Marketing Management - ISBM 2021 Solved assignments

 

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Marketing Management

 

 

Answer the following question.

Q1. List Media habits(of target segment). (10marks)

 

Answer: Identifying the media consumption patterns of your target audience(s) will be critical for designing the communications strategy and interventions.  Media consumption can be vastly different within countries, communities or families. For example, young people are far more likely to use social media and mobile phone or tablet applications (e.g. online streaming services) to play games, receive news and enjoy entertainment. Understanding the media consumption habits of target audiences provides insight on which media channels and organizations to engage and begins the process of untangling what is

 

 

 

Q2. Explain Significance of Branding. (10marks)

 

Answer: No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs to be aware of the importance of branding in marketing.

 

Branding requires vast sums of money, but once invested your business can yield tremendous benefits. This article is targeted towards individuals, such as business owners and people in management positions, who are

 

 

Q3. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10marks)

 

Answer:  Philip Kotler:

 

“A product mix is the set of all product lines and items that a particular seller offers for the sale to buyers.”

 

Product mix, also known as product

 

 

 

 

 

Q4. Bring out the utility & quality- aspects of packaging. Quote examples as appropriate. (10marks)

 

Answer:  Product packaging is an underappreciated hero in the marketing world. Packaging is supremely functional: it protects the product. It contains the product. It displays the product. It promotes the product. Its design and labeling communicate about the product. And the package itself can even increase the product’s utility, making it better suited to however the customer wants to use it.

 

If packaging does all these things, why is it

 

 

Q5. Define pricing. Describe various factors influencing the pricing decisions. (10marks)

Answer: 

 

Q6. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketingmanager which steps would you like to take while launching this product? How will you conduct the testmarketing for this product. Make necessary Assumptions and justify your answer. (10marks)

 

Answer: Launching a new product or service isn’t what is used to be. In the "good old days," you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then on launch day, you could sit back and watch the articles roll in. In those days, reporters might even spend a few days fact-checking and talking to customers before

 

 

 

Q7. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements. (10marks)

 

Answer:  The factors affecting pricing decisions are varied and multiple. Basically, the prices of products and services are determined by the interplay of five factors, viz., demand and supply conditions, production and associated costs, competition, buyer’s bargaining power and the perceived value. We would like to divide them as Internal Factors and External Factors.

 

Internal Factors:

 

1.     Marketing Objectives and Pricing Objectives:

 

 

Q8. Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products. What are the aspects considered while selecting the channels of distribution.

 

Answer:  Industrial channels are shorter than consumer channels because there are a small number of industrial customers, and they are geographically concentrated at a few locations. Industrial products are often complex in nature, and the buying process is long.

Manufacturers and industrial customers interact extensively during the buying process, and even afterwards, as most industrial products need to

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Management Control Systems - ISBM 2021 Solved assignments

 

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Management Control Systems

 

 

Answer the following question.

Q1.Describe and illustrate significance of human behavior patterns in management control. (10marks)

Answer: Management control systems influence human behavior. Good management control systems influence behavior in a goal congruent manner; that is, they en­sure that individual actions taken to achieve personal goals also help to achieve the organization's goals. The concept of goal congruence, describ­ing how it is affected both by informal actions and by formal systems.

Senior management wants the organization to attain the organization's goals. But the individual members of the organization have their own personal goals, and they are not necessarily consistent with those of the organization. The

Q2.Explain Flexible Budgeting. (10marks)

Answer: A flexible budget adjusts to changes in actual revenue levels. Actual revenues or other activity measures are entered into the flexible budget once an accounting period has been completed, and it generates a budget that is specific to the inputs. The budget is then compared to actual expenses for control purposes. The steps needed to construct a flexible budget are:

1.       Identify all fixed costs and segregate them in the budget model.

2.       Determine the extent to which all variable costs change as activity measures change.

3.       Create the budget model, where fixed costs are “hard coded” into the model, and variable costs are stated as a percentage of the relevant activity measures or as a cost per unit of activity measure.

