Marketing Research - NMIMS solved assignments

 

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Marketing Research

September 2021 Examination

 

 

Q.1) As a researcher, you need to identify as to how many Grocery stores in Mumbai sell HUL’s Lifebuoy Hand Sanitiser. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research alongwith timelines. (10 marks)

Ans 1.

Introduction

I prefer a convenience sampling method, a non probability selection technique in which samples are gathered from many grocery stores in Mumbai so that the researcher can easily access them to determine the number of grocery stores in Mumbai that sell hand sanitizer of the lifebuoy. The researchers chose this group of samples because they are viable for recruitment, and the researcher does not select a

 

Q.2) You are the Head of a Market Research Organisation. Your Telecom client Reliance Jio has recently introduced “HumaraJio” a new type of 5G enabled affordable handset priced at Rs.10,000. The Telecom company wants to understand how customers are reacting to their recently launched product across India. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the Telecom client.  (10 marks)

 

 

Ans 2.

Introduction

Consumer research supports marketers in better understanding the wants and needs of their target audiences. Instead of retrieving information about internal difficulties or arbitrary goals, or private agendas from consumers, businesses rely on consumer purchases to ensure their long-term viability and survival. Consumers are the driving force behind making sound business decisions in any industry. Therefore, any firm must place a strong emphasis on understanding the

 

 

Q.3) You have been recently appointed as a “New Product Development” Head for Mondelez India. You have been asked to develop 1 new innovative product namely “Honey chocolate” as part of their product portfolio.

A) Explain the process in detail to arrive at the creation of your new product (5 Marks)

 

Ans 3a.

Introduction

The development of a new product refers to bringing a new product idea to market after it has been developed in the laboratory. There are six steps in this process: creativity, research, planning, and prototype, sourcing, and costing, among others. Using this response, Mondelez India will emphasize the introduction of honey chocolate into the Indian market.

 

 

B)  Is there a need to conduct Test Marketing? If Yes or No, please state your

reasons to support your answer.  (5 Marks)

 

Ans 3b.

Introduction

Test marketing is a method that focuses on determining the response of an audience to a marketing campaign or a product by releasing it on a small scale before a more significant scale distribution of the campaign or product. Customers who are exposed to the ad may be unaware that they are being tested as a result.

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Business Ethics, Governance & Risk - NMIMS solved assignments

 

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Business Ethics, Governance & Risk

September 2021 Examination

 

 

PLEASE NOTE: This assignment is application based; you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter.

1. India continues to struggle with growing demands for water, increasing droughts, unabated flooding and declining quality of water. It is a complex issue which is creating conflict among users (agriculture, industry, domestic). Industry is waking up to its responsibility towards the resource crunch and deploying as well as embedding strategic initiatives/projects & programs to deal with this issue. Identify and select any one water project/ initiative practiced and embedded in its business process by a listed company that impresses you. Explain this initiative along with the short term & long term positive impact of the same on the environment & people. (refer to Sustainability Report and/or Business Responsibility Report of the listed company) (10 Marks)

Ans 1.

Introduction

Water is a universal and unassailable requirement of existence that cannot be ignored. Water is required for all metabolic processes, industrial operations, humans, and environmental processes. Polluted water harms the ecosystem as well as human health and well-being.

 

India's overall water supply is becoming increasingly scarce. Government planning is lacking, as is resource waste by persons and

 

2. Andrew, a customer quality executive from Southeast Asia will visit your HQ facility and meet with your executive team. Your independent Southeast Asian agent requests that you reimburse the customer quality executive for his expenses, including expenses that could violate your company's policies. The independent agent promises to reimburse you. How do you proceed? Explain the thought process behind your decision. (10 Marks)

Ans 2.

Introduction

In the business world, reimbursement is the money paid by an organization to an employee, client, or third party in exchange for the expenses incurred by the person out of his or her pocket. Examples include repayment for company expenses, insurance costs, overpayment taxes, and other charges. These expenses are primarily tied to business travel and may include additional costs associated with this, such as food, lodging, transportation, and tickets, among other things.

