OM 0016 – QUALITY MANAGEMENT

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MBA
SEMESTER	IV
SUBJECT CODE & NAME	OM 0016 – QUALITY MANAGEMENT
BK ID	B2009
CREDIT AND MARKS	4 CREDITS AND 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Explain various Principles of Total Quality Management

Answer: With increased competition and market globalization, TQM practices are now becoming important for the leadership and management of all organizations. Even though with TQM, we often dilute ISO certification, ISO, per se, enables an organization to streamline its quality assurance systems in line with ISO systems and standards, while TQM practices, which succeed ISO, ensure quality improvement in an organization. In line

Question. 2. Elaborate the concept of International Standards. Also explain the following terms

a. ISO 9001:2008

b. ISO 9004:2009

c. ISO 90003:2004: Software Quality Management

d. ISO 13485:2003: Medical Devices Quality Management

Answer: The International Organization for Standardization (ISO) is an international standard-setting body composed of representatives from various national standards organizations.

Founded on 23 February 1947, the organization promotes worldwide proprietary, industrial and commercial standards. It is headquartered in Geneva, Switzerland, and as of 2015 works in 163 countries.

It was one of the first organizations granted general consultative status with the United Nations Economic and Social Council.

ISO, the International Organization for

Question. 3. Explain the concept of culture. Differentiate between authoritarian culture and participative culture.

Answer: Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.

·       Culture is the systems of knowledge shared by a relatively large group of people.

·       Culture is communication, communication is culture.

·       Culture in its broadest sense is cultivated

Question. 5. Define different aspects of the design and development of a product.

Answer: Good user experience design is magnetic. You start using a product, and everything just feels so easy to do. You continue using it and realize there are smaller thoughtful touches for you to discover along the way – maybe, you accidentally double tapped the space bar of your touch phone and realized that it inserted a ‘.’ and added a space. That’s just what you wanted to do, but it made using the keyboard feel easier.

Question. 6. Write Short notes on following.

a. Knowledge Management

Answer: Knowledge management (KM) is the process of creating, sharing, using and managing the knowledge and information of an organization. It refers to a multi-disciplinary approach to achieving organizational objectives by making the best use of knowledge.

An established discipline since 1991, KM includes courses taught in the fields of business administration, information systems, management, library, and information sciences. Other fields may contribute to KM research, including information

b. Expertise location

Answer: As organizations try to make the most of their intellectual capital, awareness is increasing about the importance of connecting to the people with the right knowledge at the right time. Initially focused on targeted business goals such as reducing time for product development, expertise location and management (ELM), also called employee knowledge network solutions, are also well positioned to provide support to organizational learning initiatives. Those include facilitating mentoring programs, identifying knowledge gaps and providing both performance support and follow-up to formal training

c. Communities of Practice (CoPs)

Answer: A community of practice (CoP) is a group of people who share a craft and/or a profession. The concept was first proposed by cognitive anthropologist Jean Lave and educational theorist Etienne Wenger in their 1991 book Situated Learning (Lave & Wenger 1991). Wenger then significantly expanded on the concept in his 1998 book Communities of Practice (Wenger 1998).

A CoP can evolve naturally because of the

d. Knowledge management strategy

Answer: While the knowledge management processes section dealt with the general ways knowledge can be managed, this section tackles long-term knowledge management strategy. Strategic investments represent the company’s choices/options so as to enable and enhance the processes outlined earlier (e.g. knowledge sharing) and to offer help define which knowledge is relevant (i.e. in line with strategic objectives) and which is not.

This section is based on the strategic part of the integrated knowledge management model, which includes:

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OM 0015 – MAINTENANCE MANAGEMENT

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MBA
SEMESTER	IV
SUBJECT CODE & NAME	OM 0015 – MAINTENANCE MANAGEMENT
BK ID	B2008
CREDITS & MARKS	4 CREDITS AND 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Explain Overall Purpose of a Maintenance Program

Answer: Maintenance planning refers to the scheduled repair of buildings and equipment. While this is important practice for large manufacturers and corporations, regularly scheduled maintenance is equally important for small businesses. Items that require regular maintenance include computer hardware and software, as well as company vehicles and any regularly used mechanical tools and equipment.

