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Course:
Organisation Culture
Internal
Assignment Applicable for December 2020 Examination
1. Organizations such as
Intuit, Google believe that Socialization can be an excellent vehicle for
promoting and sustaining culture. What are the socialization tactics that can
be used by organizations to build and promote their culture? (10
Marks)
2. Prime services, an
electricity distribution company, wants to change their somewhat complacent
culture to a more agile and customer centric culture. The two organizations are
very different in terms of their culture. What steps will you suggest helping
Prime services to change their organizational culture? Does a leader have any
role to play in organizational change? (10
Marks)
3.a. Amentus, a
telecommunications company wants to inculcate the rich culture in their
employees. What are the ways by which employees can learn the organizational
culture? Justify. (5 Marks)
3.b. Organizational culture is
defined by some specific characteristics. Explain the characteristics with
examples? (5 Marks)
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Course: Organisational Theory, Structure and Design
Internal Assignment Applicable for December 2020
Examination
1. ‘Groceries Unlimited’ has
hired you as an HR Consultant to help them improve their organizational
performance. Which internal organizational aspects would you consider that
should be aligned with each other for maximum success? Explain the 7S framework
in the context of this start-up company. Conclude by giving your opinion on how
it will impact performance. (10 Marks)
2. Mario always wanted
to establish his own retail company. He had all the financial and physical
resources required to begin but he was not aware of the key fundamental elements
of an organization. Why do you think these are important? As an HR specialist,
help him with this task by designing the main organizational elements. Also,
align these with his retail business. (10 Marks)
3. As project leaders, while Julia believes in
enhancing each team member’s effectiveness, George believes in focusing on
enhancing the overall organizational effectiveness. This difference of opinion
always confuses their team members. Now, the senior management has realized
that it is high time to get the issue sorted. So, the HR Manager, John Cooper
has been assigned the task to devise a standardized and holistic process of
measuring organizational effectiveness. Along with this, the management has
also asked him to come up with a contemporary effectiveness approach that will
replace the traditional approaches. Keeping the above scenario in mind,
a.
Explain how John Cooper will devise a holistic process of measuring
organizational effectiveness. (5 Marks)
b.
Explain which, one, contemporary approach will John choose and why? (5 Marks)
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Course: Performance Management System
Internal Assignment Applicable for December 2020
Examination
1. You are the HR Manager of
Furniturewala.com The company did not have a Performance Management system and
has just introduced annual performance appraisals. Employees have started
writing their goals for the year.
You are an HR executive at Furniturewala.com. Using
the concept of SMART goals, you are to prepare:
2 goals for the year for a Sales Executive in the
company. §
2 goals for the year for a Furniture Designer in the
company §(10 Marks)
2. You are an HR Executive at
LiveLife Telecon which is a start-up organization founded one year ago. The
organization started with 25 employees a year ago and today has 100 employees
across locations. LiveLife Telecon has commenced with the Graphic Rating Scale
method for Performance Appraisal. Design an Appraisal Form using the Graphic
Rating Scale. (10 Marks)
3. Bharat Logistics is a 5 year old company
that caters to logistics solutions for e-commerce companies like Amazon, etc.
Bharat Logistics looks after home delivery of items ordered online by customers
on e-commerce websites. In COVID times, the role of Delivery Executive is
crucial.
a.
How would you motivate the Delivery Executive during COVID times when safety is
a priority? (5 Marks)
b.
Prepare an incentive scheme for Delivery Executives to improve monthly home
deliveries
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Project Management
Internal Assignment Applicable December 2020 Examination
1. A software development project
was planned to be completed in 12 months. The review of the project after eight
months revealed that Rs. 120000 was spent on the project for 48% of project
completion. Consider total project budget as Rs 240000. Calculate and explain
the schedule and cost performance index for this situation.
2. Take an example of
developing a residential project and carry out the project feasibility analysis
using the six laws of project feasibility. (10 Marks)
3. You are given the task of preparing project plan for
the “Annual Day Function” of your college.
a.
Explain work break-down structure and prepare three levels of work break-down
structure for this project plan. (5 Marks)
b.
Consider hypothetical activities (4-5 tasks) and a project team of 3-4
positions. Prepare RACI Model for the given project plan. (5
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Enterprise Resource Planning
Internal Assignment Applicable for December 2020 Examination
1. Educational Institutions are looking for
ERP solutions to improve operational efficiency and student life cycle. They
need to manage numerous programmes, courses, student and employee performance
and records and provide services to students. Indicate areas where ERP
solutions can help them by focusing on the student life cycle and identifying
the supporting functional areas.
