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Operations and Supply Chain Strategies

April 2024 Examination

 

 

 

1. Mr. Goyal holds the position of supply chain manager at OLB Ltd., a company currently shifting its focus towards manufacturing E scooters. Responding to customer demand, the company is in the process of building the largest manufacturing facility for E scooters in India. In this rapidly changing market, the company expects to encounter fierce competition from various other firms. Your task  is  to  Analyze  and  suggest  a  different  level  of  strategies  that  can  be implemented within the company to enhance overall business profitability.  (10 Marks)

Ans 1.

Introduction

In the dynamic and rapidly evolving world of E scooter manufacturing, OLB Ltd. stands at a pivotal juncture. With the ambitious project of setting up India's largest E scooter manufacturing facility, the company, under the leadership of Mr. Goyal, is poised to make significant strides in this competitive market. The shift towards E scooters not only reflects a keen understanding of changing consumer preferences but also a commitment to sustainable and innovative transportation solutions. This transition, however, is not without its challenges. The burgeoning market for E scooters in India is rife with competition, necessitating strategic

 

2. Twiggy is an Indian online food delivery platform that allows users to order food semiconductor is from nearby restaurants and have it delivered to their doorstep. Online food ordering and delivery platform Twiggy's losses rose by 80 percent in the  2022-23  financial  year.  Is  online  delivery  future  of  India?  Is  online  food delivery maturing or declining? Explain existing situation of online food delivery with respected to industry life cycle.   (10 Marks)

Ans 2.

Introduction

The Indian online food delivery market, epitomized by platforms like Twiggy, has seen a remarkable transformation in recent years. This evolution, however, is marked by significant challenges, as evidenced by Twiggy's 80% increase in losses during the 2022-23 financial year. This situation prompts a crucial inquiry into the future of online food delivery in India and its current position in the industry life cycle. Is the sector expanding, maturing, or facing a decline? The answer to this lies in understanding the complex dynamics of consumer behavior, technological advancements, market competition, and economic factors influencing the industry. As we delve into these aspects, we will explore the current state of online food

 

 

3. Pedanta Ltd started manufacturing of semiconductor in Indian Market. The requirement of huge in the global market and Pedanta Ltd invested huge amount of money on machinery. Government is encouraging companies to develop, manufacture and assemble products in India and incentivize dedicated investments into manufacturing.

 

a.You  are  appointed  as  supply chain  consultant  in  the  Firm.  Suggest  important supply chain drivers that helps Pedanta Ltd to become Global brand.   (5 Marks)

Ans 3a.

Introduction

Pedanta Ltd's foray into semiconductor manufacturing in the Indian market represents a strategic move, especially considering the global demand for semiconductors and the Indian government's push towards self-reliance in manufacturing. As a supply chain consultant for Pedanta Ltd, identifying and leveraging key supply chain drivers is crucial to elevate the company to a global brand. These drivers play a pivotal role in ensuring efficiency, cost-

 

 

b. Enumerate the competitive dimensions required to ensure a productive worldwide Operations and Supply Chain.    (5 Marks)

Ans 3b.

Introduction

In the highly interconnected and competitive global market, the effectiveness of a company's operations and supply chain is pivotal to its success. For Pedanta Ltd, a firm delving into semiconductor manufacturing, understanding and mastering the competitive dimensions of worldwide operations and supply chain management is essential. These dimensions are critical factors that determine the efficiency, adaptability, and competitiveness of a business

 

 

 

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New Product Development and Managing Innovation - NMIMS University Solved assignments latest

 

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New Product Development and Managing Innovation

April 2024 Examination

 

 

 

1. Megamax  is  a  large  multinational  mobile  manufacturer.  Assume  that  you  are running a project for them with the goal of launching a new age mobile phone with cutting edge features as  a competition to the iPhone. Explain how you would approach the strategy development using the 2 models of strategic planning  – Ansoff Matrix and BCG matrix. (10 marks)

Ans 1.

Introduction

In the dynamic and highly competitive mobile manufacturing industry, Megamax stands at a crucial juncture, seeking to launch a new-age mobile phone that rivals the iconic iPhone. This endeavor necessitates not just innovative technological integration but also a strategic approach to product development and market positioning. To effectively navigate this challenge, two pivotal strategic planning models come into play: the Ansoff Matrix and the Boston Consulting Group (BCG) Matrix. These frameworks offer structured methodologies for exploring growth opportunities and allocating resources efficiently. The Ansoff Matrix helps in identifying potential

 

2.What are the 4 stages of the product lifecycle? Pick up the example of the Telecom space and explain each stage with an example of a product that underwent / is undergoing a product lifecycle stage.   (10 marks)

Ans 2.