Question. 2. Explain different types of maintenance tasks.

Answer: Traditionally, 5 types of maintenance have been distinguished, which are differentiated by the nature of the tasks that they include:

Corrective maintenance: The set of tasks is destined to correct the defects to be found in the different equipment and that are communicated to the

Question. 3. Explain following Aspects to be Considered for Machine Quality

 Conformance to machine specifications

 Frequency of machine failures

Answer: Eight dimensions of product quality management can be used at a strategic level to analyze quality characteristics. The concept was defined by David Garvin. Some of the dimensions are mutually reinforcing, whereas others are not—improvement in one may be at the expense of others. Understanding the trade-offs desired by customers among these dimensions can help build a competitive advantage. Garvin's eight dimensions can be summarized as follows:

·       Performance: Performance refers to a product's

Question. 4. What do you mean by Condition Monitoring? Elaborate various Steps Involved in Condition Monitoring Program

Answer: Condition monitoring (or, colloquially, CM) is the process of monitoring a parameter of condition in machinery (vibration, temperature etc.), in order to identify a significant change which is indicative of a developing fault. It is a major component of predictive maintenance. The use of condition monitoring allows maintenance to be scheduled, or other

Question. 5. Write short notes on the following-

a. Zero based budgeting

Answer: Zero-based budgeting in the 1970s was primarily concerned with attributing a particular activity of a company to the decision packages, which involves ranking and evaluating the packages for the benefits and costs, and making sure the resources are distributed appropriately. ZBB is a process that can be repeated numerously to review every single dollar in the budget annually, establish a cost management culture, and also

b. Remote maintenance audit

Answer: Remote maintenance and diagnostic activities are conducted by individuals communicating through an external, non-organization-controlled network (e.g., the Internet). The use of remote maintenance and diagnostic tools is consistent with organizational policy and documented in the security plan for the information system. The organization maintains records for all remote maintenance and diagnostic activities.

c. Codification of spare parts

Answer: Codification / cataloguing is basically an identification system for each item of the inventory. There are often three broad approaches to developing a suitable identification system :

1.Arbitrary approach: As the name suggests ,this approach does not use any design for codification. Rather , as and when an item is received by Stores in its receiving bay, a running and unique serial number is assigned to it. This number becomes the code of the item for subsequent use at different stages. While this system is the easiest one

d. Maintenance Benchmarking

Answer: For many years, benchmarking has been a widely recognized business practice to research ideas, methods, practices, processes and implementing their best features. Here’s how it can make a true difference for the success of maintenance efficiency and effectiveness.

While we enjoy having our machinery up running – the maintenance of it has not always been the most popular nor well-prioritized part of manufacturing. Back in time, it was a common practice to wait for equipment to fail, and then repair it.

Question. 6. Describe various types of preventive maintenance.

Answer: Maintenance, repair, and operations (MRO) involves fixing any sort of mechanical, plumbing, or electrical device should it become out of order or broken (known as repair, unscheduled, or casualty maintenance). It also includes performing routine actions which keep the device in working order (known as scheduled maintenance) or prevent trouble from arising (preventive maintenance).

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MK0018– International Marketing

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME	MK0018– International Marketing
BK ID	B 1811
Credit & Marks	4 CREDIT, 60 MARKS

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Differentiate between GATT and WTO

Answer:The General Agreement on Tariffs and Trade (GATT) was a multilateral agreement regulating international trade. It was created in 1948 and lasted until 1993. World Trade Organization (WTO) was formed as a replacement for GATT in 1995 with the purpose of supervising and liberalizing international trade. WTO has a more permanent structure compared to GATT. WTO also monitors trade in services and trade-related aspects of intellectual property rights, in addition to trade in goods.

There are various bodies or agreements that have

Question.2. Write short notes on the following:

A. International franchising

Answer:Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time. The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building "chain stores" to distribute goods that avoids the investments and liability of a chain. The franchisor's success depends on the

B. International contract manufacturing

Answer:Contract manufacturing is the outsourcing of part of the manufacturing process of a product to a third-party. More specifically, contract manufacturing is an outsourcing of certain production activities that were previously performed by the manufacturer to a third-party. A company may outsource the manufacture of certain components for the product or outsource the assembly of the product. Nowadays, outsourcing companies have

Question.3. What are the stages in which international markets are screened and analysed?

