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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Research Methodology
Internal Assignment Applicable
for June 2024 Examination
Assignment Marks: 30
1. One
of the newly opened Gym in your area trying to understand what type of exercise
is preferred by people these Days, how often they do their exercise and do they
really enjoy it or they do just for the sake of doing. Which research design is
most suitable for this situation? Write research proposal for this situation.
(10 Marks)
Answer: Research Proposal: Understanding Exercise
Preferences and Habits in the Local Community
- Introduction: Physical fitness and exercise play a crucial
role in promoting overall health and well-being. As a newly opened gym in
the area, it is essential to understand the exercise preferences,
frequency, and enjoyment levels of the local community. This research aims
to explore the types of exercises preferred by people, their frequency of
exercise, and whether they engage in exercise out of enjoyment or
obligation.
- Research Objective: The primary objective of this research is to gain insights into the exercise preferences and habits of the local community, specifically focusing on the following aspects:
2. You
are a HR manager in one of the major IT company. Design an experimental study
to look into the factors that affect employee churn in the IT firm, with an
emphasis on HR initiatives to lower attrition. Develop a design of experiment
of this study keeping independent, dependent and extraneous variables into
consideration. How you will apply control in this experimental research.
Explain the variables and steps. (10 Marks)
Answer: Experimental Study Design: Factors Affecting
Employee Churn and HR Initiatives to Lower Attrition in an IT Firm
- Introduction: Employee churn, or turnover, is a significant
concern for IT firms due to its impact on productivity, morale, and
overall organizational performance. This experimental study aims to
investigate the factors that affect employee churn in an IT firm, with a focus
on HR initiatives to lower attrition rates.
- Research Objective: The primary objective of this study is to
identify the factors influencing employee churn in the IT firm and
evaluate the effectiveness of HR initiatives in reducing attrition rates.
The study will focus on the following aspects:
- Independent Variables: HR initiatives (e.g., training
programs, career development opportunities, work-life balance policies).
- Dependent Variable: Employee churn rate (measured as the
percentage of employees leaving the organization within a specified
period).
- Extraneous Variables: Employee demographics (age, gender,
tenure), job role, organizational culture, economic conditions, industry
trends.
- Experimental Design: a. Independent Variables:
- HR Training Programs:
3. During
pandemic Zepto has emerged as a major Quick commerce market in Mumbai; however;
after the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has
become highly competitive. The market has been changing with respect to
consumer preferences, market trends and consumer choices for apps.
a.
Classify and distinguish the specific purposes for which Zepto may be able to
use research effectively. Write down the problem statement and operational
definition of this research. (5 Marks)
Answer: Classifying Specific Purposes for Research
Use by Zepto:
- Understanding Consumer Preferences: Zepto can conduct
research to gain insights into consumer preferences regarding product
assortment, delivery options, pricing, and overall shopping experience.
- Market Trends Analysis: Research can help Zepto
identify emerging trends in the quick commerce market, such as shifts in
consumer behavior, preferences for specific product categories, and
adoption of new technologies.
- Competitive Analysis: Zepto can use research to assess the strategies and offerings of competitors like Swiggy’s Instamart and Zomato’s Blinkit, understand their strengths and weaknesses, and identify
b. Develop
a questionnaire to study consumer preference for most preferred q-commerce app.
(5 Marks)
Answer: Consumer Preference Survey: Quick Commerce
(Q-Commerce) Apps
Dear Participant,
Thank you for participating in this
survey. Your feedback is valuable in understanding consumer preferences for
quick commerce apps. Please answer the following questions honestly and to the
best of your ability.
Demographic Information:
- Age:
- Under 18
- 18-24
- 25-34
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or call us at : 08263069601
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