliminating a portion of a business. Firms may elect to sell, close, or spin-off a strategic business unit, major operating division, or product line. This move often is the final decision to eliminate unrelated, unprofitable, or unmanageable operations.

Divestment is commonly the consequence of a growth strategy. Much of the corporate downsizing of the 1990s has been the result of acquisitions and takeovers that were the rage in the 1970s and early 80s. Firms often acquired other

 (b) Liquidation strategy

Answer : A liquidation strategy involves selling a company, in its entirety or in parts, for the value of its assets. Many small business owners exit their businesses through liquidation. For example, a retailer that suffered a loss on its business may find no one interested in buying the company as a going concern. To extract as much value out of the business as possible, the owner has a liquidation sale and sells all the inventory, fixtures and equipment before permanently closing the store’s doors.

6. Describe the different approaches to business ethics.

Answer : Business ethics theories include the moral principles or codes a company implements to ensure that all individuals working in the company act with acceptable behavior. Business owners and managers can use an ethics theory they deem most appropriate for use in their operations. A few different business ethics theories exist, such as the utilitarian, rights, justice, common good and virtue approach. These theories can be used on their own or in combination with each other. Each theory includes specific traits or

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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Call us at : 08263069601

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