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Marketing Research
September
2023 Examination
Q1 ) After pandemic,
the world is looking for more healthy options, which is a threat to fast food
companies. Develop a market research plan to identify the challenges faced by
McDonalds. Identify the process of customer buying journey using survey method
and develop the questionnaire for the same. (10 Marks)
Ans :
Introduction:
The COVID-19
pandemic has profoundly impacted society, which includes humans' attitudes
toward health and properly-being. As a result, there was a trend toward
healthier meal alternatives, posing a full-size threat to fast-food companies
like McDonald's. On the way to recognizing McDonald's challenges in this
changing landscape, a complete market research plan is essential. This plan
will include surveys to analyze purchasers' buying journeys and gather
insights. By inspecting the various Dear students, get fully solved
assignments by professionals
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Q2) Conduct a primary
data survey on consumers (approx. 50) to understand their behavior and
expectations from shopping on ecommerce. Report the results using data analysis
using charts, pivot tables and cross tabulations. (10 Marks)
Ans:
Introduction:
The
rapid increase and considerable adoption of e-trade have converted the retail
landscape, providing purchasers with a convenient and reachable way to shop for
a wide range of products and services. With the increasing reliance on online
structures for shopping, it will become critical for businesses to understand
patron conduct and expectancies within the realm of e-commerce. This survey
aims to gather number one data from approximately 50 consumers, offering
insights into their purchasing habits, preferences, and expectations while
Q3) Amul plans to
launch a new range of health juice drinks for children. The objective is to
create a nutritious drink that can be given to children as breakfast
supplement. The challenge with such drink is to maintain nutritional value
along with the taste that would be liked by children.
a. Explain the process
in detail to arrive at the creation of your new products. Explain the test
marketing process along with justification. (5 Marks)
Ans:
Introduction:
Amul,
one of India's leading dairy brands, has set its points of interest on
developing a new variety of fitness juice beverages mainly focused on
youngsters. The number one objective of this venture is to create a nutritious
beverage that can serve as a healthy breakfast complement for kids. The
challenge lies in balancing the drink's dietary price and ensuring its taste
appeals to children's palates. This text will define the confident manner of
growing these
b. Draft a
questionnaire containing approximately 15 questions that would help Amul market
to the children. Who would be the appropriate respondent and what technique
would be used. (5 Marks)
Ans:
Introduction:
So
one can successfully market the new variety of healthful juice drinks for kids,
Amul desires to gather valuable insights from the target market. Engaging in a
comprehensive questionnaire can provide practical remarks and critiques from
potential purchasers if you want to help shape the product and advertising and
marketing approach. This questionnaire will be conscious of expert kids'
preferences, taste possibilities, and expectations of a
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