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Marketing
Research
Jun
2025 Examination
PLEASE NOTE:
This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the
information through internet search and the remaining from your common sense.
None of the answers appear directly in the textbook chapters but are based on
the content in the chapter
Q1. Furniture shopping can be a daunting and
time-consuming process. Fortunately, Sheila Koshy, the Founder CEO &
Creative Director of JustRite Furniture envisioned a groundbreaking Furniture
E-Commerce Mobile Application designed to revolutionize the way customers shop
for furniture, from browsing to purchase and delivery.
Discuss the role of Mobile Applications in
facilitating e-commerce and marketing research at JustRite Furniture. (10
Marks)
Q2. Jenny
Fernandez, the owner
of Jenny’s Toot
Sweet, a local
bakery in Marredpally,
Secunderabad, wants to launch their new (Do-It-Yourself) DIY- Valentine's Day
cake flavours. Jenny believes that
she can leverage Social Media, to reach local users interested in customized
baking or desserts, across the Twin Cities (Secunderabad-Hyderabad), at a lower
cost than traditional advertising.
Evaluate the impact of Social Media as a platform for
marketing campaigns in terms of cost-effectiveness and reach, at Jenny’s Toot
Sweet. (10 Marks)
Q3 (A)
You-Do-You is a 12-year-old Casual Clothing Brand based in New York –
known for its unique cutting-edge Casual-Chic look, which targets the
Millennials and Gen Z (18-35 years). After a decade of explosive growth and
expansion, sales have started dipping gradually over the past 6 quarters. In this context,
the CEO has called the CMO and the Marketing Leaders to a brainstorming session
to discuss the strategy to put the company back on track on its growth trajectory.
The Director of Promotions feels that the company
needs to refine its Advertising to better reach their core audience. In this
context, he feels that they need to invest in Advertising Research. Analyze and
Discuss the significance of Advertising Research in developing effective
marketing strategies. How can they help the company get back on track? (5
Marks)
Q3(B) In continuation and with the reference to
Question 3(A), answer the below question. The Director of Marketing however,
feels that the situation is more complex – She feels that the company needs to
better understand their Core-Customers’ Preferences and then create a strategy
to meet those needs. In this context, she feels that they need to invest in
Marketing Research. Analyze and Discuss the significance of Marketing Research
in developing effective marketing strategies.
How can they help the company get back on track? (5
Marks)
Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by
over 10,000+
students!
100%
plagiarism-free or your money back!
Send
your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: +918263069601
Fast,
reliable, and guaranteed quality!
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