MI0039 –eCommerce

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Spring/Feb 2013

Master of Business Administration- MBA Semester 4

MI0039 –eCommerce-4 Credits

(Book ID:B1325)

Assignment Set -1 (60 marks)

Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system?10 marks(350-400 words)

Answer : Designing Electronic Payment Systems

The following factors like non technical in nature, that must be consider while designing the electronic payment system for the retail company to automate the payment system:

• Privacy. A user expects to trust in a secure system; just as the telephone is a safe and private medium free of wiretaps and hackers, electronic communication must merit equal trust.

• Security. A secure system verifies

Q2.Discuss the working concepts of EDI10 marks(350-400 words)

Answer : Working concepts of EDI discuss the step by step process:

1.Preparation of electronic documents

: The first step in any sequence of Electronic Data Interchange is the collection and organisation of data by ABCs internal application systems. Instead of printing out purchase orders,ABCs system builds an electronic file of purchase orders.

2. Outbound translation:

The electronic file is then translated into a standard format. The result is a data file that contains a series of structured transactions related to the purchase orders. ABCs EDI translation software will produce a separate file for each

Q3.What are the four Ps of marketing? Explain how it is applied to internet marketing10 marks

(350-400 words)

Answer : The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing.

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.

Q4.Analyze the structure of a website 10 marks(350-400 words)

Answer : Website Structure Analysis

One of the things I do before submitting a website to search engines is I make sure it is structured correctly for search engine compliance and human usability. This document summarizes the most common mistakes people make

Q5.List the benefits of online catalogue 10 marks(350-400 words)

Answer : The use of an online catalogue based on latest web technology can reach a massive improvement compared to printed catalogue.

E-Catalogue or internet catalogue are the main road to e-commerce or e-procurement improvement.

Electronic catalo includes the ability to find both standard or configured items through category drilldowns, searches, and filters. The E-catalo also allows users to obtain information such as cut sheets, product descriptions,

Q6.Define Commerce. Describe the areas of potential growth and future of mCommerce10 Marks(350-400 words)

Answer : INTRODUCTION DEFINITION OF M-COMMERCE

 Mobile commerce stands for electronic trading of goods and services made through mobile devices’-Commerce is the wave of electronic commerce being brought about by wireless technology. It is not a new way of processing credit and debit cards this method has been around for a few years, but is just really starting to make a large impact on how we do business away from our offices.

m-commerce does not have any precise definition. m-Commerce and its definition varies from every individual. m-Commerce is called

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