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Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL)/ Master of Business Administration (Banking and Finance) (MBF)/ Master of Business Administration (Financial Management) (MBAFM)/ Master of Business Administration (Human Resource Management) (MBAHM)/ Master of Business Administration (Marketing Management) (MBAMM)/ Master of Business Administration (Operations Management) (MBAOM)

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-007

Course Title : Business Communication

Assignment Code : MMPC-007/TMA/JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October 2025

and for January 2026 Semester is 30th April 2026

1. How has communication evolved using various communication techniques over the years? Discuss.

Communication has evolved remarkably over centuries, shaped by technological progress, cultural development, and organizational needs. Early communication relied on oral traditions, symbols, and gestures, progressing gradually into written and electronic forms that transformed global interactions.

2. Differentiate between verbal and non-verbal communication giving examples.

Verbal and non-verbal communication are two integral components of human interaction. While both convey messages, they differ in form, method, and interpretation.

Verbal communication involves the use of words—spoken or written—to convey information. It includes conversations, speeches, presentations, letters, emails, and reports. Clarity, tone, vocabulary, and grammar play significant roles in verbal communication effectiveness. For

3. How is the planning for presentation done? Explain the steps involved while planning the presentation.

Planning a presentation is a systematic process that ensures clarity, audience engagement, and effectiveness. A well-planned presentation delivers the intended message persuasively and confidently. The following steps outline how planning is done:

1. **Define Purpose:** Identify the objective—informing, persuading, motivating, or training. The goal determines

4. What are the characteristics of a good report? Discuss each one of them.

A good report is a structured, factual document that communicates information clearly and objectively to assist decision-making. Effective reports share common characteristics that enhance credibility and usability.

1. **Clarity:** The report should convey ideas in simple, precise language without ambiguity. Use short

5. Elaborate on the different elements of cross-cultural communication.

Cross-cultural communication refers to the process of exchanging information between individuals from different cultural backgrounds. Its effectiveness depends on understanding the key elements that influence interpretation and response.

1. **Language:** Language differences are the most visible barrier. Even when a common language is used, meanings of

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Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL) / Master of Business Administration (Banking and Finance) (MBF)/ Master of Business Administration (Financial Management) (MBAFM)/ Master of Business Administration (Human Resource Management) (MBAHM)/ Master of Business Administration (Marketing Management) (MBAMM) / Master of Business Administration (Operations Management) (MBAOM)/Post Graduate Diploma in Marketing Management (PGDIMM)/ Post Graduate Diploma in Service Management (PGDISM)

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-006

Course Title : Marketing Management

Assignment Code : MMPC-006/TMA/JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October, 2025

and for January 2026 Semester is 30th April, 2026

1. “Market segmentation is important for target markets and target markets are important for product positioning.” Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

Market segmentation, targeting and positioning form the strategic backbone of effective marketing. Segmentation divides a heterogeneous market into smaller, relatively homogeneous groups based on variables such as demographics, geography, psychographics, and behaviour. Targeting selects one or more of these segments to serve, while positioning

2. Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

Serving the Bottom of the Pyramid (BoP) has become an important strategic and social objective for Indian marketers. While historically mass-market brands focused on scale and price, over the past two decades many Indian firms and multinationals have innovated to reach low-income consumers through affordable products, distribution innovations

3. Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

Branding creates identity, reduces buyer uncertainty, facilitates premium pricing, and builds long-term equity. Companies decide to brand products for several reasons: to signal quality and differentiate from competitors, to foster customer loyalty and repeat purchase, to ease product line extensions, to command price premiums, and to create intangible assets that support advertising and licensing. Branding also aids distribution—

4. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

Pricing services is challenging due to intangible outputs, heterogeneity of service delivery, simultaneity of production and consumption, and difficulty in measuring value. Unlike tangible goods, services cannot be inventoried, their quality often depends on human

