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Brand Management

 

September 2022 Examination

 

 

Q1. The Bombay Chef Company has set up a restaurant in the suburbs of Mumbai which also has a section of desserts and is prominently known for the variety in the latter. With the huge demand for desserts, the key decision-makers at The Bombay Chef Company decide to initiate selling the desserts online followed by home delivery across the city. While they begin delivering, they receive certain complaints about the damage in overall packaging. Similarly, the packaging consisted of only one label with the logo which was not much appealing to the people. As a brand manager, how would you put forth the concept of packaging innovation? How would you execute Packaging design and change? (10 Marks)

 

Ans 1.

Introduction

Business visual beauty and vital points are added best services packaging changes and brought unique development of customers to demand and comparing the modifications primarily based on sensible business seize values and developed the effective business interest quotes with analyzed the marketplace demand. Furthermore, brand identification, comments modifications, and conveying the design versatility assist in creating changes and broadening the market's positive values by

 

 

Q2. Margarette Haircare Pvt. Ltd. is an established name in the market. The firm owned by Ms. Margarette sells hair care products for teenagers. The firm has been successfully set up for eighteen years with a good brand name and has also established a self-identity in the market. With the emergence of other hair care products, generally local and comparatively priced less, Margarette Haircare Pvt. Ltd. is facing challenges in selling their products while the branding efforts have been considerably been in vain. Apart from the competitors, several other factors are proving to be a challenge for Margarette Hair Care’s branding. As an expert, identify the factors that are proving to be a branding challenge to the organization. (You can make assumption around the Margarette Hair Care brand) (10 Marks)

 

Ans 2.

 

Introduction

 

In addition, in business, product selling is added essential business elements that include the reaction values, lead caught deals, and managing the consumer's demand with relatively brought phone call adjustments and turning factor of services. Moreover, the purchaser products and the advent of products are specific techniques that affect the behaviors of stakeholders and purchasers. But, the layout of recent products is added with different factors consisting of market viability, extra adjustments, and workflow services with designing the changes and time to

 

 

 

Q3. Mr. Ratlami has been selling all types of (farsan) snack items. He already owns seven stores in Rajasthan with the name "Salaam Ratlami". The products are known for their quality and freshness. The stores have been doing good, but lately they have been facing a lot of competition from other branded snacking products in the market. Mr. Ratlami continues to sell in a traditional way. He sells his items in transparent plastic bags or wraps some small quantity in newspaper or magazine loose papers. There is no common dress code for employees. He wants to increase the sales by making a brand for his products.

 

a. As a brand specialist, explain the concept of brand, guide him with the difference in product and brands. (5 Marks)

 

Ans 3a.

 

Introduction

 

Further, product specialists are the primary human workers in business that use distinctive brand techniques and sell the new progressive products to deliver profitability in business and handle the changes in provider demand. Moreover, managers treat the agency's reputation by introducing brand-building

 

 

 

b. Explain the benefits of branding to him in the simplest possible way with examples. (5 Marks)

 

Ans 3b.

 

Introduction

 

The advantages of branding are describing the available profits in companies through the income of products and delivering increment in product demand by contributing to the significant changes in the business. Those sections will represent the right to entry to high-quality business \

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B2B Marketing - NMIMS MBA Solved Assignments Latest

 

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B2B Marketing

September 2022 Examination

 

 

Q1. A business marketer (who is a potential supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger car manufacturer, who has been buying the same material from three other suppliers on regular basis for the past few years. As per the purchase policy, the car manufacturer cannot buy any material from more than three suppliers. What should the business marketer do to supply CR steel coils to the major passenger car manufacturer?   (10 Marks)

Ans 1.

Introduction

A purchasing policy is a collection of rules that control the requisition process. Purchasing policies help procurement administrators implement their procurement strategy by creating a policy structure that is aligned with the organization's strategic purchasing requirements. This purchase policy may differ for different companies. They involve various steps such as purchase requisition, identifying sources of supply, calling for tenders or quotations, analysis of tight supplier, placing of the

 

 

 

Q2. Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.   (10 Marks)

Ans 2.

Introduction

Integrated marketing communication is the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels. It allows both public and private organizations and businesses to deliver an engaging and seamless consumer experience for a product and/or service, and to optimize an organization’s image and relationship with stakeholders. integrated marketing

Q3. Read the following Case & solve the questions given:

When SS Electroplating Company started the electroplating operations in a residential location in Bengaluru, it received a notice from the pollution Control Board to install the effluent treatment plant within 15 days, failing which they would seal the plant.