Answer:The International Marketing Entry Evaluation Process is a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience.

Question.4. What is counter-trade? Describe the various types of counter-trade.

Answer:Countertrade means exchanging goods or services which are paid for, in whole or part, with other goods or services, rather than with money. A monetary valuation can however be used in counter trade for accounting purposes. In dealings between sovereign states, the term bilateral trade is used. OR "Any transaction involving exchange of goods or service for something of equal value."

Question.5. Discuss the role of sales promotion and personal selling in international marketing.

Answer:Personal selling is the process of communicating with a potential buyer (or buyers) face-to-face with the purpose of selling a product or service. The main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with the customer in person. Though personal selling is more likely to be effective with certain types of products or services, it has important applications for nearly all kinds of small businesses. In fact, most of history's successful entrepreneurs have been

Question.6. Write short notes on the following:

a. Bill of Exchange

Answer:Bills of exchange are similar to checks and promissory notes. They can be drawn by individuals or banks and are generally transferable by endorsements. The difference between a promissory note and a bill of exchange is that this product is transferable and can bind one party to pay a third party that was not involved in its creation. If these bills are issued by a bank, they can be referred to as bank drafts. If they are issued by

b. Packing list

Answer:The Universal Packing List is a tool that provides a custom travel check list.

Packing mishaps range from merely inconvenient (heading to the Caribbean without your favorite swimsuit) to downright disastrous (finding you’ve left the country without your wallet or medication) but most are

c. Air way bill

Answer:An air waybill (AWB) or air consignment note is a receipt issued by an international airline for goods and an evidence of the contract of carriage, but it is not a document of title to the goods. Hence, the air waybill is non-negotiable.

The air waybill is the most important document issued by a carrier either directly or through its authorised agent. It is a non-

d. Certificate of origin

Answer:A certificate of origin (often abbreviated to C/O, COO or CoO) is a document used in international trade. In a printed form or as an electronic document, it is completed by the exporter and certified by an recognized issuing body, attesting that the goods in a particular export shipment have been produced, manufactured or processed in a particular country.

The origin of the product does not refer to the

e. Consular invoice

Answer: A consular invoice also has a copy of the commercial invoice in the language of the country, giving full details of the merchandise shipped. In general, the purpose is to provide the foreign customs authority with a complete, detailed description of the goods so that the correct import duty can be levied. 

In international law, consularization is the act of authenticating any legal document by the consul office, by the consul signing and

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MK0017 – E-MARKETING

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	IV
SUBJECT CODE & NAME	MK0017 – E-MARKETING
BK ID	B1810
CREDIT	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.

a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.

Answer: Websites are now a critical component for any business to stay competitive. And as web development trends and best practices change practically with the season, there’s no shortage of work for developers.

Web Development: Front-End, Back-End, and Full Stack Developers via Udacity.com

But how do you know exactly what kind of web development work to seek out and train for? If you’ve poked around on job listing sites or browsed through online courses, you’ve probably gathered that web development tends to break down into three main concentrations: front-end, back-end, and full stack.

b) Explanation of Digital Products.

Answer:The front-end consists of the interior design of all places they're allowed to set foot in the hotel, in addition to the manners and dress of the staff they'll deal with directly.

The back-end will consist of the kitchen, boiler-roo

Question. 2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace

a) Explanation to the types of online stores in E-Malls

Answer:Online Malls - also known as virtual Shopping Malls - are the internet based counterpart of physically existing Shopping Malls. They can be defined as a collection of multiple Online Shops within the same website. The different shops are listed in a

b) Explanation to the Parties in an E-Marketplace

Answer:There are many different types of e-marketplace based on a range of business models. They can be broadly divided into categories based on the way in which they are operated.