5. Write short notes on following:
(a) Integrated Marketing Communication
(b) Digital Marketing
(c) Factors determining choice of channels of distribution
(d) Marketing Mix at Different Stages of Product Life Cycle (PLC)

a) Integrated Marketing Communication:
Integrated Marketing Communication (IMC) is the strategic coordination of all promotional tools—advertising, sales promotion, public relations, direct marketing, and personal selling—to deliver a unified and

b) Digital Marketing:
Digital marketing uses online channels—search engines, social media, email, mobile apps, and websites—to reach and engage customers. It enables precise targeting, real-time analytics, two-way communication, and cost-

.

c) Factors determining choice of channels of distribution:
Channel choice depends on product characteristics, market coverage objectives (intensive, selective, exclusive), cost and control considerations, buyer behavior, intermediary capabilities, and legal/regulatory

d) Marketing Mix at Different Stages of Product Life Cycle (PLC):
At the introduction stage, focus is on product awareness—marketing emphasizes promotion, selective distribution, and penetration or skimming pricing depending on objectives. During growth,

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Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL) / Master of Business Administration (Banking and Finance) (MBF)/ Master of Business Administration(Financial Management) (MBAFM)/ Master of Business Administration(Human Resource Management) (MBAHM)/ Master of Business Administration(Marketing Management) (MBAMM) Master of Business Administration(Operations Management) (MBAOM)/Post Graduate Diploma in Operations Management (PGDIOM)

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-005

Course Title : Quantitative Analysis for Managerial Applications

Assignment Code : MMPC-005/TMA/ JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October, 2025

and for January 2026 Semester is 30th April, 2026

1. What is Statistical Decision Theory? Describe the four different states of decision environment in managerial applications. Which is the most prevalent state?

Statistical Decision Theory is a formal framework that integrates statistical methods with decision making under uncertainty. It provides tools to choose the best action among alternatives by quantifying the consequences (losses or gains) associated with each possible outcome and combining these with probabilistic information. In managerial applications, decision theory helps managers evaluate strategies, design experiments, set quality control rules,

2. A certain manufacturing process yields electrical fuses of which, in the long run, 15% are defective. Find the probability that in a sample of 10 fuses selected at random there will be:
(a) No defective
(b) At least one defective

Let the number of defective fuses in a sample of size n = 10 be the binomial random variable X ~ Binomial(n=10, p=0.15), where p = 0.15 is the long-run probability of a fuse being defective. The binomial probability mass function is:

P(X = k) = C(n, k) p^k (1-p)^(n-k), where C(n,k) is the combination n choose k.

a) No defective (k = 0):
P(X = 0) = C(10,0) (0.

3. A manager at a drug manufacturing wants to estimate what proportion of the adult population of India has high blood pressure. He wants to be 99% sure that the error of his estimate will not exceed 0.02. Census reports indicate that about 0.20 of all adults have high blood pressure. What sample size shall he take?

We use the standard formula for required sample size for estimating a population proportion with margin of error E and confidence level corresponding to z. The formula (large-sample approximation) is:

n = (z^2 * p * (1-p)) / E^2

4. For a set of 1000 observations known to be normally distributed, the mean is 534 cm and SD is 13.5 cm. How many observations are likely to exceed 561 cm? How many will be between 520.5 and 547.5 cm?

We use properties of the normal distribution. Let X ~ N(μ=534, σ=13.5). For any value x, the standard score (z) is z = (x - μ) / σ. Using the standard normal distribution table or calculator, we find tail and interval probabilities, then multiply by total observations (1000) to get expected counts.

a) Observations exceeding 561 cm:
Compute z = (561 - 534) / 13.5 = 27 / 13.5 = 2.0.
P(X > 561) = P(Z > 2.0) ≈ 0.0228.

5. Write short notes on any three of the following:
(a) Level of significance
(b) Quartile Deviation
(c) Criterion of optimism
(d) Disproportional Stratified Sampling
(e) Least Square Criterion

(Answer any three)

a) Level of Significance:
The level of significance, denoted by alpha (α), is the probability threshold used in hypothesis testing to decide whether to reject the null hypothesis. Common choices are 0.05, 0.01,

b) Quartile Deviation:
Quartile Deviation, also called semi-interquartile range, measures dispersion based on the
d) Disproportional Stratified Sampling:
In disproportional stratified sampling, the sample size allocated to each stratum is not in proportion to the stratum's size in the population. Researchers may oversample small but

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INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-004

Course Title : Accounting for Managers

Assignment Code : MMPC-004/TMA/JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October 2025

and for January 2026 Semester is 30th April 2026

1. Explain the fundamental accounting concepts that underpin the preparation of financial statements in detail, providing suitable examples for each.

