NMIMS March 2021 solved assignments - Call us at - 08263069601

NMIMS March 2021 solved assignments

 

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Business Communication & Etiquette  - NMIMS March 2021 solved assignments

Business Economics  - NMIMS March 2021 solved assignments

Corporate Social Responsibility  - NMIMS March 2021 solved assignments

Information Systems for Managers  - NMIMS March 2021 solved assignments

Management Theory and Practice  - NMIMS March 2021 solved assignments

Organizational Behavior  - NMIMS March 2021 solved assignments

Business Law  - NMIMS March 2021 solved assignments

Business Statistics  - NMIMS March 2021 solved assignments

Essentials of HRM  - NMIMS March 2021 solved assignments

Financial Accounting & Analysis  - NMIMS March 2021 solved assignments

Marketing Management  - NMIMS March 2021 solved assignments

Strategic Management  - NMIMS March 2021 solved assignments

Business Ethics Governance and Risk  - NMIMS March 2021 solved assignments

Customer Relationship Management  - NMIMS March 2021 solved assignments

Enterprise Resource Planning  - NMIMS March 2021 solved assignments

Financial Accounting and Analysis  - NMIMS March 2021 solved assignments

Financial Institutions and Markets  - NMIMS March 2021 solved assignments

HR Audit  - NMIMS March 2021 solved assignments

Information System for Managers  - NMIMS March 2021 solved assignments

International HR Practices  - NMIMS March 2021 solved assignments

Logistics Management  - NMIMS March 2021 solved assignments

Marketing Research  - NMIMS March 2021 solved assignments

Operations Management  - NMIMS March 2021 solved assignments

Project Management  - NMIMS March 2021 solved assignments

Services Marketing  - NMIMS March 2021 solved assignments

Strategic HRM  - NMIMS March 2021 solved assignments

Supply Chain Management  - NMIMS March 2021 solved assignments

Taxation Direct and Indirect  - NMIMS March 2021 solved assignments

Brand Management  - NMIMS March 2021 solved assignments

Corporate Finance  - NMIMS March 2021 solved assignments

Cost and Management Accounting  - NMIMS March 2021 solved assignments

E-Commerce and Cyber Law  - NMIMS March 2021 solved assignments

Marketing of Financial Services  - NMIMS March 2021 solved assignments

Marketing Strategy  - NMIMS March 2021 solved assignments

Retail Banking  - NMIMS March 2021 solved assignments

Sales Management  - NMIMS March 2021 solved assignments

Strategic Cost Management  - NMIMS March 2021 solved assignments

Strategic Financial Management  - NMIMS March 2021 solved assignments

Total Quality Management  - NMIMS March 2021 solved assignments

Advanced Supply Chain Management  - NMIMS March 2021 solved assignments

Decision Analysis and Modeling  - NMIMS March 2021 solved assignments

Insurance and Risk Management  - NMIMS March 2021 solved assignments

International Banking and Foreign Exchange Management  - NMIMS March 2021 solved assignments

International Logistics and Supply Chain Management  - NMIMS March 2021 solved assignments

Treasury Management in Banking  - NMIMS March 2021 solved assignments

World Class Operations  - NMIMS March 2021 solved assignments

 

Dear students, get latest  MBA Solved assignments by professionals.

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NMIMS MBA Solved Assignments - Call us at : 08263069601

Dear students, get fully  solved assignments by professionals.

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NMIMS Assignments – 1st semester	NMIMS Solved Assignments – 2nd semester
Business Economics	Business communication
Financial accounting and analysis	Business Law
Information systems for managers	Decision Science
Management theory and practice	Essentials of HRM
Marketing management	Operations management
Organizational behavior	Strategic management

 

NMIMS Solved Assignments – 3rd semester	NMIMS Solved Assignments – 4th semester
Consumer behavior	Business ethics
Corporate Finance International Business	Financial institution and markets
Operations management	Marketing research
Organization theory	Project management
Taxation- direct and indirect	Services marketing
Capital Market and Portfolio Management	international finance
Cost and management accounting	Strategic Financial Management
Marketing of financial services	B2B marketing
Strategic Cost Management	Integrated marketing communications
Compensation and benefits	Insurance and risk management
Industrial relations	International banking
Manpower planning	Treasury management
Organization culture	Employee Development
Performance management system	HR Audit
Brand management	International HR Practices
Customer relationship management	Strategic HRM
International marketing	Enterprise resource planning
Marketing strategy	Operations and supply chain
Sales management	Procurement management
Cloud computing	Service operations
E-business	Total quality management
Emerging technologies	International Logistics
Fundamentals of big data	World class operations
IT infrastructure	Digital payments
IT project management	IT Security
Commercial banking	Managing BPO
Retail banking	Research methodology
Total quality management	Advanced SCM
Enterprise resource planning	Decision Analysis & Modeling

 

 

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Marketing Management - NMIMS

 

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course:  Marketing Management

Assignment Marks: 30

Instructions:

·       All Questions carry equal marks.