The Director of the company collected the information that it would cost about ₹10,00,000 to buy an effluent treatment plant, an area of about 600 sq.feet to install it over a period of

2-3 months, & running cost of about ₹40,000 per month for the purchase of material like costic soda & others. The effluent contained nickel, synide, cromium, cadminum & zinc, which were to be treated separately using different chemicals. After effluent liquid of about

800 litres per day was treated, the sludge was to be dried, packed, stored & dumped in a government notified place. The entire process would not only cost substantial amount, but also would need additional area of about 600-700 sq. feet

The company gathered information that some of the competitors outsourced the effluent treatment to government approved agencies, who collected the effluent liquid from these chemical & electroplating factories, & treated ( or neutralized) the chemicals at their effluent treatment plants. These agencies charged ₹10 to ₹15 per litre for the treatment of effluent liquid, depending on the type of chemicals. The cost of outsourcing was considered much higher compared to in-house effluent treatment plant. However, SS Electroplating Company, like many other chemical & electroplating factories did not have additional area for the installation of effluent treatment plant.

The Director was aware that the liquid waste from the factory would have harmful effects on the surrounding residential area. He also could not violate the Government regulation on environment control. The director had very little time – two weeks – to decide & act.

Questions:

a. If you were the Director of the company, what would you do & why?  (5 Marks)

Ans 3a.

Introduction

Electroplating is one of the varieties of several techniques of metal finishing. It is a technique of deposition of a fine layer of one metal on another through the electrolytic process to impart various properties and attributes, such as corrosion protection, enhanced surface hardness, lustier, color, aesthetics, and value addition. Electroplating and metal finishing continue to have great potential in the development of technologies in various fields. The electroplating

 

b. Should all companies in this industry come up together as to save cost? Provide your suggestions   (5 Marks)

Ans 3b.

Introduction

The costs of a constructed facility include both the initial capital cost and the subsequent operation and maintenance costs. Each of these major cost categories consists of several cost components. As for electroplating companies, they need large trucks of land including assembly, holding, and improvement. It is important for design professionals and

 

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Advanced Supply Chain Management - NMIMS MBA Solved Assignments Latest

 

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Advanced Supply Chain Management

September 2022 Examination

 

 

Q1. In the present dynamic business scenario, Maxx Private Ltd, manufacturer of consumer products, wants to have a competitive edge over its competitors. To achieve this, what would be your suggestions for Maxx in adopting different processes and technologies for aligning the capabilities of their supply chains with their business strategies? (10 Marks)

Ans 1.

Introduction

Maxx Private Ltd, the manufacturer of consumer products, wants to have an aggressive facet over its competition to differentiate its product from marketplace competitors through improved performance and productiveness. The competitive area directs the company to acquire its aggressive advantage by cheaply using production goods and services and supplying these products to customers at a sustainable and truthful charge to their rivalries. Advance supply chain management

 

Q2. Supply  chain  performance  management  is  a  unified  approach  to  improve  the effectiveness and efficiency of all supply chain process. Discuss how organizations can improve  their  business  performance  by implementing  optimization,  integration  and restructuring of supply chain.     (10 Marks)

 

Ans 2.

Introduction

Enhancing supply chain control provides customers with quick services, satisfies their demand at truthful fees, and makes the business profitable and sustainable. The supply chain control performance reports the agency to boost its effectiveness and productiveness and the strategies and technologies that convey aggressive gain to the worldwide marketplace. The deliver chain management optimization gives the best uses of technology like AI, blockchain, and IoT, growing performance and patron studies by satisfying their demand with the brief shipment.

 

Q 3(A). Maxx Private limited wants to launch a new product for which it has no historical data. Maxx wants to conduct a systematic forecasting which will enable it to evaluate the trend for the demand for its products. Discuss the following:

a. The appropriate forecasting techniques that Maxx could select   (5 Marks)

Ans 3a.

Introduction

Maxx private limited wants to release a new product without historical statistics. Forecasting the sales is always a difficult task for the employer as it has no past facts showing the company has to assess the product's performance. Despite those difficulties, proper planning is necessary to

 

Q3(B). Role of demand forecasting in supply chain management  (5 Marks)

Ans 3b.

Introduction-

Demand forecasting is simply mentioning what the customer is stressful, what the consumer expects in the future, and how these expectations will affect the business delivery chain management and the healthy growth and production of the company. Maxx private restricted is

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