Accounting concepts are the foundational principles that guide the preparation and presentation of financial statements. These concepts ensure consistency, transparency, and comparability in financial reporting. The key fundamental accounting concepts are explained below with examples:

1. **Business Entity Concept**: This principle states that the business and its owner are treated as two separate entities.

2. A factory manufacturing fans has the capacity to produce 500 fans per annum. The variable cost of a fan is Rs. 800, which is sold for Rs. 1,000. Fixed overheads are Rs. 24,000 per annum. Calculate the break-even points for output and sales, and show what profit will result if the output is 90% of capacity.

**Given Data:**
Capacity = 500 fans per annum
Selling Price per fan = ₹1,000
Variable Cost per fan = ₹800
Fixed Overheads = ₹24,000 per annum

**Step 1: Contribution per Unit**
Contribution per unit = Selling Price – Variable Cost
= ₹1,000 – ₹800 = ₹200

**Step 2: Break-even Point (Units)**
Break-even Point (Units) = Fixed Cost / Contribution per Unit
= ₹24,000 / ₹200 = **120 fans**

3. Critically evaluate the concept of Zero-Based Budgeting, highlighting its key features, process, advantages, and limitations.

Zero-Based Budgeting (ZBB) is a modern budgeting approach where every expense must be justified from scratch for each new period, regardless of whether the expense existed previously. Unlike traditional incremental budgeting, which adjusts last year’s budget by a percentage, ZBB starts from a "zero base."

**Key Features:**
1. Every function is a

4. “Ratio analysis is a vital tool in financial statement analysis, used by stakeholders to assess a firm’s performance, liquidity, solvency, and profitability”. Discuss this statement with suitable examples and interpretations.

Ratio analysis is a key technique in financial statement analysis used to interpret the financial health and performance of a business. Ratios establish meaningful relationships between financial data points from the balance sheet and income statement to evaluate liquidity, profitability, solvency, and efficiency.

5. Define forensic accounting and explain its scope and significance in corporate governance and financial investigations. Illustrate your answer with an example of a real or hypothetical corporate fraud case where forensic accounting techniques is applied.

Forensic accounting is a specialized field that combines accounting, auditing, and investigative skills to examine financial records for use in legal proceedings or fraud investigations. It involves uncovering financial discrepancies, reconstructing financial data, and presenting findings in courts of law.

**Scope

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Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL) / Master of Business Administration (Banking and Finance) (MBF)/ Master of Business Administration (Financial Management) (MBAFM)/ Master of Business Administration (Human Resource Management) (MBAHM)/ Master of Business Administration (Marketing Management) (MBAMM)/ Master of Business Administration (Operations Management) (MBAOM)

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-003

Course Title : Business Environment

Assignment Code : MMPC-003/TMA/JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October 2025

and for January 2026 Semester is 30th April 2026

1. Write short notes on the following:
(a) Internal Environment
(b) External Environment

(a) Internal Environment:
The internal environment of a business comprises factors within the organization that directly influence its operations and performance. These include the company’s vision, mission, culture, structure, resources, management practices, and internal stakeholders such as employees and owners. The internal environment determines how effectively an

(b) External Environment:
The external environment consists of factors outside the organization that affect its performance but are beyond its direct control. It is divided into the micro-environment and macro-

2. Explain the Structure of Capital Market in India. Discuss the major financial instruments used in capital markets.

The capital market in India is a vital component of the financial system that facilitates the mobilization of long-term funds for business enterprises and government projects. It comprises institutions and mechanisms through which savings are channelized into productive investments. The capital market can be broadly classified into two

