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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for September
2020 Examination
1. The concept of Management Orientations in
International Marketing can be very confusing. As a consultant for
International Marketing, can you please guide and explain the orientations to a
consortium of companies?
Ans:
INTRODUCTION:
The concept of marketing has evolved over time. Whilst in
today’s business world "the customer is king". In the past this was
not the case, some businesses put factors other than the customer first.Market
orientation is a business approach wherein the processes of product development
and creation are
2. Pasta Mania, a Singapore based fast food
chain plans to enter India by end of 2021. They have hired your company as the
Local consultants to understand India better. Can you guide them on the
cultural and social factors that they need to take care of in order to succeed
in the Indian market?
Ans:
INTRODUCTION:
Culture encompasses the set of beliefs, moral values, traditions,
language, and laws (or rules of behaviour) held in common by a nation, a
community, or other defined group of people. Culturally determined
characteristics include: the language spoken at home; religious observances;
customs (including marriage customs that often accompany religious and other
beliefs); acceptable gender roles and occupations; dietary practices;
intellectual, artistic, and leisure-time pursuits; and other aspects of
behaviour.Social and economic factors, such as income, education, employment,
community safety, and social supports can significantly affect how
3. These times of crisis have brought about a
lot of innovation in the world. Most innovations have been in the context of
doing things or running services without Human Touch so as to maintain Social
Distancing to prevent the COVID virus from spreading.
a. As a representative of the marketing
department of your company, you would want your team to understand the adoption
process of Innovations in detail before pushing one in the market. Can you
explain the same to them with examples? (5 Marks)
b. Can you also explain the various adopter
categories to them with examples?
Ans:
a.
INTRODUCTION:
Innovation allows organizations to sustain growth and business
improvements over a continuous and consistent basis. Innovation may appear in
the form of a new product, feature, operational process or a business model.
Many forms of innovation depend upon the ability to execute creativity and
optimize business processes. While product innovation may appear as a popular
form of improvement, new products tend to lose their impact soon after mass
adoption in the market, which is rather fast-paced for products perceived as
truly
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or call us at :08263069601
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