Introduction

The concept of a product lifecycle is crucial in understanding how products evolve from their inception to eventual decline in the market. This lifecycle is typically segmented into four distinct stages: introduction, growth, maturity, and decline. Each stage embodies specific characteristics and challenges that businesses must navigate to maximize a product's success and longevity. In the dynamic telecom industry, these stages are particularly evident, given the rapid technological advancements and shifting consumer preferences. Products in this sector, such as mobile phones, network services, and data plans, often exemplify the

 

 

3a. One of the steps in new product development is Concept testing? Describe the significance of Concept testing in the context of an industry of your choice. If you were to look after NPD process, what typical steps would you follow as part of Concept testing?   (5 marks)

Ans 3a.

Introduction

Concept testing is a critical step in the new product development (NPD) process, serving as a bridge between initial ideas and their tangible implementation. Its significance is particularly pronounced in the technology industry, where the rapid pace of innovation and high market competition necessitate a thorough validation of product concepts before full-scale development and launch. This phase involves evaluating the product idea with a target

 

 

3b. If in your role as a product manager, you are entrusted with launching new product in an existing market, what are the major types of products possible? Explain with an example for each.   (5 marks)

Ans 3b.

Introduction

As a product manager tasked with launching a new product in an existing market, it's essential to recognize the different types of products that can be introduced. Broadly, these can be categorized as innovative products, improved products, and me-too products. Each type has its unique positioning, challenges, and strategies for market entry. The choice among

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Marketing Strategy - NMIMS University Solved assignments latest

 

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Marketing Strategy

April 2024 Examination

 

 

 

GlobalCorporation, a multinational conglomerate with a diverse portfolio of businesses spanning various industries, including technology, healthcare, energy, entertainment, and Fast- Moving Consumer Goods (FMCG). In this scenario, we'll focus on GlobalFoods, one of the thriving FMCG businesses under the GlobalCorporation umbrella.

 

GlobalFoods Business Overview:

 

GlobalFoods is a subsidiary of GlobalCorporation, specializing in the production and distribution of a wide range of fast-moving consumer goods. The company offers food and beverage products that cater to diverse consumer tastes and preferences. GlobalFoods has a strong global presence and is known for its commitment to quality, innovation, and sustainable practices.

 

Functional Areas of GlobalFoods:

 

1. Product Development and Innovation: GlobalFoods places a strong emphasis on research and development. Its team of food scientists, nutritionists, and chefs work collaboratively to create new products, improve existing ones, and ensure they align with market trends and consumer demands.

 

2. Manufacturing and Operations: This department oversees the production and manufacturing processes. It includes factory managers, production line workers, and quality control experts responsible for maintaining high product standards and efficient production.

 

3. Supply Chain and Logistics: GlobalFoods manages a complex supply chain to source raw materials, manage inventory, and ensure timely delivery to distribution centers and retailers. Logistics professionals play a critical role in optimizing transportation and distribution networks.

 

4. Sales and Marketing: The sales and marketing teams are responsible for promoting GlobalFoods products to consumers and retailers. They conduct market research, develop marketing strategies, and build strong relationships with distributors and retail partners.

 

5. Quality Assurance and Food Safety: This department ensures that GlobalFoods products meet regulatory standards and undergo rigorous quality control checks at every stage of production. Food safety experts work to maintain the highest standards of product safety and integrity.

 

6. Customer Insights and Analytics: GlobalFoods employs data analysts who track consumer behavior, market trends, and product performance. They use this data to make informed decisions regarding product development and marketing strategies.

 

7. Finance and Accounting: The finance and accounting team manages the financial aspects of GlobalFoods, including budgeting, financial reporting, and investment decisions. They ensure the company's financial health and compliance with industry and regulatory standards.

 

8. Human Resources: HR professionals are responsible for recruitment, talent development, employee relations, and workplace culture. They play a pivotal role in building a skilled and motivated workforce.

 

9. Sustainability and Environmental Affairs: Recognizing the importance of sustainability, this functional area focuses on reducing environmental impacts in production, sourcing sustainable ingredients, and implementing eco-friendly practices.

 

Detailed Focus on Product Development and Innovation: Product Development and Innovation:

GlobalFoods thrives on creating new and exciting food and beverage products to meet evolving consumer tastes and expectations. This department is at the forefront of innovation and is responsible for:

 

- New Product Ideation: Collaborating with market research teams to identify emerging trends and consumer demands, then generating ideas for new products.