 

 

3a. Select any one popular advertising campaign of an FMCG product or consumer product that you think conveys/ showcases an ethical message. Analyze the campaign and explain what is the ethical message and how is it conveyed. (5Marks)

Ans 3a.

Introduction

An advertising campaign is a collection of advertisements designed to achieve a particular purpose and revolve around a single message. I'll use the Amul ad campaign as an example because it's a fast-moving consumer goods product.

 

3b. We need Ethical Managers more than ever today. According to you what are the five most important values that help / guide a manager take ethical decisions. Briefly explain how each will help. (5 Marks)

Ans 3b.

Introduction

Every individual possesses a set of moral ideals that manifest themselves in his or her behavior or personality. Managers must make critical decisions regularly in their organizations. A manager's behavior should be honest and fair with everyone in the organization since employees will model their behavior after their manager's. To be effective, any organization must have an

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Retail Banking - NMIMS solved assignments

 

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Retail Banking

September 2021 Examination

 

1. Today, Retail Banking products and services are being delivered through multiple distribution systems. Describe the evolution of these distribution systems and the pros and cons of each of these. Also, enumerate the advantages to the Bank as more and more retail customers avail products and services through various alternate channels to the conventional Branch channel (physical branch distribution system). (10 Marks)

Ans 1.

Introduction

Distribution systems are discussed in terms of diverse transmission systems, electric transmission systems, and distribution stations. In a similar vein, another component of the electric system contributes to the distribution of electric energy to various users, such as end-users. Furthermore, when the amount of electricity supplied exceeds the capacity of the distribution system, the voltage level will decrease as

 

 

2. Non-Resident Indians who currently live in various advanced countries have ample choice for making good and sound investments in their country of Residence. What are the various operational, business and marketing strategies that Banks in India can adopt to make themselves an attractive market for these NRIs? (10 Marks)

Ans 2.

Introduction

Managers are employing a variety of business tactics to improve the company's financial status during this pandemic. Organizations use operational business strategies to achieve their objectives and aims in the course of their operations. However, the industry is introducing personal and effective systems in business and investing in various resources to increase the demand for their products and services in the marketplace. Similarly, marketing strategies aid in

 

 

3. Assume that you are the Head of Retail Banking of a large and profitable private sector Bank operating in India. You have invited the Heads of all the Distribution channels (Branch, ATM, Internet, Mobile and Call Centre) for reviewing their performance for the year and to set the Key Result Areas (KRAs) or goals for the coming year.

a. What will be the parameters that you will use for reviewing their performance? (5 Marks) –

Ans 3a.

Introduction

The function of the Head in the retail banking sector is to ensure that all Bank users or consumers are held accountable and responsible for their financial transactions and activities. In a similar vein, it entails the design and implementation of business plans, goals, and objectives and the implementation of various programs in the business sector for the aim of development.

 

 

 

b. What will be the typical KRAs you will be setting for them for the coming year (5 Marks) –

Ans 3b.

Introduction

Banks are including a plethora of key performance indicators for the resulting critical areas that aid in advancing the company's overall performance. According to the World Bank, in a similar vein, transaction services, customer services, profits, commissions, and net incomes are the primary developing sectors of banks that are increasing the demand for services and the number

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Performance Management System - NMIMS solved assignments

 

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Performance Management System

September 2021 Examination

 

1. You are an HR Manager at Arihant Pharmaceutical Ltd. The company would like to introduce Self Appraisals for the Sales Teams. Design a Self-Appraisal Form for Sales Executives in the organization. (10 Marks)

Ans 1.

Introduction

Work efficiency is playing an essential role in the growth of the organization. Likewise, elderly managers utilize self-appraisal techniques to raise the operating performance and motivation level of staff members in the work environment. The favorable impacts of inspiration of staff members are aiding them to begin

 

 

2. Samarth Enterprises is an IT services company based in Delhi providing technology solutions for credit cards to countries like USA and Canada. The company has 500 employees. The company is planning to introduce Behaviorally Anchored Rating Scales (BARS) and has requested you to design a Behaviorally Anchored Rating Scales (BARS) form for the customer service department. (10 Marks)

Ans 2.