2. ERP helps in
integration of various functional areas within the organisation. How can
Internet technologies and today’s latest trends like social networking and
mobile technologies enable the business to strategically connect with its
customers, suppliers, and others stakeholders? Explain this with an
example. (10 Marks)
3. Synergy Pvt. Ltd. is a retail grocery store chain
with a central distribution centre and 50 retail stores in a major metropolitan
area. Managers at all levels at the head office, at the distribution centre,
and in the retail stores need reports to develop a sales plan that indicates
the expected sales volume for each item for the subsequent week. The
distribution managers require actual delivery data as against the delivery
standards to optimize distribution. All orders from the local stores are filled
from the central distribution centre. The central distribution centre purchases
inventory from suppliers and allocates it to the local stores based on a sales
forecasting report. If a local store needs to replenish its stock because an
item has fallen below a desired inventory level, the store manager can request
additional stock from the central distribution centre.
Synergy Pvt. Ltd. is facing a problem of managing
its distribution system and delay in accounting. The company requires a system
to control inventories and manage the distribution process of various products
to the stores. Delay in sales information is the main cause of concern.
a.
How can an ERP address their concern? Discuss the inter relationship between
various functions to justify your answer. (5 Marks)
b.
Outline the broad requirements of a new system identifying the players and
atleast three tasks at each level. (5 Marks)
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Operations and Supply Chain Strategies
Internal Assignment Applicable for Dec 2020 Examination
1. There is a multinational
company XYZ that operates in the retail business. The company also launched a
couple of new products with their label. Customer demand is increasing because
the company has a good product mix. Whereas the level of actual performance is
not that much increased. As you are appointed as supply chain manager, suggest
some strategies to the organization that ultimately increase performance.
2. Consider last month you
started a new business of Electronics items. You are also thinking to start
different branches of your business in your city as well as outside. To
increase the revenue you may explore the international market. In the dynamic
market, you would face tough competition from different online as well as
offline players during the journey. Analyze and suggest a different level of
strategies that you will implement in the firm that can improve overall
business profit. (10 Marks)
3. A toy company is working in the India
market from the last couple of years. The company has many branches within the
city and outside as well. The company thinking to start its own manufacturing
unit and the government is also motivating manufacturers to start manufacturing
within the Indian market.
a.
Explain various competitive dimensions in detail that company needs to rework
to get better market share and achieve business excellence in the supply
chain. (5 Marks)
b.
Management is confused about the selection of the production process. Kindly
suggest the best method in the production process that improves efficiency.
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Procurement Management
Internal Assignment Applicable for December 2020 Examination
1. A chain of premium jewelry brand is
launching new business in India. Being a global chain, they want to maintain
same look and feel of global store experience. It is obviously not possible to
get everything from global vendors as cost is also a criteria. As Purchasing
Buyer you have been asked to procure major capex for the stores chain. Explain
with detailed steps how you will approach this assignment focusing on what
factor will be
different as against typical raw material
procurement? What challenges one may face in Capex Procurement? Take examples
of Capex you can think of in above scenario & explain process around it in
your answer accordingly.
(10 Marks)
2. Amidst Covid with global logistics opening up
slowly, it’s important for your organization who is in plastic sheets
manufacturer to get their raw material – resins, the main ingredient in this
molding process from Turkey. The raw material is urgently required now as your
organization has lots of order to deliver. While market has open yet movement
involved lot of risk like delayed consignments etc. What Inco terms once should
select to ensure goods are delivered on timely basis and till factory premises?
Can choosing right Inco terms also help organization to save money in these
difficult times?
(10
Marks)
3.
Case Study
INTRODUCTION
M/s GETWELL is a privately owned big pharma player.
Being Pharma company selection of raw material and packaging material is quite
stringent both in terms of specification & dealing with same vendors for
years now. M/s GETWELL is a listed organization who strongly believes in
innovation. Their R&D team continuously works on getting customer latest
product and hence don’t want to change old proven ways of working under name of
quality.
M/s GETWELL has grown since 1980s into one of the
top 5 Pharma players in India. The company has an annual turnover of $750
million and employs 2,500 staff, including a centralized purchasing function at
head office. From past 3 years company growth has been almost flat.
A newly hired senior purchasing manager Jacob has
been appointed at head office, who is responsible for bringing change in
procurement practice and yet not sacrificing savings. During his interview he
was also told that last year during annual vendor meet lot of vendors raised
concern of need of transparency in procurement process. They also mentioned
that they get lot of enquiries but even after ensuing proposal and sample
submission as per process, they never get new orders. These vendors are in
database of other Pharma companies and are quite keen to work with GETWELL.
