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International
logistics
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
1. A
pharmaceuticals company Dexter pharma is based in India and is a developing
brand. The company is exploring international opportunities for which they have
orders for their products in the European countries. Explain the strategic
approach related to international logistics and supply chain for successful
order execution, processes followed and building a strong reputation in the
market
Answer: The companies intending to go international have to
carefully consider demographic, social, cultural, political, legal,
macro-economic, technology and global factors in the context of host country
for the right planning ofmarketing strategy. There are certain constraints in
international marketing like the inability to face competition in the host
country, lack of financial resources, requisite manpower and difficulties in
understanding consumer behaviour.
Strategic
approach for successful order execution
The exporter
should write a simple letter to the overseas buyer acknowledging the receipt of
the export order and stating that the
2.
The company named Healthy foods is into confectionary business focusing on
sugar free products. The company want to set up the business outside India by
launching its products in potential Australia. What is the approach strategy
that the company would employ for the successful product launch? Develop an
entry plan and analyze the right logistics and SCM strategies which can enhance
the service quality with on time availability and generating good market share
of the company.
Answer: Global trade enables developed countries to use
their resources including capital, technology and labour more proficiently.
Countries which are rich in a particular natural resource or have sophisticated
technology may produce products more efficiently and then sell them at a lower
price in other countries. Therefore, countries which do not have the resource
or technology can procure the goods from those countries that can manufacture
the goods. In addition to providing increased efficiency, global trade also
enables countries to participate in boosting the economy of other countries.
For example, Foreign Direct Investment (FDI) is the
3. A
passenger car company is a strong brand from Japan. The company is in the domestic
Indian market and has gained good brand recognition by its innovative designs
and multiple brands and variants being offered. It has orders from Russia and
the exporting of the cars will be from India manufacturing plant. The order
quantities differ as per variants and brands.
a.
Work out a logistics plan and routes how it must ship the products and what
elements of importance it should consider while doing so like containers and
packaging.
b.
What kind of production planning and pricing patterns it need to implement and
the supply chain strategies to be followed?
Answer: a) Various
routes which can be used to ship the products
Water
transportation: Water transportation is a very important means of
transportation. The products that are transported through water mainly consist
of coal, petroleum, grains and cereals and iron ore. The speed of such transportation
mode is slow and is rendered slower when ice or flood waters disturb the route.
Also, weather is a serious threat. Hence, the organisationsthat depend on water
transport are required to maintain large quantities of inventories at their
disposal to fight unpredictable problems caused by the weather.
Air transportation: Transportation
of goods by air has not been as popular as passenger aircraft. Air
transportation is very fast but the freight rates are quite high, owing to
which organisations do not prefer this mode unless there is an urgency of
delivery. Passenger airplanes are capable of carrying large amount of cargo
beneath the passenger compartments. There are certain jet planes that have dual
functions. However; organisations usually go for some less expensive
Dear students, get
fully solved assignments by professionals
Do send your query at :
or call us at
:08263069601
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