·       All Questions are compulsory

·       All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.

·       All answers to be written individually. Discussion and group work is not advisable.

·       Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.

·       Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

·       Students should follow the following parameter for answering the assignment questions.

 

For Theoretical Answer			For Numerical Answer
Assessment Parameter	Weightage		Assessment Parameter	Weightage
Introduction	20%		Understanding and usage of the formula	20%
Concepts and Application related to the question	60%		Procedure / Steps	50%
Conclusion	20%		Correct Answer & Interpretation	30%

 

 

Case:

“Yuva” is a fitness band catering to Indian youth in the lower price segment. There is a vast market thatis health-conscious and wants the latest tech in the wearable device category. There is currently two fitness band that is being sold by the company.

Given below are their prices.

 

Yuva Basic	Rupees 899/-
Yuva Pro	Rupees 1199/-

 

The product quality is good given the price range. It has all fitness feature supported by colorful design. It has a bigger display as compared to their competitors. The company has purposely kept the display bigger for the youth audience as they want the feel of a smartwatch at the price of a fitness band. The company has a plan to sell only through an online platform. The product is available on the major e-commerce platform as well as on the company’s website. It has just been 15 days that the product is launched but it doesn’t have any demand from consumers. There is no problem with the product but there are no promotions done by the company. You have been hired as a Marketing head of the brand Yuva.

 

Ques. 1. Suggest various types of segmentation for brand Yuva. (10 Marks) 800 Words

Answer:

INTRODUCTION:

Market Segmentation means dividing the potential market into different segments or groups according to different homogenous bases. A company can target different homogenous groups according to their behaviour and response towards the commodity or service. Homogeneity, reaction, and distinction are three bases on which the market is divided. 

It reduces risk by defining which group will be more attracted and be willing to buy a certain commodity at a certain price. Therefore, a company can carefully and efficiently focus on those things and groups profitable for them. 

 

 

 

 

 

 

Ques.2. How will you promote the brand Yuva online? Suggest a minimum of five online platforms through which you will promote the brand and increase the sale. (10 Marks)

 

Answer:  INTRODUCTION:

Online promotion: Promoting a brand or product or service through internet platforms is known as online promotion. It is useful when a company wants better exposure of its brand at a reasonable cost. It increases the brand of a company and helps a company reach more consumers at a wide range (globally). 

 

It is better for small businesses that do not have much budget to compete against bigger businesses. And because of advanced technology, a company can even measure the result of online promotion, which is not possible in offline promotion through ads in newspapers or billboards, etc. 

 

CONCEPT AND APPLICATION

 

 

3.a. Explain any five factors that will influence the consumer behavior for the purchase of Yuva Fitness Band. (5 Marks)

 

Answer: INTRODUCTION:

Consumer Behaviour: Consumer behaviour is the study of a consumer's reaction to a certain product or service regarding what they want to buy and their needs and desires. To know the potential market that needs to be targeted, it is important to understand the consumer's behaviour on a new or old product or service. The behaviour of a consumer depends on various factors. And according to the consumer's behaviour, a company can change their marketing strategies and various other decisions.

CONCEPT AND APPLICATION:

Let us discuss various factors that

 

 

Ques.3.b. Explain various stages that a customer will go through in the purchasing decision of the Yuva fitness band. (5 Marks)

Answer: INTRODUCTION:

Buyer decision process: It is a complete journey that a consumer goes through before buying a commodity. It involves stages starting from getting knowledge of the commodity until the purchase of the commodity. This process is important for making various decisions regarding marketing and sales of a product.

CONCEPT AND APPLICATION:

Let us discuss various stages that a consumer goes through in buying a good or service.

1.       Problem or need recognition: First of all, the consumer will try to find the answers to the needs and the main cause of those needs that arise in them. These needs are triggered in the consumer through internal or external

 

 

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