Independent e-marketplace: An independent e-marketplace is usually a business-to-business online platform operated by a third party which is open to buyers or sellers in a particular industry. By registering on an independent e-marketplace, you can access classified ads or requests for quotations or bids in your industry sector. There

Question. 4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services

a) Explanation to the 4 P’s in E-Marketing

Answer:The online world of e-commerce has certainly broken down some of the old established truths, so every now and again it is worth stepping back and taking a fresh look at what you learned about marketing through the lens of technology.

In practical terms, this means revising the old marketing processes, concepts and emphasis and reconstructing them into new forms that are more appropriate for the new world of communications. As an example, we can consider McCarthy’s famous ‘4 P’s’ classification, which has provided a standard method of describing marketing programs for over 50 years.

b) Explanation to the additional 3P’s in E-Marketing of Services

Answer:When it comes to social media and any type of marketing, content is king and engaging with your audience is imperative. You don’t want to just throw brand information “at” your followers. You want to share “with” them. Doing business now-a-days is more about “we” than “me.” Because of this reality, here are 3 additional P’s you should ponder when launching a marketing or social media campaign.

PASSION.  This word is not referring to wild rambling pursuits of whim. According to the Merriam Webster Dictionary Online, it means having an “intense

Question. 5. Elaborate on the Word-of-Mouth Marketing Techniques

Answer:While there are no prototypical word-of-mouth marketing campaigns, the options are limitless. Here are a few that Fay mentioned:

·       An email campaign where you encourage your subscribers to forward a message to their friends

·       A referral campaign where your readers

Question. 6. Write short notes on:

a) Customer Metrics

Answer:There are a number of ways to quantify the value of your customers throughout the customer journey.

While the "best" metrics depend on your

b) E-mail/Direct Metrics

Answer:There are three direct marketing metrics that deserve our attention. Marketers always talk about the importance of measurement – and in today’s world of likes, impressions and other soft metrics – rightfully so. Tying sales to a specific campaign can be challenging. But direct mail is an exception to this rule. In fact, it’s the most measurable direct marketing channel out there, and it has the lowest cost per lead. When it comes to direct marketing metrics, the best results start with a true understanding of what’s working and what’s not.

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MK0016/ML0016- Advertising Management and Sales Promotion

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ASSIGNMENT

DRIVE	FALL 2016
PROGRAM	MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME	MK0016/ML0016- Advertising Management and Sales Promotion
BK ID	B 1809
CREDIT & MARKS	4 Credits, 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question.1. Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Answer:Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers' disputes and for matters connected therewith.

Consumer Protection Council: Consumer Protection Councils are established at the national, state and district level to increase consumer awareness.

Question.2. Elaborate in detail factors that are affecting marketing and advertisement.

Answer:Marketing is the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise, or to raise the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society

Question.3. Explain the theories of Advertising in detail.

Answer:Advertising has numerous objectives which includes communicating with potential customers as well as pursuading them to adopt a particular product or develop a preference towards the product for repeat purchase which ultimately results in brand loyalty. Advertising Theory or theories therefore try to explain how and why advertising is effective in influencing behaviors and accomplishing its objectives.

There are numerous theories on advertising. Most

Question.4. What are the various factors that are influencing in setting of budget?

Answer:Advertising Budget is the amount of money which can be or has to be spent on advertising of the product to promote it, reach the target consumers and make the sales chart go on the upper side and give reasonable profits to the company.

Before finalizing the advertising budget of an organization or a company, one has to take a look on the favorable and unfavorable market conditions which will have an impact on the advertising budget. The market conditions to watch out for are as follows:

Question.5. What are the various media that may be used for direct marketing? What are their pros and cons?

Answer:The backbone of any business is the effectiveness of its marketing campaign. Without implementing successful marketing techniques, companies will not sell products and businesses will not thrive. There are many different types of marketing methods useful for showcasing products to consumers. Two common types of marketing methods are direct marketing and telemarketing. Both have advantages and disadvantages.

Question.6. Write a short note on

a. Advertising in marketing mix

Answer:The finest products, the most attractive price tags, and the best marketing channels are of no mean if the target customers don't know the product; and the chances of product success is low. Effective marketing communication is crucial for the success of a product or a business. In marketing communications advertising plays an important role.

Role of Advertising in Marketing Communication

b. Positioning.

Answer:Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase.

Target Market Analysis: The best start

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