4.       Enter actual activity measures into the model after an accounting period has been completed. This updates the variable costs in the flexible budget.

5.       Enter the resulting flexible budget for the completed period into the accounting system for comparison to actual expenses.

This approach varies from the more common static budget, which contains nothing but fixed amounts that do not vary with actual revenue levels. Budget versus actual reports under a flexible budget tend to yield variances that are much more relevant than those generated under a static budget, since both the budgeted and actual expenses are based on the same activity measure. This means that the variances will likely be smaller than under a static budget, and will also be highly actionable.

 

A flexible budget can be created that ranges in level of sophistication. Here are several variations on the concept:

·       Basic flexible budget. At its simplest, the flexible budget alters those expenses that vary directly with revenues. There is typically a percentage built into the model that is multiplied by actual revenues to arrive at what expenses should be at a stated revenue level. In the case of the cost of goods sold, a cost per unit may be used, rather than a percentage of sales.

·       Intermediate flexible budget. Some expenditures vary with other activity measures than revenue. For example, telephone expenses may vary with changes in headcount. If so, one can integrate these other activity measures into the flexible budget model.

·       Advanced flexible budget. Expenditures may only vary within certain ranges of revenue or other activities; outside of those ranges, a different proportion of expenditures may apply. A sophisticated flexible budget will change the proportions for these expenditures if the measurements they are based on exceed their target ranges.

·       In short, a flexible budget gives a company a tool for comparing actual to budgeted performance at many levels of activity.

Advantages of Flexible Budgeting

 

The flexible budget is an appealing concept. Here are several advantages:

 

·       Usage in variable cost environment. The flexible budget is especially useful in businesses where costs are closely aligned with the level of business activity, such as a retail environment where overhead can be segregated and treated as a fixed cost, while the cost of merchandise is directly linked to revenues.

·       Performance measurement. Since the flexible budget restructures itself based on activity levels, it is a good tool for evaluating the performance of managers - the budget should closely align to expectations at any number of activity levels.

·       Budgeting efficiency. Flexible budgeting can be used to more easily update a budget for which revenue or other activity figures have not yet been finalized. Under this approach, managers give their approval for all fixed expenses, as well as variable expenses as a proportion of revenues or other activity measures. Then the budgeting staff completes the remainder of the budget, which flows through the formulas in the flexible budget and automatically alters expenditure levels.

These points make the flexible budget an appealing model for the advanced budget user. However, before deciding to switch to the flexible budget, consider the following countervailing issues.

 

Disadvantages of Flexible Budgeting

 

The flexible budget at first appears to be an excellent way to resolve many of the difficulties inherent in a static budget. However, there are also a number of serious issues with it, which we address in the following points:

 

·       Formulation. Though the flex budget is a good tool, it can be difficult to formulate and administer. One problem with its formulation is that many costs are not fully variable, instead having a fixed cost component that must be calculated and included in the budget formula. Also, a great deal of time can be spent developing cost formulas, which is more time than the typical budgeting staff has available in the midst of the budget process.

·       Closing delay. A flexible budget cannot be preloaded into the accounting software for comparison to the financial statements. Instead, the accountant must wait until a financial reporting period has been completed, then input revenue and other activity measures into the budget model, extract the results from the model, and load them into the accounting software. Only then is it possible to issue financial statements that contain budget versus actual information, which delays the issuance of financial statements.

·       Revenue comparison. In a flexible budget, there is no comparison of budgeted to actual revenues, since the two numbers are the same. The model is designed to match actual expenses to expected expenses, not to compare revenue levels. There is no way to highlight whether actual revenues are above or below expectations.

·       Applicability. Some companies have so few variable costs of any kind that there is little point in constructing a flexible budget. Instead, they have a massive amount of fixed overhead that does not vary in response to any type of activity. For example, consider a web store that downloads software to its customers; a certain amount of expenditure is required to maintain the store, and there is essentially no cost of goods sold, other than credit card fees. In this situation, there is no point in constructing a flexible budget, since it will not vary from a static budget.

