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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Marketing Management
Internal Assignment
Applicable September 2022 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks. All Questions are
compulsory
All answers to be explained in not more than 1000
words for question 1 and 2 and for question 3 in not more than 500 words for
each subsection. Use relevant examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is
not advisable.
Students are free to refer to any books/reference
material/website/internet for attempting their assignments but are not allowed
to copy the matter as it is from the source of reference.
Students should write the assignment in their own
words. Copying of assignments from other students is not allowed
Students should follow the following parameter for answering the
assignment questions.
For Theoretical Answer
|
Assessment Parameter |
Weightage |
|
Introduction |
20% |
|
Concepts
and Application |
60% |
|
related to the question |
|
|
Conclusion |
20% |
|
|
|
For Numerical Answer
|
Assessment Parameter |
Weightage |
|
Understanding
and usage |
20% |
|
of the formula |
|
|
Procedure /
Steps |
60% |
|
|
|
|
Correct
Answer & |
20% |
|
Interpretation |
|
1.
Car zero is a car rental service
it wants to target consumers who wish to buy a vehicle and suggest renting as
an alternative. The company sees an opportunity in this consumer segment. The
company has approached you, a marketing consultant for advice on
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: Marketing Management
Internal Assignment
Applicable September 2022 Examination
devising a marketing plan. What would you advise? Create a marketing
plan using the
4P’s model. (10 Marks)
2.
You are the marketing director of Hockey India
Hockey has been a national sport but
despite being a reasonably popular sport fan engagement in the sport is
much less. How would you generate consumer interest in Hockey and the Hockey
India league? Create a
marketing plan for using the marketing mix
principles. (10 Marks)
3.
You are the marketing director
for AMZ movies. Your company owns two theatres in your city. In a post pandemic
scenario how do you attract viewers back to the theater?.
a. Plan a communication plan using the communication
mix
(5 Marks)
b. Which tool do you think would be more appropriate
for retail audience?
(5 Marks)
Dear students, get latest Solved
assignments by professionals.
Mail us at:
help.mbaassignments@gmail.com
Call us at: 08263069601
NMIMS plagiarism proofed
assignments available.