Scenario
Jacob is an experienced and qualified purchaser who
has worked across the public and private sectors for the last decade. In
starting days he is investing lot of time to understand key categories and the
critical vendors. He is simultaneously working on updating Purchase Policy.
While undergoing few transactions, Jacob could
identify issue in sample approval process. While engineering teams evaluate lot
of samples of new vendors, doesn’t provide logical reason for rejecting new
vendors even though samples look to fit in specification. Moreover,
organization still followed seal envelope quotation process for most of the critical
procurement, which takes lots of time. Most of the time cycle of sourcing goes
so long that key launches are often closed in haste and hence order are placed
with same incumbent vendors with much higher cost.
Meanwhile, Jacob highlight these Gap to Head of
Purchase department during his quarterly review discussion. During the
discussion Jacob happen to mention that while organization has progressed but
still follow old ways of procurement. These progress delays over cycle and also
impact new launches. He also mentioned risk that organization is taking by
depending on few vendors for years now. Jacob also highlighted how eProcurement
process can help them to resolve some of these issues. The Purchase head is
quite surprise to understand that changes in process can bring both speed and
transparency. And is also worried that cost should not be the only criteria to
select new vendors
The Head of Purchase Department has asked him to
evaluated overall process and come up with his recommendation. (The information
in this case study is purely fictitious and has been prepared for assessment
purposes only. Any resemblance to any organization or person is purely
coincidental.)
a.
Put yourself in shoes of Jacob, mention challenge that you can identify as a
Purchase Manager in the Case Study above? How can eProcurement help you to
improve you manage to resolve them on longer term? (5 Marks)
b.
The Purchase Manager Jacob wants to introduce stringent supplier selection
criteria in purchase process while evaluating vendors. What are the steps he
should value in this case study? (5 Marks)
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Service Operations Management
Internal Assignment Applicable for December 2020 Examination
1. Discuss the Role of Service
Engineers in ‘Engineering’ Service Operations. Explain the three techniques used
to evaluate service operations with reference to a Restaurant setup
2. Define and briefly explain the
term ‘Service Design’. What are the various approaches that organizations adopt
to implement ‘Service Design’? Explain with examples for each approach from
setups like Banking; Customer Care; App based services; etc (10 Marks)
3. The consumer durable industry is a good
example wherein the businesses involve both manufacturing as well as service
operations. The sold products are evaluated by the customers and rated highly
based on the after sales ‘service’ that the seller provides. With reference to
the consumer durable industry discuss the following aspects of service
operations
a.
Discuss the elements that need to be planned in a Service Framework. (5 Marks)
b.
What are the challenges faced by the Service Managers who manage these service
operations?
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Total
Quality Management
Internal Assignment
Applicable for December 2020 Examination
1. Gokuul Industries is known for its innovative
products. In recent times some of its products failed to meet its customers’
expectations resulting in an increase in the new product development time.
Suggest a quality management technique that Gokuul Industries can use to understand its
customer’s needs, translate them into product features and quality plan for the
products while keeping the competitors’ performance in view. (10 Marks)
2.
You have joined Reddy Sons as
VP operations. The organization has been confronting several issues like rising
in costs, a decline in sales volumes and customer dissatisfaction for the last
two years. Reddy Sons works
in a conventional method and all performance measures are in traditional
financial terms only, like revenue increase, high profit or liquidation etc.
You realize that these conventional performance estimates do not help the
organization in their quality initiatives. How are you going to change the
performance measurement system at Reddy Sons to
bring it in line with the TQM philosophy? (10 Marks)
3. Consistent product quality is the most proven
predictor of any manufacturer’s success. Competitors may imitate each other’s
marketing, but superior quality stands alone as the truest statement of
company’s values. That is why forward-thinking manufacturers are making quality
cost management part of their DNA.
Engraining the fundamentals of quality cost
management across every plant and production line creates guardrails that keep
quality improvement on track. Moreover, it leads to improved product quality
and increased yield rates, fostering customer goodwill. That is why
manufacturers who have embraced quality cost management are driving higher
customer demand and loyalty—and greater profits—than competitors spending
millions of dollars to market mediocre quality products.