 

- Recipe and Formula Development: Food scientists, chefs, and nutritionists work together to create and refine product recipes and formulas, ensuring they are both delicious and nutritious.

 

- Sensory Testing: Conducting extensive sensory testing with expert panels and consumer groups to fine-tune flavors, textures, and overall product appeal.

 

- Packaging and Presentation: Collaborating with packaging designers to create attractive, functional, and environmentally responsible packaging for new products.

 

- Compliance and Labelling: Ensuring all products meet regulatory and labelling requirements, with a focus on transparency and accurate nutritional information.

 

- Competitor Analysis: Continuously monitoring and analyzing competitors' products to stay ahead in the market and identify opportunities for improvement.

 

The Product Development and Innovation department is essential to GlobalFoods' mission to provide consumers with innovative, high-quality food and beverage products. They work closely with other functional areas to ensure a seamless and successful product development process from concept to market.

 

This scenario illustrates how GlobalFoods, an FMCG business within a corporate conglomerate like GlobalCorporation, operates, emphasizing the crucial role of various functional areas within GlobalFoods and how they contribute to the success of the business in the highly competitive FMCG industry.

 

1. Identify and explain various levels of Strategy for the GlobalCorporation. (10 Marks)

Ans 1.

Introduction

In the dynamic business landscape, GlobalCorporation, a vast conglomerate with a diverse portfolio, epitomizes strategic complexity and multifaceted operations. At its core, the conglomerate’s strategy intertwines various business units, including GlobalFoods, its FMCG subsidiary. To comprehend GlobalCorporation’s overarching strategy, it's essential to dissect its structure, spanning from the corporate level down to functional tactics. This analysis will illuminate how the conglomerate synchronizes its diverse segments, aligns its corporate vision with subsidiary goals, and navigates the intricate balance between global reach and local responsiveness.

 

 

2. Explain various types of Segmentation that you will consider for GlobalFoods. (10 Marks)

Ans 2.

Introduction

Segmentation is a pivotal aspect of marketing strategy, particularly for a company like GlobalFoods operating in the highly competitive FMCG sector. Effective segmentation enables businesses to tailor their products and marketing efforts to distinct customer groups, enhancing customer satisfaction and market penetration. For GlobalFoods, the process of segmentation involves categorizing its target audience into various segments based on specific characteristics and needs. This approach allows the company to deliver products that align with each segment's preferences, thus driving sales and brand loyalty. In this discussion,

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3a. As  a  consultant  to  GlobalFoods,  suggest  various  stages  involved  in  the organizational buying process for the raw materials that are needed for the manufacturing of FMCG Goods.    (5 Marks)

Ans 3a.

Introduction

The procurement of raw materials is a critical component of GlobalFoods' manufacturing process for FMCG goods. The organizational buying process, also known as the B2B (business-to-business) buying process, involves several stages that ensure the acquisition of high-quality raw materials to meet production demands. In this context, we will explore the various stages involved in GlobalFoods' organizational buying process for raw materials,

 

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b. Explain with reason, any five important financial ratios that will be useful for the analysis of GlobalFoods Business.     (5 Marks)

 

Ans 3b.

Introduction

Financial ratios are essential tools for assessing the financial health and performance of a business, and GlobalFoods is no exception. As a subsidiary of GlobalCorporation operating in the FMCG sector, it's crucial for GlobalFoods to use financial ratios to gain insights into its financial stability, efficiency, profitability, and overall effectiveness in achieving its objectives. In this context, we will explore five important financial ratios that are particularly

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Marketing Research - NMIMS University Solved assignments latest

 

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Marketing Research

April 2024 Examination

 

 

 

 

1. Pizza hut is interested in expanding its menu to include healthier options. Using techniques of new product development elaborate on the steps that Pizza hut should follow to for launching new products.   (10 Marks)

Ans 1.

Introduction

In today's rapidly evolving food industry, the demand for healthier options is escalating, urging established brands like Pizza Hut to innovate and expand their menu offerings. To remain competitive and cater to the changing consumer preferences, Pizza Hut's initiative to include healthier options is not just timely but essential. The process of introducing new products, especially in a market dominated by established tastes and preferences, requires a strategic and methodical approach. This involves a series of steps that are crucial in ensuring the successful launch and sustainability of the new products in the market. These steps include market research,

 

2. Microsoft is exploring opportunities to expand its customer base internationally. How would you conduct market research to identify potential target markets, cultural differences, and preferences for technology products in different countries? Develop a market research process to understand the reasons for the same.      (10 Marks)

Ans 2.

