Customer Relationship Management - NMIMS

 

 

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Customer Relationship Management

Dec 2020

 

 

1. As a marketing manager of an online delivery application which caters specifically to grocery, what innovation would you introduce to retain your existing customers and attract new customers to increase your customers lifetime value during the current COVID-19 pandemic. (10 Marks)

 

SOLUTION:

 

Introduction: 

 

Customer retention strategy is a strategy developed by the marketing managers to retain the existing customers. By devising such a plan, the marketing manager’s eye for customer loyalty and increased business from the customers. It leads to an increase in profitability.

 

It is also crucial for a business organization to come up with new and innovative ways to attract customers. It helps the business to grow, leading to increased demand for their products and services and increased profitability.

 

2. Prepare a Caselet for Salesforce India. Look at their CRM practices and solutions they offer and enlist their competitive advantages vis-à-vis other players in the Indian market. (10 Marks)

 

SOLUTION:

 

Introduction:

 

Salesforce India is an Indian company offering customer relationship management solutions. It brings the customers and the company closer. It is a platform where the departments of the companies are given every detail about the customers. The departments include all departments like marketing, selling, commerce, etc.

 

Salesforce India is a leading customer relationship management solution. It creates the best value in CRM year after years. It is

 

 

3. The male grooming market has been expanding rapidly over the last few years in India. There are umpteen number of brands out there vying for the share of the target audience’s wallet. Face washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps, moisturizers, etc. are some of the male grooming products available in the market. A multinational FMCG company known for its home and personal care products, is planning to launch a new brand of ‘anti-pollution face wash’ in Indian markets. The face wash will be available nationwide and promises to be a mix of herbal ingredients, aloe vera & charcoal.

 

a. Devise a customer relationship management strategy based on the segmentation study.

(5 Marks)

 

SOLUTION:

 

Introduction: 

 

Market segmentation means the process of dividing or segmenting your target consumers into specific categories based on some parameters like age, income, location, etc. The companies that follow market segmentation are in a better position to target their consumers and enjoy the benefits that come along with their application in the company. Market segmentation is a useful tool to market the products of the

Hello MBA aspirants,

Get MBA assignments of NMIMS University solved by educational professionals at a nominal charge.

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Call us at: 08263069601