Knowing the cost of quality (COQ) is essential to
earning and keeping a reputation for excellence, nurturing customer trust, and
growing over time. Since it represents all the costs associated with
stabilizing and continually improving product quality, from suppliers to
customers, COQ is the single best metric for tracking how well manufacturing is
delivering on the commitment to exceptional quality. It’s common to see cost of
quality account for 15% to 20% of a manufacturer’s sales, and between four to
six times the size of net profits a given year.
Columbus,
L. (2020, August 28). Getting Started With Quality Cost Management. Retrieved
August 30, 2020, from
https://www.qualitymag.com/articles/96194-getting-started-with-quality-cost-management
a. Using an industry example, explain the steps to
calculate and report cost of quality (COQ)? Compare the calculated COQ with the
COQs of some world class companies.
(5 Marks)
b.
Explain how the company can reduce its COQ?
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Course: Employee Development & Talent Management
Internal Assignment Applicable for December 2020
Examination
1. Sterling Ltd is
a hotel chain that wants their Sales executives to win corporate clients, who
can use block bookings for their executives. Sales executives must do sales
majorly on-line and business during the post covid times is challenging. You
must analyze business environment as well as the task to identify the training
needs. What information will you use? How will you go about the process? (10 Marks)
2. As a Digital Media
company, you wish to hire project managers. You decide to look at internal
hiring methods instead of hiring from the external market. Which techniques
will you use? What will be some of the advantages of internal hiring? (10 Marks)
3.a. Evaluate the
benefits of Succession planning in terms of its merits and Demerits. Give any
example of how organizations have used succession planning for talent
management. (5 Marks)
3.b. Suggest any 3
Off-the-Job Development programs for Customer experience management executive
in a consulting firm. (5 Marks)
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Course: HR Audit
Internal Assignment Applicable for December 2020
Examination
1. ‘Aspire North’ is
a talent management company that has assigned you the task to conduct their HR
Audit. In this context, you need to explain to your team of new joiners, what
HR audit is all about. With the help of your team, what types of HR audit do
you think should be conducted for your Organisation? Conclude by stating the
objectives of conducting these audits. (10 Marks)
2. Cosmos Pvt Ltd, a web development company,
is planning to conduct its HR Audit next month. John Swift, the Audit Head is
looking after this task. As his team member, what essential steps will you
suggest that the HR Auditor should follow in order to complete this work
successfully? Explain in the context of the case.(10 Marks)
3. Penny is the CEO of Mars Pvt Ltd. She
believes that only the Corporate Level HR Audit is sufficient for the
organisation. However, the VP-Operations argues that Functional Level HR Audit
is more important for an organisation. As an HR Audit expert, you have been
asked to resolve this issue. In the context of the above case,
a.
Explain the importance of corporate level Audit by highlighting what areas
should be covered under it. (5 Marks)
b. Convince Penny for conducting
Functional Level Audit as well by highlighting the areas covered under
it. (5 Marks)
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Course: International HR Practices
Internal Assignment Applicable for December 2020
Examination
1. INTERNETIZENS
Systems Ltd is a leading Indian IT company based in Mumbai. The company has
planned its expansion to South Africa. First task the company needs before it
starts its operations is undertaking international HR Planning. As an HR Head
of the company, you are asked to do the same. Explain the process that you will
follow to undertake the international HR Planning? (10 Marks)
2. Your Company is a
leading bank in India and you are planning to expand your operations to the
countries in South America. It is important for an organization to have a
performance management system for international employees. As an HR Head, you
are requested to set up a performance management cycle for the company in South
America? (10 Marks)
3. DMW is a luxury car manufacturer from Germany and
the company is planning its expansion in Asia and North America. In this
background, answer the following questions:
a. What are the HRM
issues that a company may face in Asia? (5 Marks)
b. What are the HRM
issues that a company may face in North America? (5 Marks)
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Course: Strategic HRM
Internal Assignment Applicable for December 2020
Examination
1. ABC Ltd. is a well-known
financial institution in India since 1970. Recently, the company has decided to
shift its HRM approach to make it more strategic. You are hired as a consultant
in this transition. Explain the challenges that you may face in this
process? (10 Marks)
2. WONDERWORLD is an
entertainment company which is into gamification technology. The company is
reviving its HRM approach to make it more strategic in nature. First function
that company wants to undertake strategically is talent acquisition and staffing.
As an HR Consultant of WONDERWORLD, suggest a strategic approach to talent
acquisition and staffing. (10 Marks)
3. EDURING Pvt Ltd. is a medium sized IT
company which is currently facing an employee turnover problem. To address this
issue, you are hired as a consultant by the company. In this background, answer
the following:
a.
Explain the types of employee turnover (5 Marks)
b.
