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Services Marketing
September
2023 Examination
1. You stay in an urban
set up and in your city, health services for senior citizens are extremely
unreliable. You are considering to offer the services online. What do you think
would be the factors that would attract your customers to this online service?
(10 Marks)
Ans:
Introduction
Access to
trustworthy and effective medical care is an absolute requirement within the
world we live in nowadays, specifically for people who are getting on in years
because of the breakneck pace and dizzying pace of alternate. However, in many
metropolitan locations, the existing health services for elderly persons are
often unreliable, leaving them vulnerable and neglected. This problem is
because senior citizens have more health problems as they age. In this
situation, making medical services available online Dear students, get fully solved
assignments by professionals
Do send your query at :
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assignments available with 100% surety and refund)
2. You are an
entrepreneur who runs a food truck. Your food truck has been very successful
and you now to want to expand your services. However, the challenge is the
availability of necessary manpower to do this. Capital is also your second big
challenge. Couple of your friends has suggested using the franchise route to
expand the business. What would be the challenges and advantages of using the
franchise mode? (10 Marks)
Ans:
Introduction:
As
an entrepreneur who runs a successful meals truck business, increasing your
services represents an exciting chance to connect to new customers and improve
your organization's boom potential. But providing enough monetary and human
assets gives sizeable hurdles for you to triumph over. Expanding your company
through the acquisition of franchises was one of the capability solutions
offered by using your friends. The benefits and difficulties of owning a
franchise must be appropriately weighed before deciding. In this conversation,
we will look into
3. Rajat wants to start
a jungle themed restaurant. However, he is unsure of how the Serviscape would
look like. Can the serviscape be a differentiator to the brand. If yes, then
for how long. The second biggest challenge he faces is that themed restaurants
run very well for the first couple of years and with time, others copy such
models. What will you advise Rajat on building a strong brand for your
services.
a) How should the
serviscape be designed? Can the serviscape be a differentiator to the brand? (5
marks)
Ans:
Title: Building a
Strong Brand for a Jungle-Themed Restaurant: The Power of Servicescape
Differentiation
Introduction:
Within
the highly competitive restaurant region, setting up a distinctive and clean
brand is vital for long-term success. Rajat intends to open a restaurant with a
forest theme because this may allow for growing an immersive dining experience.
The planning and execution of the provider, which includes each of the
restaurant's ecosystems and the diverse components that make up the carrier, is
one of the most critical factors that could differentiate his establishment
from others.
b) How will you build a
strong brand for your service offering? (5 marks)
Ans:
Introduction
Opening
a restaurant with a forest motif may be an exciting and original enterprise for
Rajat. The period "servicescape" refers to a provider facility's
physical environment and ecosystem. These elements are crucial in growing a
unique and noteworthy client experience. Rajat can set up a unique brand
identity and improve the best of the product by meticulously designing the
servicescape to be consistent with the jungle concept.
The
servicescape contains diverse factors, such as the layout, layout, lighting,
decor, music, and
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