 

In short, a flexible budget requires extra time to construct, delays the issuance of financial statements, does not measure revenue variances, and may not be applicable under certain budget models. These are serious issues that tend to restrict its usage.

 

 

Q3.What do you understand by Investment Centers? Explain the methods used for measuring investment centre performance. (10marks)

Answer:  Investment centers are decentralized divisions or sub-units for which   the manager has maximum discretion in determining not only short-term operating decision on product mix, pricing and production methods, but also level and type of investment. An investment center extends the profit center concept in that the

 

Q4.Explain the following models and highlight their usefulness in formulating business unit strategies : The BCG Model. (10marks)

Answer: The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It's also known as the Growth/Share Matrix.

The Matrix is divided into 4 quadrants based on an analysis of market growth and relative market share, as shown in the diagram below.

 

Q5. Explain the boundary conditions in the context of profit centre’s. Also explain the process of performance measurement of profit centers. (10marks)

Answer: In companies where each of the principal function of manufacturing and marketing is performed by seperate organizational units, these type of compnies (organizations) are known as functional organizations.As the companies expand and mature over a period of time offering diverse products and services, it becomes difficult for top management to pay equal attention to all products and services. In this scenario

 

 

Q6.Consider a Retail Outlet. What should be the objectives of Management Control system for the retail outlet? Examples would strengthen your views. (10marks)

Answer:Modes of entry into an international market are the channels which your organization employs to gain entry to a new international market. This lesson considers a number of key alternatives, but recognizes that alteratives are many and diverse. Here you will be consider modes of entry into international markets such as the Internet, Exporting, Licensing, International Agents,

 

 

Q7.Describe the need for MIS in a business organization focusing on Management Control System. (10marks)

Answer: Based upon the type of need it serves, an MIS is an organizational method of providing past, present, and projected information related to internal operations and external intelligence. It supports the planning, control, and

 

Q8. Difference between Responsibility Centers: Revenue and Expense Centers. (10marks)

Answer: Revenue centers, expense centers and profit centers are elements of a system to control and measure the performance of different units or departments of a business, according to Harvard Business School. Revenue centers generate revenue through sales and marketing activities. Expense centers are responsible for

 

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Business Strategy - ISBM 2021 Solved assignments

 

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Business Strategy

 

 

Answer the following question.

Q1. Define Strategic Management. (10marks)

Answer: Strategic management is the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives. Changes in business environments will require organizations to constantly assess their strategies for success. The strategic management process helps organizations take stock of their present situation, chalk out strategies, deploy them and analyze the effectiveness of the implemented management strategies. Strategic management strategies

 

Q2. Define functional strategy. Explain various functional strategies in an organization. (10marks)

 

Answer: Functional strategies in strategic management are usually a part of overall corporate strategy prepared for various functional areas of its organizational structure (i.e. production, marketing, sales). It helps managers in focusing company's activities to its major functional areas of activity (so called: key success factors). Most common functional strategies used in management are: financial strategy, marketing strategy, production strategy, human resources strategy (personnel strategy) and research and

 

 

Q3. Describe characteristics of Reid which is influenced the internationalization decision. (10marks)

Answer: The internationalization process is different in each enterprise, depending on plenty of various business characteristics. Theories and models presented in primary sources bring diverse manners for development of an enterprises within foreign markets. In the article, we will discuss the stages of actions intended for internalization of an enterprises, as well as a process, where a decision on development outside a domestic country is

 

 

Q4. Discuss Business Intelligence Systems. (10marks)

Answer: The term 'Business Intelligence' has evolved from the decision support systems and gained strength with the technology and applications like data warehouses, Executive Information Systems and Online Analytical Processing (OLAP).

Business Intelligence System is basically a system used for finding patterns from existing data from operations.