Explain the reasons for employee turnover. (5 Marks)
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Business: Ethics, Governance & Risk
Internal Assignment Applicable for December 2020 Examination
1. Food plants or crops,
which have been genetically altered, are known as genetically modified foods.
The genetic alteration is meant to make it commercially competitive, yet it is
not without environmental and ethical concerns and dilemmas. What according to
you are the Four main short term benefits to the producer/consumer of
genetically modified food crop, elaborate? Also identify and explain any four
long term negative impact of genetically modified food crop on the environment
as well as human health. (10 Marks)
2. Environmental sustainability
is an ethical principle. Identify any three principles /concerns involved in
environmental ethics. Elaborate on any three critical practices /processes
adopted by business to showcase that ethical environmental responsibility has
been embedded in their overall business strategy (10 Marks)
3.
a. Amrita is
a successful Vice President, Finance since last 3 years of a mid-size FMCG
company, recognized as a highly motivated, committed and capable executive
across the organization. When the CEO of the company meets with an accident and
is paralyzed the Company Board chooses to elevate Amrita’s junior, Karan, Vice
President, Marketing, who is just one year old in the company, as the next CEO.
The organization is now largely divided into 2 factions, each favoring either
Amrita or Karan. You are the Head of Human Resources thinking of addressing
this issue of gender discrimination. According to you, which five factors
influence the attitude of an individual towards gender bias? How can this
attitude be changed/overcome? (5 Marks)
3.
b. How has study of Business Ethics benefitted YOU as a person or a manager?
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Financial Institutions and
Markets
Internal Assignment
Applicable for December 2020 Examination
1. In your view, what can be the
possible reasons behind the increasingly high NPAs of the Indian banks? How far
can this be attributed to the conditions prevailing in the Indian economy?
2. ABC Fashion Pvt. Ltd. is a
leading apparel company in India. They want to expand and modernize their
current business model and thus requires funding to their business. You have
been hired as a Financial consultant to ABC Fashion. As a consultant suggest
the various methods as to how ABC Fashion Pvt. Ltd. can raise funds through
primary or secondary market for their business. (10 Marks)
3.a. Rahul is an active investor
and have invested in mutual fund and fixed deposits. He wants to diversify his
existing portfolio by investing in derivative instruments but he is not sure
about it. Suggest few derivative instruments to Rahul. (5 Marks)
3.b. “Banks are the financial intermediaries
that facilitate the flow of funds in the economy”. In regard to the above statement
discuss some of the functions of commercial banks?
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Marketing Research
Internal Assignment
Applicable for December 2020 Examination
1. As a researcher, you
need to study how many Kirana stores in Mumbai sell corn flakes of well-known
US firm namely Kelloggs. Which non-probabilistic sampling method would you use
to complete your research? Also state the reasons behind choosing that method.
Also explain as to how you will proceed ahead with choosing the areas /
localities in Mumbai to conduct your research alongwith timelines. (10 Marks)
2. You are the Head of a
Market Research Organization. Your FMCG client Kraft Heinz has recently
introduced “High Fibre,” a new type of biscuit that contains ingredients that
are meant to be good for Heart patients. The FMCG Company wants to understand
how customers are reacting to their recently launched biscuit. Draft a
Questionnaire containing not more than 20 questions that would succinctly
address the query posed by the FMCG client. (10 Marks)
3. You have been recently appointed as a “New
Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You
have been asked to develop 2 new innovative products namely Dishwasher &
Air Purifier as part of their product portfolio.
a. Explain the process
in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test
Marketing? If Yes or No, please state your reasons to support your answer.
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Services Marketing
Internal Assignment
Applicable for December 2020 Examination
1. In the midst of the current lockdown in
the country, the opening of a new salon got postponed. Now since the government
has given the permission for the salons to open throughout the country, can you
please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing
in times of the Pandemic
2. A new hotel chain is confused
as to what all supplementary services they should provide to their customers.