Introduction

 

Organizations take on BARS for assessing the efficiency price by utilizing this scale in the organization. Using the scale incorporates the narrative advantages, quantifying rating, and elemental analysis by quantifying anchoring range with specifying the narrative or best instance such as poor performances, moderates, and excellent performance. In addition, it is likewise called a system that assists in determining the personnel performances and their weakness factors

 

 

3. Using the SMART principles, prepare 2 goals each for each of the following:

a) Sales Manager at Arihant Lifespaces which is a real estate company (5 Marks)

Ans 3a.

Introduction

Setting objectives are steps that assist you closer to accomplishing your dream in this very affordable globe. Similarly, developing goals according to outfit is not so straightforward because several things are thought about before examining or establishing objectives. Furthermore, it is not extremely easy to offer pointers to other individuals connecting to their

 

 

b) Hospital Administrator at Lifeline Hospitals, which is a chain of hospitals in India (5 Marks)

Ans 3b.

Introduction

The manager division has executed different tasks such as keeping the work policies for clients, developing the procedures for treatment and design, and evaluating the solution's top quality for clients. Likewise, medical treatment is a crucial term for everyone since an individual's life affects the household and their living environment.

 

 

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Marketing Strategy - NMIMS solved assignments

 

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Marketing Strategy

September 2021 Examination

 

1.   You are the marketing director of Citibank, your bank is making huge profits globally in the consumer banking division, your organization now wants to cut back on consumer banking and wants to focus on business-to-business segment. Do you think this is a good strategy? How would you make the transition? Prepare a communication plan for your retail customers such that the brands value is not diminished in the eyes of the consumers?                                                (10 Marks)

Answer 1.

Introduction

An organization or a firm is targeted by a business-to-business marketing strategy, which is referred to as B2B marketing. Any company that sells services or products to other companies or businesses rather than to consumers employs a business-to-business approach to compete in a market environment. It is advantageous because of its stability in the market, and it can achieve rapid growth because of its capacity

 

2.   The IPL moved the 2021 season to India despite cases being reported in India unlike the UAE where the IPL had organized the 2020 season. Was this a sound strategic decision? Do you think that the IPL brand shall be tarnished because of the suspension of the season in 2021? What steps can the IPL take to restart the season and retain brand credibility?                                                         (10 Marks)

Answer 2.

Introduction

Because of the severe incidences of COVID-19 in India in 2020, the IPL was moved to the United Arab Emirates to ensure the safety of players and tourists. The Indian tourism industry was severely harmed as a result of this decision. Although it was necessary to maintain international safety and health regulations in the country during the post-covid period, it was also required to do so quickly. Since the number of cases in India has begun to fall, the decision was

 

 

3.   You are  the marketing  director for Cinema Express a successful  theatre chain having 20 theatres with 80 screens in tier two towns of India. With the Pandemic hitting hard at the theatre business leading to prolonged shutdowns business has been badly hit. Along with this consumer sentiment has been deeply dampened.

a.  As marketing director what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world. Create two new product ideas for the company.   (5 Marks)

 

Answer 3 a.

Introduction

Suppose I want to maintain the credibility of cinema express in the post-pandemic era. In that case, I will provide consumers with a better experience by providing them with an environment that is clean and hygienic and secure, and sanitized. Consumers choose the most appropriate services for them. I want to use social media marketing and advertisements in local newspapers

 

 

b. How would you reposition your company’s brand in the future? Create a marketing plan for the two new product ideas that you have created in the previous question.                                                                                (5 Marks)

Ans 3 b.

