Digital Marketing - NMIMS

 

 

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Digital Marketing

Dec 2020

 

 

1. You run a business of selling traditional benarasi sarees for weddings through a business social page of yours. Explain which social media page (network) will you use and how you will let your business transition from the traditional 4P’s to the digital 4C’s in digital space. (10 Marks)

 

Introduction:

 

In recent times social media marketing strategy is beneficial for reaching more customers and creating more online awareness about our products. For this, we need to follow a proper plan to know about our goals, target customers, what we are trying to achieve, and our competitors.

Here

2. You are a digital marketing manager in a store selling custom mattresses for bed rooms. Write a Google AdWords Search Campaign for the same. (10 Marks)

Introduction

A digital marketing manager's job is to plan, develop, implement, and manage the whole digital marketing strategy. A digital marketing manager's responsibility is to guide, manage, and digital train marketers and other team members of digital marketing. I am working as a digital marketing

 

3. KFC (Kentucky fried chicken) the fast food restaurant which specializes in fried chicken is planning to open its first restaurant in a remote rural area of Jharkhand where dining or snacking habits are rare amongst families given the socio-cultural dynamics of the place, though the families have high spending power.

a. Design and explain the value journey canvas for KFC restaurant as a marketing manager of the place, using digital methods. (5 Marks)

Introduction

KFC is a fast-food restaurant that specializes in fried chicken. Now they are planning to open its restaurant in Jharkhand's rural area; in this area, dining and snacking habits are rare among the families. Though

Hello MBA aspirants,

Get MBA assignments of NMIMS University solved by educational professionals at a nominal charge.

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Call us at: 08263069601