 

Q5. Write down the steps of activating Strategies with special reference to Hindustan Unilever Ltd. (10marks)

Answer: Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL as of March 2015 and is the holding company of HUL. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

 

HUL was established in 1933 as Lever

 

 

Q6. What is relevance of the resource based view of the firm to strategic management in a global environment? (10marks)

 

Answer:  The relevance of the resource-based view of the firm to strategic manage ment in a global environment is the idea that it permits the organization to be seen as a whole. In doing so, the strengths and weaknesses within the firm can  be examined. This is done because as stated in the Hunger & Wheelen (2006, pa ge 106) text, "scanning and analyzing the external environment for opportunities  and threats is not enough to provide an organization a competitive advantage."

 

This procedure is referred

 

 

 

Q7. What recommendations would you make to improve effectiveness of today’s board of directors? (10marks)

Answer: 1. Assign each board member and each committee a concrete goal to achieve.

 

You’ve got real work to accomplish — money to raise, memberships to renew, programs to deliver.

 

So don’t hand over fuzzy assignments to people or committees. If you need the fundraising committee to raise $25,000, make that their assignment. If you’ve got five open slots on the board, make sure that the nominations committee is given the task of finding five excellent new board members.

 

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Business Environment - ISBM 2021 Solved assignments

 

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Business Environment

 

 

Answer the following question.

Q1.Discuss budgetary developments in 2005-06. (10marks)

Answer: Continuing with the process set in motion in the previous year, the Budget for 2005-06 sought to further the NCMP objectives of growth, stability and equity in a calibrated manner. Maintaining a growth rate of 7-8 per cent per annum, promoting investment, generating employment, accelerating fiscal consolidation, ensuring higher fiscal devolution and focusing on agriculture, manufacturing and infrastructure were the key objectives. Budget 2005-06 sought to achieve these objectives through a series of initiatives, which included: hike in gross budgetary support (GBS) for the plan by 16.9 per cent

 

Q2. What are the major shortcomings of Indian commercial banking. (10marks)

Answer: Dr. K.A. Goyal & Vijay Joshi  International Journal of Business Research and Management (IJBRM), Volume (3) : Issue (1) : 2012  20 By the 1960s, the Indian banking industry had become an important tool to facilitate the speed of development  of  the  Indian  economy.  The  Government  of  India  issued  an  ordinance  and nationalised the 14  largest  commercial  banks with  effect from  the  midnight  of  July  19,  1969.  A second dose of nationalization of  6 more commercial banks followed in 1980. The stated reason for the nationalization was to give the government more control of credit delivery. With the second dose of 

Q3. Give highlights of Management of Foreign Exchange. (10marks)

Answer: What is FEMA?

It is a set of regulations that empowers the Reserve Bank of India to pass regulations and enables the Government of India to pass rules relating to foreign exchange in tune with the foreign trade policy of India.

Which Act did FEMA replace?

Q4. Write a note on National Waterways. (10marks)

Answer: For travelers and goods transportation, water transport is an important mode. It is the cheapest mode of transportation and the most convenient for transporting heavy and voluminous goods. Water transport is favorable to ecology and is fuel efficient.

Water transport can be classified into two parts: 

1. Inland waterways 

2. Oceanic waterways

Q5. Market decisions do not ensure optimum allocation of resources. (10marks)

Answer: A Market System is a system where buyers and sellers interact without the intervention of government regulations. Inherent in this system is the concept that sellers want to gain maximum price for the goods, services and resources offered and buyers want to receive value for the lowest price. The balance of this relationship leads ultimately to the market equilibrium price. However, important to note in this system is that all factors external to the “Market” have no effect on this relationship that is government regulations or policies. Resources are therefore strictly allocated to the production of those goods which give the sellers

Q6. What are the harmful effects of circulation of black money. (10marks)

Answer: Black money is a socioeconomic evil. The existence of rapidly growing black money in our economy has grave and disastrous consequences. The major effects of black money are discussed below:

1. Dual Economy

The increase in the amount of black money in India over a period of time lead to the perpetual growth of economic dualism which consists of Parallel economy (black money economy) operating side by side with the Official or Reported economy on

 

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