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Customer Relationship
Management
September 2023 Examination
1. Rajiv is the CTO (Chief Technological Officer) of ABC enterprises.
His organization wants to implement CRM technology. The biggest worry for him
is to convince his top management on the need for CRM for their organization.
His second worry is the future of CRM as the management would not be convinced
if the future does not look bright for CRM? If you have to advise Rajiv on the
things that you need to include for the presentation, what would it be. (10 Marks)
Ans:
Introduction:
In today's
highly competitive enterprise landscape, businesses constantly search for
methods to decorate customer pleasure, streamline operations, and grow revenue.
CRM technology has emerged as an effective tool to gain these objectives by
effectively managing customer interactions at some stage in their lifecycle. As
the CTO of ABC Enterprises, Rajiv recognizes the importance of CRM for the
organization. However, he faces the project of convincing the top management
about the want for CRM and addressing their concerns about its prospects. In
this presentation, we can explore the essential
Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at : 08263069601
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assignments available with 100% surety and refund)
2. Your company manufactures hi-tech equipment’s which is used in other
industries. Working in close collaboration with your customers is the key to
your success. What kind of CRM roadmap will you draw to enhance the value for
your customers? (10 Marks)
Ans:
Introduction:
In
the exceptionally competitive landscape of manufacturing hi-tech systems, a
company's success relies on its ability to collaborate closely with customers.
Imposing an effective customer relationship management (CRM) roadmap is crucial
to attain this. A CRM roadmap serves as a strategic plan outlining how a
company intends to beautify the price for its clients through improved client
engagement, streamlined techniques, and personalized reports. This article will
define a complete CRM roadmap for a corporation manufacturing hi-tech gadgets
and explain
3. Raman has started his online coaching centre for competitive exam
preparations. Although he is hiring the best and the most competent people,
with the best salary, he is not able to compete with the other players. The
market is hypercompetitive. Raman now wants to build a stronger relationship
using his customers.
a. What would be the advantage of a close customer relationship? (5 marks)
Ans:
Introduction:
Building
and maintaining a close customer relationship can provide numerous business
benefits in today's hyper-competitive market. It has become increasingly
important for organizations to go past simply imparting a product or service
and awareness on setting up meaningful connections with their clients. Raman,
who has started his online education center for competitive examination
preparations, is dealing with stiff competition within the market. By
b. What kind of reciprocity mechanisms can you build to ensure the
success of this initiative? (5 marks) –
Ans:
Introduction:
In
today's hypercompetitive market, constructing sturdy relationships with
customers is essential for the success of any enterprise. Raman, who has
started his online coaching center for aggressive exam arrangements, wishes to
help compete with other players no matter hiring the best and most in a
position people. Raman acknowledges the importance of organizing reciprocity
mechanisms with his customers to overcome this hurdle. Reciprocity is an
essential
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