Introduction

In an era of globalization and technological advancement, companies like Microsoft must navigate a complex and dynamic international landscape to expand their customer base. The quest to understand diverse markets across different countries necessitates a comprehensive market research strategy that delves into varying cultural nuances, consumer behaviors, and technological preferences. This research is crucial not only for identifying potential target markets but also for tailoring products and services to meet the unique demands of each region. By leveraging a mix of traditional and innovative research methodologies, businesses can gain insights into the intricacies of global markets, thus fostering informed decision-

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3. Levis is seeking to improve its data security, transparency, and overall efficiency in its operations. However, the current centralized systems pose significant risks of data breaches and lack the ability to ensure seamless data sharing with stakeholders. To address these challenges, the company is considering integrating blockchain technology into its infrastructure. The problem statement is to identify the optimal approach to integrate blockchain, ensuring data integrity, enhancing transparency, and maximizing operational efficiency while considering potential implementation challenges and costs. The company aims to explore blockchain's potential benefits and limitations to make an informed decision about adopting this innovative technology for its business processes.

a) Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification. (5 Marks)

Ans 3a.

Introduction

Levi's initiative to enhance data security, transparency, and operational efficiency through blockchain technology represents a strategic move in the digital transformation era. The company faces the intricate task of integrating a decentralized technology into its existing centralized systems to mitigate risks such as data breaches and inefficient data sharing. The challenge lies in identifying the most effective approach to adopt blockchain technology, balancing benefits against potential challenges and costs. A well-structured research

 

b) Generate a questionnaire for conducting the survey on how Levis can leverage the power of blockchain.  (5 Marks)

Ans 3b.

Introduction

Developing a questionnaire to explore how Levi's can leverage the power of blockchain technology is a critical step in understanding the specific needs, perceptions, and expectations of stakeholders involved in this digital transformation. This questionnaire aims to gather targeted insights from a range of respondents, including technology experts, company employees, and possibly supply chain partners, to assess the practicality, anticipated benefits,

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Marketing Management - NMIMS University Solved assignments latest

 

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Marketing Management

April 2024 Examination

 

 

Q1. Citing from your own practical experience, which are the factors, which are important in the retail scenario for a product in a supermarket to sell?  (10 Marks)

Ans 1.

Introduction

In the dynamic world of retail marketing, especially within the bustling aisles of supermarkets, several factors play a pivotal role in determining the success of a product. Drawing from my practical experience in this sector, I have observed that these factors go beyond the mere appeal of the product itself. Supermarkets are unique retail environments where consumer behavior is influenced by a variety of stimuli, ranging from the product's placement on the shelves to the psychological impact of pricing strategies. These environments are microcosms where consumer choices are subtly guided by both overt and covert

 

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Q2. How would you go about starting your own business, which would be an exclusive cake, cookies and biscuits store and ensure its success?     (10 Marks)

Ans 2.

Introduction

Starting a business, particularly an exclusive cake, cookies, and biscuits store, is an exciting venture that blends passion for baking with entrepreneurial spirit. The journey begins with a clear vision and understanding of the market's needs. The success of such a business hinges on several critical factors, including identifying a niche market, understanding customer preferences, and delivering unique and high-quality products. A comprehensive business plan is essential, outlining the business model, market analysis, marketing strategies, financial planning, and operational plans. Emphasizing product uniqueness, quality, and customer

 

Q3. Case Study

Audi's marketing synchromesh

The  luxury carmaker  is  focusing  on  technology,  digital  platforms  and  below-the-line activities to drive sales.

Every carmaker has marketing principles and brand attributes that they leverage to get better connected with their customers. Think reliability and engineering for Honda, low cost of ownership and maintenance for Maruti Suzuki and sporty driving for BMW.

For Audi India, its Strategy 2025 black book includes the following: Customer-centricity, network, product, and digitalization. These operating principles started some six years ago, and could be said to largely apply to other luxury carmakers, but Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience.

Balbir Dhillon, Audi India head, said he's especially throwing his weight behind customer connection, with half the marketing budget dedicated to below-the-line activities this year. That includes organizing regular "Quattro drives” for customers across cities; get-togethers that blend experiences such as movie driven-ins for the latest James Bond film and more. Quattro is an Italian word trademarked by Audi as code for indicating that it uses all-wheel drive systems in some of its cars. There's also a significant digital push that Audi will unveil this year, which is in the last stages of finalization.

Meanwhile, Audi offers concierge services through an ownership app called MyAudi that allows customers to avail of service that range from booking restaurants to flying overseas and renting car. Audi, Dhillon added, has also been the first brand to use augmented reality and virtual reality at the retail customers level. Audi has 29 showrooms, 41 service centers and 14 Audi Approved Plus (pre-owned car) facilities. The brand is looking to increase the latter substantially in 2022.

