Dear students, get fully
solved assignments by professionals
Do send your query at :
or call us at :
08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
Information Systems for
Management
Dec 2025 Examination
Q1. An Indian
e-commerce company experiences a sophisticated ransomware attack during a peak
sales event, resulting in encrypted databases and disrupted online services.
The incident exposes gaps in the company’s backup strategy and communication
protocols. The management realizes the need for a robust disaster recovery and
business continuity plan to minimize downtime, protect customer data, and
maintain stakeholder trust. The CTO is tasked with developing a comprehensive
approach to prepare for and respond to future disruptions. Given the situation,
how should the company apply disaster recovery and business continuity planning
frameworks to ensure rapid restoration of critical services and data integrity
after a major cyberattack? (10 Marks)
Q2(A). An established
e-commerce platform in India is leveraging AI to deliver personalized product
recommendations and is actively encouraging user-generated content such as
reviews and unboxing videos. While these strategies have increased engagement,
some customers express concerns about privacy and the authenticity of reviews.
The marketing team is considering further automation but is wary of eroding
trust. The company must evaluate how to use technology and community input to
foster loyalty without compromising transparency or ethical standards. Critique
the effectiveness of AI-driven personalization and user-generated content in
building customer trust and loyalty for an e-commerce platform. (5 Marks)
Q2(B). A national
retail chain is facing intense competition from both traditional and online
retailers. To differentiate itself, the company has invested heavily in data
analytics and digital marketing platforms to deliver personalized promotions
and real-time recommendations to customers. While initial results show
increased engagement, there are concerns about long-term sustainability,
customer privacy, and diminishing returns as competitors adopt similar
technologies. Assess the effectiveness of a retail chain’s strategy to use data
analytics and digital platforms for personalized marketing in a highly
competitive market. (5 Marks)
Dear students, get fully
solved assignments by professionals
Do send your query at :
or call us at :
08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
No comments:
Post a Comment
Note: only a member of this blog may post a comment.