3. Discuss the following Banking Sector Reforms:
(a) Narasimham Committee, 1991
(b) Narasimham Committee II, 1998

(a) Narasimham Committee, 1991:
The Narasimham Committee I was established by the Government of India in 1991 to reform and strengthen the Indian banking system in the wake of economic liberalization. The committee’s recommendations aimed at improving efficiency, profitability, and competitiveness in the financial sector. Key suggestions included reducing the Statutory

(b) Narasimham Committee II, 1998:
The Narasimham Committee II was constituted to continue banking reforms initiated earlier and to strengthen financial stability. It emphasized reducing government owne

4. Describe International Monetary Fund (IMF) as an autonomous international organization. Explain the functions and policies followed by IMF over the years.

The International Monetary Fund (IMF) is an autonomous international organization established in 1944 during the Bretton Woods Conference. Its primary objective is to promote global monetary cooperation, ensure financial stability, facilitate international trade, and reduce poverty around the world. It began operations in 1945 with 29 member countries and now includes over 190 members.

The IMF operates as a

5. Differentiate between Balance of Trade (BoT) and Balance of Payments (BoP). Discuss the factors affecting the current and capital accounts of Balance of Payments (BoP).

Balance of Trade (BoT) and Balance of Payments (BoP) are key indicators of a country’s external economic position. The Balance of Trade refers to the difference between the value of a country’s exports and imports of goods during a specific period. A positive BoT (trade surplus) occurs when exports exceed imports, while a negative BoT (trade deficit

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Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL) / Master of Business Administration (Banking and Finance) (MBF)/ Master of Business Administration (Financial Management) (MBAFM)/ Master of Business Administration (Human Resource Management) (MBAHM)/ Master of Business Administration (Marketing Management) (MBAMM)/ Master of Business Administration (Operations Management) (MBAOM) / Post Graduate Diploma in Human Resource Management (PGDIHRM)

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-002

Course Title : Human Resource Management

Assignment Code : MMPC-002/TMA/JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October 2025

and for January 2026 Semester is 30th April 2026

1. Define Human Resource Management (HRM). Discuss the role of HRM in achieving organizational goals. How does HRM contribute to strategic planning in organizations?

Human Resource Management (HRM) is the process of acquiring, developing, motivating, and retaining employees to achieve organizational objectives effectively. It is a strategic approach to managing people, focusing on aligning human capital with business goals. HRM encompasses a wide range of functions, including recruitment, training, performance appraisal, compensation management, employee relations, and organizational development. The central philosophy of HRM is that people are an organization’s ...

The role of HRM in achieving organizational goals is multifaceted. First, HRM ensures that the right people are placed in the right jobs through effective recruitment and selection processes. Second, it focuses on training and development, equipping employees

2. Explain the process of Human Resource Planning (HRP). What challenges do organizations face while forecasting manpower requirements in a dynamic environment?

Human Resource Planning (HRP) is the process of forecasting an organization’s future human resource needs and developing strategies to meet those requirements. It ensures the availability of the right number of employees, with the right skills, at the right time. Effective HRP enables organizations to balance labor supply and demand, optimize workforce utilization, and prepare for future uncertainties.

The HRP process typically consists of several stages. The first step is analyzing organizational objectives—understanding business goals and their manpower implications. The second step involves assessing the current human resource inventory by analyzing existing

3. Describe the various methods of performance appraisal. Evaluate the effectiveness of 360-degree feedback in modern organizations. Support your answer with examples.

Performance appraisal is a systematic process of evaluating employee performance against predefined standards and objectives. It serves as a tool for assessing efficiency, identifying strengths and weaknesses, and determining training and compensation needs. Effective appraisal systems promote fairness, motivation, and organizational growth.

Common methods of performance appraisal include the traditional and modern approaches. Traditional methods

4. Discuss the significance of training and development in enhancing employee performance. Explain how organizations can assess training needs and measure training effectiveness.

Training and development are critical components of Human Resource Management that enhance employee competencies, productivity, and adaptability. Training focuses on improving current job-related skills, while development prepares employees for future roles and responsibilities. In a knowledge-driven economy, organizations view training not as an expense but as an investment in human capital.