Audi, like Mercedes, has seen prices increase, resulting in greater profits, thanks to a supply crunch driven by a global shortage of chips. "We could sell two times what we did if it wasn't for the chip shortage,” Dhillon added.  Of the top four luxury carmakers that include market leader Mercedes-Benz, BMW and Audi, the Volkswagen-owned brand that features four rings as its logo has the smaller market share, but is also the company that came here last, in 2007.

Recent figures indicate that its sales are on an uptick after a particularly depressed 2020. Sales for the brand were: 4,594 cars in 2019, 1,639 in 2020 and 3,293 in 2021. Why did Audi see such a sharp slump in 2020? Analysts who track the sector suggested that the consumer market was aware that Audi was going to phase out BS IV cars by March 2022 and that may have led them to switch to other cars, though they were already up to regulatory standards. When Audi first entered India, it had to focus on a part-education and part heavy marketing strategy for an audience that was largely familiar with only BMW and Mercedes-Benz. To that end, it built a halo round itself by deploying celebrities and actors as brand ambassadors. Most of Bollywood drove Q5s and Q7s at one stage with Salman Khan even making it down to launch events for Andi's sportier sedans-something he historically avoided.

Suraj Ghosh, associate director (powertrain  & compliance forecasts), South Asia IHS Markit, said Audi India has smaller product portfolio and a smaller network footprint than its competitors. Increasing the degree of localization will allow it to avail of taxation benefits and be more competitive in its pricing. The company said its cars, which are assembled here, are looking to target between 80 and 85 per cent local content for the Audi

A4, A6, 05 and Q7. But that's only part of the challenge. What's changed for Audi in the last five years is the consumer profile. In terms of general consumers, many of its cars were owned mostly by business people and CEOs. For instance, ICICI Banks former boss Chanda Kochhar drove an A8 sedan, as did Godrej. "What has changed is that a lot of mid-level and emerging professionals are also buying Audi cars now, and while it used to be real professionals and traders that drove volumes, that's not the case anymore," Dhillion pointed out.

Buyers today are younger and there is a growing acceptability that it is okay to buy a luxe car. But the sensibility of ownership amongst  young buyers who come from start-up backgrounds is very different, he added. “They want to buy shoes that are sustainable and made by companies that are high on ESG (environmental, social, and governance) norms, so their approach to vehicles is no different,” Audi regularly sees more queries for the electric range of cars as well as fuel efficiency norms.

Audi India has among the widest range of electric cars (five)-the e-tron 50, e-tron 55, e- tron Sportback 55, e-tron GT and RSe-tron GT. But the key volume sellers remain the Audi A4, Audi A6, Audi Q2, Audi Q5 and Audi Q8. In other words, Audi in still very much a Q-led company in terms of its volumes. Officials said 45 per cent of sales comes from the Q range. The Q7, a brand new launch for 2022, is expected to be rolled out soon.

Does that mean its electric vehicles are more of a notional offering? Dhillon clarified that it's going to make time before the charging network is ready and prices rationalize for EV sales Cars are already taxed at around 28 per cent and, when it's an electric car, he explained, there are duties on components and other imports, so that the company faces "a duty on a duty”, creating an additional layering that makes its EVs so expensive. For an e- tron, Dhillion said the duty is around 111 per cent. Add the cost of registration and the final price "restricts the full potential of the category".

"Even so, when the time is right, Audi's next investment is likely to be in EVs,” Dhillon said. "Policy will change some day and it may be a long wait but Audi is committed to the cause.”

Questions

Q3 a) What is Audis future strategy? What is the name of its digital platform and how does it plan to leverage this platform? (5 Marks)

Ans 3a.

Introduction

Audi's future strategy, as outlined in its Strategy 2025, focuses on a blend of customer-centricity, an expansive network, innovative products, and a strong emphasis on digitalization. This approach reflects a clear shift towards integrating advanced technology and digital platforms to enhance the customer experience and drive sales. The centerpiece of this strategy is their digital platform, which plays a pivotal role in connecting with customers

 

Q3b) What has changed in the customer profiles who own Audi. How has this demographic profile changed in recent times?  (5 Marks)

Ans 3b.

Introduction

Audi's evolving customer profile marks a significant shift in the brand's demographic appeal and market positioning. Traditionally seen as a symbol of status among high-tier professionals and business elites, Audi has experienced a transformation in its customer base. This change reflects broader socio-economic trends and shifting consumer preferences, especially in emerging markets like India. Understanding this demographic evolution is key

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