SC0003 - Food Supply Chain Management

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(Winter/November 2012)

Master of Business Administration - MBA Semester 3

“Supply Chain Management” Specialization

SC0003 - Food Supply Chain Management

(4 credits)

(Book ID: B1544)

ASSIGNMENT- Set 1

Marks 60

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.a. The role of quality remains an influencing factor in the food supply chain. Substantiate 5 marks(150-200) words

Answer : The best solution is to build food safety and quality into the production and manufacturing processes. The most effective food safety/quality design process uses the principles of hazard analysis that are a central

b. Explain in detail the different types of buying decisions.5 marks(150-200) words

Answer : Consumers make purchase decisions when they buy small items, such as a cup of coffee, and when they buy larger items, such as a house. After recognizing a need or a want, consumers begin searching for products or services that fit their needs. They evaluate their options, taking note of everything from pricing to a brand's reputation, before marking a purchase. Four types of consumer buying behavior outline product purchase decisions.

Impulse Purchases

 

Q2. Explain the JIT approach. What is Total Quality Management (TQM) approach? 10 marks(300-400) words

Answer : Just in time (JIT) is a production strategy that strives to improve a business return on investment by reducing in-process inventory and associated carrying costs. To meet JIT objectives, the process relies on signals or Kanban (看板 Kanban?) between different points in the process, which tell production when to make the next part. Kanban are usually 'tickets' but can be simple visual signals, such as the presence or absence of a part on a shelf. Implemented correctly, JIT focuses on continuous improvement and can improve a manufacturing organization's return on investment,

Q3. What does the agricultural policy in India intend to attain? Explain briefly post harvest technology or management10 marks(300-400) words

Answer : Agriculture is a way of life, a tradition, which, for centuries, has shaped the thought, the outlook, the culture and the economic life of the people of India. Agriculture, therefore, is and will continue to be central to all strategies for planned socio-economic development of the country. Rapid growth of agriculture is essential

Q4. What are the challenges that suppliers face when managing commercial relationship for the small-scale company?10 marks(300-400) words

Answer : It is predicted that by 2050 the world will have an additional two billion people and food production will have to increase significantly as a result. According to a report by the German Agency for International Cooperation (GIZ), small-scale farmers will be crucial in feeding this growing population.

The report has identified five structural

Q5.a. Explain the psychological approach to the theories of perceived risks 5 marks(150-200) words

Answer : Risk perception is the subjective judgment that people make about the characteristics and severity of a risk. The phrase is most commonly used in reference to natural hazards and threats to the environment or health, such as nuclear power. Several theories have been proposed to explain why different people make different estimates of the dangerousness of risks.

The study of risk perception arose out

.

b. Discuss the features of the Indian poultry sector 5 marks(150-200) words

Answer : Indian Poultry Industry is one of the fastest growing segments of the agricultural sector today in India. As the production of agricultural crops has been rising at a rate of 1.5 to 2% per annum while the production of eggs and broilers has been rising at a rate of 8 to 10% per annum. Today India is world's fifth largest egg producer and the eighteenth largest producer of broilers. Driving this kind of expansion the contributing factors are - growth in per capita income, a growing urban population and falling poultry prices.

The Indian Poultry Industry has undergone a paradigm shift in structure and operation. A very significant feature of India's poultry

Q6. Explain the critical issues to be researched in food supply chain. Explain the aspects that will have an impact on food retailing 10 marks(300-400) words

Answer : INVENTORY-Critical Issue in Supply Chain Management

Inventory is key to profitability. Inventory velocity turns assets into profits. The faster inventory turns, the greater the profitability. Inventory is the key issue to supply chain management success. Customers demand that their orders be shipped complete, accurate and on-time. That means having the right inventory at the right place at the right time.

But this is easier than it sounds.

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