5. What is employee grievance? Examine the grievance handling procedure in an organization. How can an effective grievance redressal mechanism improve employer-employee relations?

An employee grievance refers to any dissatisfaction or feeling of injustice that an employee experiences in relation to work, management practices, or workplace conditions. Grievances may arise from issues such as unfair treatment, discrimination, poor working conditions, or conflicts with supervisors. Handling grievances effectively is crucial for

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Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL) / Master of Business Administration (Banking and Finance) (MBF)/ Master of Business Administration (Financial Management) (MBAFM)/ Master of Business Administration (Human Resource Management) (MBAHM)/ Master of Business Administration (Marketing Management) (MBAMM)/ Master of Business Administration (Operations Management) (MBAOM) / Post Graduate Diploma in Marketing Management (PGDIMM)/ Post Graduate Diploma in Services Management (PGDISM)

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

School of Management Studies

ASSIGNMENT

For

July 2025 and January 2026 Semesters

Course Code : MMPC-001

Course Title : Management Functions and Organisational Processes

Assignment Code : MMPC-001/TMA/JULY/2025

Coverage : All Blocks

Last date of submission for July 2025 Semester is 31st October 2025

and for January 2026 Semester is 30th April 2026

1. Critically examine the nature and scope of management. Discuss how the different schools of management thought have contributed to the development of modern management theory. Support your answer with relevant examples.

Management is a comprehensive and dynamic process involving planning, organizing, leading, and controlling resources to achieve organizational goals effectively and efficiently. The nature of management is both an art and a science—an art because it requires creativity, interpersonal skills, and intuition, and a science because it relies on established principles, systematic study, and empirical analysis. The scope of management extends across all functions of an organization, ensuring coordination and control at every level.

The Classical School of Management laid the foundation of management science. Frederick Taylor’s Scientific Management emphasized task standardization, time and motion studies, and incentive-based productivity. Henri Fayol proposed administrative principles like division of labor, unity of command, and scalar chain that continue to guide modern

2. Explain the planning process in an organization. Highlight the importance of strategic planning and the role of environmental scanning in organizational success. Use a recent business case to illustrate your points.

Planning is the cornerstone of management because it sets the direction for all organizational activities. It involves defining objectives, identifying actions, allocating resources, and establishing timelines to achieve desired outcomes. Planning reduces uncertainty, improves efficiency, and provides a framework for decision-making and control.

The planning process typically follows

3. “Coordination is the essence of management.” Do you agree with this statement? Justify your answer by analyzing the role of coordination across the different functions of management.

Coordination is rightly called the essence of management because it binds all managerial functions together and ensures that every part of an organization works toward common goals. Without coordination, planning, organizing, staffing, directing, and controlling would operate in isolation, leading to inefficiency and duplication of effort.

In planning, coordination ensures that departmental goals are aligned with organizational objectives. For instance, marketing plans must coordinate with production and finance plans to avoid overcommitment or resource shortages. In organizing, coordination ensures proper allocation of resources and clarity of authority relationships, preventing conflict among departments.

In staffing, coordination helps align recruitment and training activities with organizational needs. In directing, it harmonizes the efforts of individuals and teams through effective communication, leadership, and motivation. In controlling, coordination links performance

4. Discuss the concept of organizational structure and its types. How does the choice of structure impact decision-making and communication within the organization? Provide examples from real or hypothetical organizations.

Organizational structure defines the formal arrangement of authority, roles, and communication within an organization. It specifies how tasks are divided, coordinated, and supervised, influencing efficiency, decision-making, and overall performance.

5. Describe the principles of direction and the techniques used to motivate employees. How do modern motivational theories apply in today’s diverse and dynamic organizational settings?

Direction involves guiding, supervising, and motivating employees to achieve organizational goals. It integrates leadership, communication, and motivation to influence human behavior and ensure organizational success. The key principles of direction include unity of command, effective communication, harmony of objectives, leadership by example, and continuous motivation.

Motivation plays a vital role in

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