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Integrated Marketing
Communications
Dec 2025 Examination
Q1. Tesla is planning
to expand into a region where automotive sales are traditionally managed
through third-party dealerships, and local regulations favor this model. The
company’s leadership wants to maintain its direct-to-consumer approach to
preserve brand control and deliver a seamless customer experience. They must
navigate regulatory challenges and adapt their sales and marketing strategies
to ensure compliance while upholding Tesla’s brand values and customer-centric
philosophy. How should Tesla’s leadership apply the direct-to-consumer sales
model to enhance customer experience and brand control while expanding into
regions with strong dealership regulations? (10 Marks)
Q2(A). A leading FMCG
company is preparing to launch a new health drink in a highly competitive
market. The marketing team proposes using the 'meet the competition' budgeting
method, matching the advertising spend of its main rivals to maintain
visibility. However, some executives are concerned that this approach may not
reflect the company’s unique objectives or market position. The team must weigh
the benefits of competitive parity against the risks of misaligned spending and
missed opportunities for differentiation. Critically evaluate the decision of a
leading FMCG company to adopt the 'meet the competition' budgeting method for
its new product launch, considering the competitive landscape, internal
objectives, and potential risks. What alternative budgeting approach might
better align with the company’s strategic goals, and why? (5 Marks)
Q2(B). An e-commerce
platform plans to run a 48-hour flash sale using messages like 'Only 100 units
left!' and 'Hurry, offer ends soon!' to drive immediate purchases. While previous
campaigns have boosted short-term sales, some customers have expressed
skepticism about the authenticity of scarcity claims. The management team is
concerned about maintaining trust while maximizing conversions. Evaluate the
strategic use of scarcity and action-inducing appeals in a flash sale campaign
for an e- commerce platform. Critique the ethical considerations, potential for
consumer backlash, and the long-term effects on brand perception, recommending
how the campaign could be structured to balance urgency with authenticity. (5
Marks)
Dear students, get fully
solved assignments by professionals
Do send your query at :
or call us at :
08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
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