Can you please guide them about supplementary services by using the Flower of
Service (10 Marks)
3. A newly refurbished mall post the lockdown is
bearing a beautiful look to it. But the owners are not sure whether they have
been able to create the right Service Environment.
a. Can you as a consultant guide
them on the same using the Mehrabian Russel Stimulus Response Model (5 Marks)
b. Can you as a consultant guide them using
the Russel Model of Affect
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B2B Marketing
Internal Assignment
Applicable for December 2020 Examination
1. A business
marketer (who is a potential supplier) is keen to supply cold-rolled (CR) steel
coils to a major passenger car manufacturer, who has been buying the same
material from three other suppliers on regular basis for the past few years. As
per the purchase policy, the car manufacturer cannot buy any material from more
than three suppliers. What should the business marketer do to supply CR steel
coils to the major passenger car manufacturer? (10 Marks)
2. Suppose you are
working in a courier services company, which is ranked fourth in the domestic
Indian market in terms of market share. Your company management thinks that one
of the ways to improve sales & profit performance, as well as the company’s
market share, is to implement the concept of Integrated Marketing
Communications (IMC). You are asked to prepare a proposal indicating the
objectives, strategies & challenges in implementing the IMC. (10 Marks)
3. Read the following Case & solve the questions given:
When SS Electroplating Company started the
electroplating operations in a residential location in Bengaluru, it received a
notice from the pollution Control Board to install the effluent treatment plant
within 15 days, failing which they would seal the plant.
The Director of the company collected the
information that it would cost about 10,00,000 to buy an effluent treatment
plant, an area of about 600 sq.feet to install it over a period of 2-3 months,
& running cost of about 40,000 per month for the purchase of material like
costic soda & others. The effluent contained nickel, synide, cromium,
cadminum & zinc, which were to be treated separately using different chemicals.
After effluent liquid of about 800 litres per day was treated, the sludge was
to be dried, packed, stored & dumped in a government notified place. The
entire process would not only cost substantial amount, but also would need
additional area of about 600-700 sq. feet
The company gathered information that some of the
competitors outsourced the effluent treatment to government approved agencies,
who collected the effluent liquid from these chemical & electroplating
factories, & treated ( or neutralized) the chemicals at their effluent
treatment plants. These agencies charged 10 to 15 per litre for the treatment
of effluent liquid, depending on the type of chemicals. The cost of outsourcing
was considered much higher compared to in-house effluent treatment plant. However,
SS Electroplating Company, like many other chemical & electroplating
factories did not have additional area for the installation of effluent
treatment plant.
The Director was aware that the liquid waste from
the factory would have harmful effects on the surrounding residential area. He
also could not violate the Government regulation on environment control. The
director had very little time – two weeks – to decide & act.
a. If you were the Director of the company, what
would you do & why?
(5 Marks)
b.
Should all companies in this industry come up together as to save cost. Provide
your suggestions (5 Marks)
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Integrated Marketing Communication
Internal Assignment Applicable for December 2020 Examination
1. Develop an Integrated Marketing
Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity
and aids in COVID management. Clearly identify the target audience and the
various mediums of communication. Briefly elucidate the rationale behind the
suggested mediums of communication and the expected outcome in terms of reach
and conversion for the same.
2. Review the recent communication campaigns
of Netflix India. How similar or different is it from Amazon Prime India. As a
marketing expert/opinion leader which of these campaigns you think would result
in more viewership and why?
(10 Marks)
3. Fortune Foods #AamchaGharChaRaja Campaign talks
about celebrating festivals in the New Normal (Source: Retrieved from
www.afaqs.com).
a.
Identify the Advertising Objectives of the Campaign. (5 Marks)
b. What kind of Advertising research the
company must have conducted to get this campaign live? How does the marketer
evaluate such a campaign in the New Normal?
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Lean Six Sigma
Internal Assignment
Applicable for December 2020 Examination
1. Several Indian companies are using Six
Sigma methodology as a tool for improving their supply chain performance. Using
an industry example, explain how Six Sigma deployment has helped the company in
improving its supply chain performance.
2. What are process maps? Select an
Indian organization, and explain how process mapping could be used for
improving the efficiency levels in the organization.
(10 Marks)
3. Another train derailment, 65 dead. Everyone
reacts with anger; the usual blame game, Railways announce some cash relief.
The present day price for the life of a major rail accident victim is Rs 5
lakhs and a vague rail job offer to next of kin. Enquiry ordered. Matter over,
rail business moves on. Unfortunately in most of the densely populated
developing countries, including India, loss of human lives may not impact as
much as it does in developed countries. That is why Indian Railways’ existing
safety policies are never impacted by either the frequencies or enormities of
rail accidents. Now the question is whether Indian Railways should make some
drastic rethinking on their approach to rail safety?
Since 2002-03, the Indian Railways have focused on
shoring up their revenues, adopting multiple strategies. Longer passenger
trains and heavier freight trains helped cater to the increase in demand for
passenger services and afford economies of scale. However, the introduction of
several hundreds of new passenger trains and heavier freight trains year after
year, on many of the busy routes, demands more intensified track maintenance.
