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Logistics management
NMIMS Global Access
School for Continuing Education (NGA-SCE)
1. Explain how
an organization can provide basic customer service and enhance it with services
that may add some value so as to improve its customer service level through
channel relationship.
Answer: In today’s competitive environment, customer service
has become inessential part of a product. Thus, customer service is used as a competitive
tool by retailers in order to get an edge over their competitors. Earlier,
companies used to compete with each other mainly in terms of product quality
and price. However, better technological knowhow, access to more information
and availability of skilled labor have significantly reduced the quality gap of
the products offered by the competitors. In addition, companies cannot lower
the prices beyond a certain limit; otherwise, it would erode the profits of the
companies. In such circumstances, customer service has emerged to be
2. If you are to
design logistical system and administration, what will be your operational
objectives which may help in determining logistical performance.
Answer: In terms of logistical system
design and administration, each firm must simultaneously achieve at least six
different operational objectives. These operational objectives, which are the
primary determinants of logistical performance, are:
Rapid
Response: Rapid
response is concerned with a firm’s ability to satisfy customer service
requirements in a timely manner. Information technology has increased the
capability to postpone logistical operations to the latest possible time and
then accomplish rapid delivery of required inventory. The result is elimination
of excessive inventories traditionally stocked in anticipation of customer
requirements. For example, a popular style of winter-weight slacks is about to
sell out early in the fall, a retailer records the product through direct links
with Benetton’s mainframe computer in Italy. The order is downloaded to an
automated machine that makes the slacks in the necessary range of sizes and
colours. Workers pack the order in a bar-coded carton addressed to the retail
store, and then send the box to Benetton’s single warehouse - a highly
3. Mr. Vijay,
the logistic head of Alfa Auto Parts, believes combining private and public
transport in a multimodal transport system offers opportunities to capitalize
on the strengths of the various systems while avoiding their weaknesses.
However, as the consignment moves through different modes of transport, his
main concern is efficient tracking and control of consignment in transit.
a. Do you think
container management system may help Vijay?
b. Vijay would
also like to know if apportionment will help the consumer who buys in small
quantity.
Answer: a) The
increasing complexity of manufacturing and purchasing networks poses huge
challenges for container management. Oftentimes, new business models are needed.
Container processes are often carried out manually and are neither standardized
nor integrated. Containers are not located where they should be and go missing.
This has a negative effect on how well materials and goods can be supplied. In
addition to substantial inefficiencies in the entire container planning and
management system, there is also a great lack of transparency about container
Dear students, get fully solved
assignments by professionals
Do send your query at :
or call us at :08263069601
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