Introduction

In this context, repositioning is synonymous with genuinely setting out the positioning. This includes identifying and evaluating the target audience's pain problems and mapping the product's relative position in the market about its competitors. It would be necessary to communicate with clients and learn how their perceptions of the film have changed to reposition

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Marketing of Financial Services - NMIMS solved assignments

 

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Marketing of Financial Services

September 2021 Examination

 

 

1. Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance sector and to educate policy holders about their rights. (10Marks)

Ans 1.

Introduction:

A contract between an insurer and a policyholder is known as a life insurance policy. In exchange for the premiums paid by the policyholder throughout their lifetime, a life insurance policy guarantees that the insurer will pay a certain sum of money to the policyholder's designated beneficiaries when the policyholder dies. A contract for life insurance is a legally enforceable agreement. To ensure

2. Sanjay Bhat, (age 34 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Sanjay is married to Pooja (age 30 years) and they have one son aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by age 60. (You can make any assumptions to further build up your case.) (10 Marks)

Ans 2.

Introduction:

An annuity is a type of financial investment that pays out regularly for a certain amount of time. Depending on the options selected by the investor, an allowance will generate either fixed or variable returns. If you purchase an annuity, the insurance agent receives a flat sum of money and spends it, less any premiums levied. If the lender agrees to this, the lender may receive a specific quantity of money at regular intervals for a specified period. In annuity contracts, the terms "present value" and "future value" are frequently used to describe the worth of the

 

 

3. You are a Financial Planner. Your client Sumit Raghani aged 35 years and works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have one daughter Rimmi aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a. Sumit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused about whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement. (5Marks)

Ans 3a.

Introduction:

Pure risk is a type of risk that cannot be controlled and has only two conceivable outcomes: a total loss or no loss at all. If there is no possibility for profit or profit, there is no profit in a risky situation. Natural disasters, explosions, and deaths are all instances of cases in which there is a high level of risk to everyone's life. These incidents are wholly unanticipated and have no

 

 

b. Sumit and Priti want your help to invest for Rimmi's higher education which they estimate would be required after 15 years. (5 Marks)

Ans 3b.

Introduction:

People must act quickly and stop procrastinating if they wish to save for their children's education. This is a significant increase over the general rate of inflation in the education sector. As a result, it is vital to make investments in real estate that will generate inflationary returns. Creates an estimate of the inflation-adjusted cost of your child's lifetime well in advance of the

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Digital Marketing - NMIMS solved assignments

 

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Digital Marketing

September 2021 Examination

 

 1. What are the judgments oriented advertising methods? Explain with relevant examples (10 Marks)

Ans 1.

Introduction

On the internet nowadays, digital marketing is referred to as "online marketing," and it is far easier to set up and manage than traditional offline marketing. Online marketing has also shown to be advantageous for both startups and established businesses because it aids in creating brand promotion and advertisement of brands on social media platforms such as YouTube, GoDaddy, and Facebook. Furthermore, digital

 

 

2. You run a pre-nursery (kindergarten) school in a local area. Write a Google Ad Words Search Campaign for the same. (10 Marks)

Ans 2.

Introduction

Google Ads is another advertising program used by digital markets. It allows professionals to develop online advertisements to reach out to their target audiences interested in their products. Pay-per-click advertising is similar to this, and this strategy aids in the payment of large sums of money to those who create blogs on Google and receive millions of clicks on their entries. On the other hand, Google Ads operates in a manner analogous to an auction system, with bids being

 

 

3 .a. Discuss the Digital marketing strategy roadmap with its four key stages and their elements. (5Marks)

Ans 3a.

Introduction

The roadmap for digital marketing serves as a solid foundation for the online marketing activities of businesses in the modern era of information technology. In the same way, data visualization in business aids in planning layouts and expanding a company's operations. Furthermore, the aims and goal of the marketing roadmap are to establish the timeframe and business plan for

 

3. b. What are the four product-service states? Explain the product revenue model (5 Marks) –

Ans 3b.

Introduction

Products and services are distinct from one another, with products being tangible and benefits being intangible. In a similar vein, products introduce specific crucial terminologies in the business world, such as consumption, acquisition, and attention. Still, services are derived from the input and output of multiple users at the same time.

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