Routes being heavily occupied, even nominated daily
traffic blocks are curtailed. Till Dedicated Freight Corridors emerge, in several
of the oversaturated routes, trains will continue to run under increasingly
risky operating conditions. Vision 2020 repeats the same, familiar safety
policy prescriptions, contained in tenth and eleventh 5 year Plan documents.
Since most of these within the box thinking have failed to deliver, it is now
time to think of railway safety, the way Richard Branson did with his Virgin
Trains in the UK.
Like Branson’s Virgin Train Operating Company, we
too need trains that should be able to survive accidents at full speed,
regardless of cause and passengers should be able to safely walk out of coaches
at accident spots. In existing bogie designs, at the time of accidents, one
coach tends to ride over the other one, crushing the coach in front. Sivadasan,
R. (2011, July 16). ‘We need Six Sigma trains’. Retrieved August 30, 2020, from
https://www.deccanherald.com/content/176907/we-need-six-sigma-trains.html
Read different published case studies/ research
papers and
a. Prepare a roadmap for Indian Railways to make all
its trains a “Six Sigma Train”?(5 Marks)
b.
Explain how Indian Railways can use lean techniques for optimizing flow?
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December 2020 batch.
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New Product Development and Managing Innovation
Internal Assignment Applicable for December 2020 Examination
1. Explain in depth the
strategy framework that organizations employ in order to survive in the dynamic
and challenging environment? (10 Marks)
2. Which method of risk management do you
recommend in the new product development project? Explain the possible risk
management issues that occur.
3. Toysarus is leading toy manufacturer in
the US whose sales have been declining since the last couple of years. Somehow
their toys do not seem to catch the attention and interest it did previously
for its customers. The project manager wishes to apply dimensional analysis to
analyze the problem.
a. Elaborate the dimensions that
should be analyzed by Toysarus? (5 Marks)
b. What steps should they follow
to once again bounce back and generate great revenues from the sale of their
products? (5 Marks)
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December 2020 batch.
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Course: Research
Methodology
- You
have been asked to justify the use of mixed method in your upcoming
research project. How will you justify it? What would you specify as its
downside?
- What
is meant by a dependent variable? Identify the one from the following
theoretical model. State any six hypotheses from this model. Identify any
two mediating variables.
3. “I
think we should conduct lab experiment instead of field experiment. We have got
a limited budget. With such budget, conducting field experiment is not
possible. Let’s not even discuss about it.” Pranav was quite frustrated with
the recent cut in the budget of their research project. “Relax Pravin!” Dr
Santosh Mahajani tried to pacify Pravin. “Don’t compromise on the research
methodology just because the budget has got reduced. We will need to make a decision
based on what we need to achieve instead of what budget we have”.
a. In
what circumstances, Pranav should choose field experiment? What he should do to
accommodate the recent budget cut?
b. In
what circumstances, Pranav should choose lab experiment? What he should do to
accommodate the recent budget cut?
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December 2020 batch.
Do send your query at:
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Dear students, get fully solved assignments of NMIMS University for
December 2020 batch.
Do send your query at:
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World Class Operations
Internal Assignment Applicable for December 2020
Examination
1. Briefly explain the ways
the manufacturing industries transform to become World Class.
(10 Marks)
2. Why Quality Awards
are important in the achievement of operational strategies which make the firms
establish world class operations? (10 Marks)
3. a. How important are the
environmental considerations in achieving world class companies?
(5 Marks)
3. b. You have been engaged by a
large chemical plant to advice on environmental standards to be implemented for
the plant to be world class.
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December 2020 batch.
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Capital Market and Portfolio
Management
Internal
Assignment Applicable for December 2020 Examination
1. Distinguish between
systematic and unsystematic risk. Explain different mutual fund schemes for
diversifying enlisted risks. (10 Marks)
2. Given below are likely returns in case of shares of Sun Ltd. and
Moon Ltd. In the various economic conditions. Both shares are presently quoted
at Rs. 100 per share.
|
Economic Condition |
Probability |
Returns of Sun Ltd.(%) |
Returns of Moon Ltd.(%) |
|
High
Growth |
0.3 |
100 |
150 |
|
Low
Growth |
0.4 |
110 |
130 |
|
Stagnation |
0.2 |
120 |
90 |
|
Recession |
0.1 |
140 |
60 |
Compute – Expected Return and
Standard Deviation for both stocks and provide your suggestion for suitable
investment. (10 Marks)
3. Rajesh, 35-year-old salaried individual wishes to invest Rs. 15
lakhs in different investment avenues. He plans to invest for the education of
his two children aged 5 and 8 years old, retirement and contingency. Assuming
the role of a Portfolio Management Consultant design a suitable portfolio for
Rajesh if –
a. He is willing to take
moderate risk for his investments. (5
Marks)
b. He is a risk neutral
investor. (5 Marks)
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December 2020 batch.
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Cost & Management Accounting
Internal Assignment Applicable
for December 2020 Examination
1. Excellent Clothing Company is run
by Ms Dilnaz and her son, Burzin. They manufacture dresses for women and have
diversified into the production of masks since April’20 to take advantage of
the huge demand for masks due to the recent COVID-19 impact. Till now the
decisions were taken on an adhoc basis by the promoters. However, given the
phenomenal growth in business, they understand the importance of having formal
processes in place.
You were hired as the Management accountant to
enable them to formalize the decision making process in the company.
Please advise them regarding the significance and
components of the following 3 key steps involved in Decision making process of
a company:
a) Planning
b) Directing
c)
Controlling (10 Marks)
2. Marginal
Costing is a key tool used by Managements for Cost-Volume- Profit analysis
enabling comparative assessment of 2 or more products / divisions. However,
Absorption costing is the preferred method of accountants as it is a recognized
and accepted practice for external reporting.
Please
describe the differences between Marginal Costing and Absorption costing (Any
5). (10 Marks)
3.
|
WRITERS’ Company |
|
|||
|
Writers’ Company produces
2 products presently |
|
|||
|
The information related
to manufacturing is given below. |
|
|||
|
WRITERS’ Company |
Yr 2018-19 |
|||
|
Fountain Pen |
Ball point |
|||
|
Units |
10000 |
20000 |
||
|
Area occupied (sq feet) |
7000 |
8000 |
||
|
Variable cost – Direct |
32 |
25 |
||
|
Fixed Cost – Direct (per
unit) |
10 |
8 |
||
|
Rent – Fixed Cost per
month (Indirect – common for all products) |
3,00,000.00 |
|||
|
The Fixed indirect cost
of Rent of Rs 3,00,000/- is to be allocated to both the products |
|||
|
The company was doing
this on the “number of units” basis till now. |
|||
|
a. Please compute
cost per unit of each product basis the above method. |
|||
|
You have researched and
advised Writers’ Company to have Activity Based Costing and have gathered
data to support the allocation of the Fixed indirect cost as follows : |
|||
|
Break-up of
Indirect Fixed Costs |
Allocation basis |
||
|
Rent |
3,00,000 |
Area of operations |
|
|
(5 Marks) |
|||
|
b. Please compute
cost per unit of each product on the new method of allocation |
|||
|
WRITERS’ Company |
|||
|
Writers’ Company produces
2 products presently |
|||
|
The information related
to manufacturing is given below. |
|||
|
WRITERS’ Company |
Yr 2018-19 |
||
|
Fountain Pen |
Ball point |
||
|
Units |
10000 |
20000 |
|
|
Area occupied (sq feet) |
7000 |
8000 |
|
|
Variable cost – Direct |
32 |
25 |
|
|
Fixed Cost – Direct (per
unit) |
10 |
8 |
|
|
Rent – Fixed Cost per
month (Indirect – common for all products) |
3,00,000.00 |
||
( 5 Marks)
Dear students, get fully solved assignments of NMIMS University for
December 2020 batch.
Do send your query at:
Call us at: 08263069601
Course: Marketing of Financial Services
Internal Assignment Applicable for December 2020 Examination
1. Develop a Service
Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of
your choice. (10 Marks)
2. Sanjay Bhatia, (age
30 years) works with a pharmaceutical company and has not yet started to invest
for his retirement. Sanjay is married to Preeti (age 28 years) and they have
one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest
by age 55. (You can make any assumptions to further build up your case.) (10 Marks)
3. Raj Shah, aged 36 years, is
employed with a MNC. His wife Pooja, aged 34 years, is also working part –
time. The couple has two children – daughter Rima aged 7 years and son Ansh
aged 4 years. Raj and Pooja require your help to make a few financial
decisions. (You can make any assumptions to further build up your case)
a. Raj and Pooja want to
invest for their children’s higher education for the long term (over 12 to 15
years). Develop a plan so that they can accumulate a sufficient education
corpus. (5 Marks)
b. Raj wants to take a
Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a
ULIP or a term insurance. (5 Marks)
Dear students, get fully solved assignments of NMIMS University for
December 2020 batch.
Do send your query at:
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