HEALTH CARE MANAGEMENT

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AEREN FOUNDATION’S                                                                 Maharashtra Govt. Reg. No.: F-11724
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SUBJECT : HEALTH CARE MANAGEMENT


COURSE :                                                                                                                      Total Marks: 80



Q1) Explain the relationship between policy making & decision-making ? (20)

Answer : A policy is a deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol. Policies are generally adopted by the Board of or senior governance body within an organization whereas procedures or protocols would be developed and adopted by senior executive officers. Policies can assist in both subjective and objective decision making. Policies to assist in subjective decision making would usually assist senior management with decisions that must consider the relative merits of a number of factors before making decisions and as a result are often hard to objectively test e.g. work-life balance policy. In contrast policies to assist in objective decision making are usually operational in nature and can be objectively tested e.g. password policy.



Q2) Define the term Organisation charting ? (20

Answer : An organizational chart (often called organization chart, org chart, organigram(me), or organogram) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of knowledge or a group of languages.

An organizational chart shows the internal structure and hierarchies of an organization, like a business, school, or government entity. It creates an easy visual depiction for the ranks of different people, jobs, and departments that make up the organization. Orgizational charts also help determine how authority and information flow between people and departments.

Like flowcharts, org charts use simple shapes and lines. The boxes are filled with information on the individual, department, or team; while vertical




Q3) Problems of Headquarters field relationship discuss? (20)
Answer : The relationship between field offices and headquarters is, to put delicately, ambiguous.

The structural variations of administration and its decentralized work well if they go in consonance with the localized idiosyncracies. a general structural rigid principled approach has been rejected by scholars. similar is the case with the HQ field structure. different locations demand different structures.

A practical approach to the structure layout can only be effective. with the applications and learning from mistakes and making further amendments can be effective in real practice. a larger developmental function that requires high discretion in functioning can require high autonomy to the grass root structures. whereas a haywire



Q4) What do you mean the term Health Management Planning?. (20)

Answer : Health - a relative state in which one is able to function well physically, mentally, socially, and spiritually in order to express the full range of one's unique potentialities within the environment in which one is living. In the words of René Dubos, “health is primarily a measure of each person's ability to do and become what he wants to become.” 

Current views of health and illness recognize health as more than the absence of disease. Realizing that humans are dynamic beings whose state of health can change from day to day or even from hour to hour, leaders in the health field suggest that it is better to think of each person as being located on a graduated scale or continuous spectrum (continuum) ranging from obvious dire illness through the absence of discernible disease to a state of

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Marketing Strategy

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School for Continuing Education (NGA-SCE)






Internal Assignment Applicable for December 2015 Examination



Q.1 If you are the Marketing Head of Carrefour and want to venture into Indian Retail Sector then what would be your marketing strategy with respect to the following points:

Answer:Retailing in India is one of the pillars of its economy and accounts for about 22 percent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people.

As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India's retail and logistics industry employs about 40 million Indians (3.3% of Indian population).

Until 2011, Indian central government denied foreign



Q2. If you are the CEO of Carrefour and you have to evaluate and find your retail partner in India then which Indian company you would prefer to do partnership? Explain the reason for your choice of partnership. (10 Marks)

The student can write his retail choice of India ie Big Bazaar, West Side, etc and explain the same with reasons.

Answer:The allure of global markets can be mesmerizing. Companies that operate in highly competitive or nearly saturated markets at home, for instance, are drawn to look overseas for expansion. But overseas expansion is not a decision to be made lightly, and managers must ask themselves whether the expansion will create real value for shareholders. Companies can easily underestimate the costs of entering new markets if they are not familiar with the new regions and the business practices common within the new regions. For some companies, a misstep in a foreign market can put their entire operations in jeopardy, as happened to French retailer Carrefour after their failed entry into Chile, which you’ll see later in this



Q3. Explain the promotion strategy that you will adopt for promoting Carrefour in India.(10 Marks)

Answer:The first Carrefour store opened on 1 January 1958 in suburban Annecy near a crossroads (carrefour in French). The group was created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors in the French market.

Marcel Fournier, Denis Defforey and Jacques Defforey had attended several seminars in the United States led by "the Pope of retail" Bernardo Trujillo (fr), who influenced them to move forward with Carrefour idea.

The Carrefour group was the first in Europe to open a

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Financial Accounting

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NMIMS Global Access

School for Continuing Education (NGA-SCE)



Course: Financial Accounting



Internal Assignment Applicable for December 2015 Examination


Assignment Marks: 30

Q1” Trial Balance are prepared to check the arithmetical accuracy of the posting in ledger. “Do you agree? Explain its necessary features & any 5 important steps to be considered while making Trial Balance.

Answer:Trial balance may be defined as an informal accounting schedule or statement that lists the ledger account balances at a point in time compares the total of debit balance with the total of credit balance.

The fundamental principle of double entry system is that at any stage, the total of debits must be equal to the total of credits. If entries are recorded and posted correctly, the ledger will reflect equal debits and credits, and the total credit balance will then


Q2] From below Trial Balance of Ameya Auto Parts Pvt. Ltd. for 31-12-2007


 Particulars
Debit (Rs)
Credit (Rs)
Ameya Industry Capital
60,000
Cash in Hand
1500
Purchases
80,000
Sales
101,000
Return Inward
1000
Bank OD
5000

Office Salaries
6000

Insurance
500

Sundry Debtors
40,000

Sundry Creditors
50,000

Commission
1000

Furniture
8000

Building
60,000

Stock (1.1.2007)
10,000

Drawings
3,000

Bills Receivable
8,000

Bills Payable
4,000

Carriage Inward
800

Advertisement
1200

Repairs
1000

TOTAL AMOUNT
221,000
221,000



Adjustments :
# Closing Stock Rs. 25000/- at 31/12/2007.
# O/S Salary 1000/-
# Depreciation Furniture & Building @5%
# Insurance Prepaid – Rs. 100/-
# Create RDD at 5%

Answer:

To open stock                    10,000
To purchase                       80,000
(-) Seller                               80,000
To carriage                          800
To Gross profit                  34000
                                                ----------------
                                                125000
                                                ----------------




Q3) How are the expenditure related to fixed assets treated i.e., as Capital Expenditure or Revenue Expenditure as per “AS-10 – Accounting for Fixed Assets”?

Answer:Many times, we see that many companies which are in startup stage i.e. during construction period and before it is ready for commencing commercial operations do not prepare Profit and Loss Account for the year / period and the total expenditure incurred during such year / period is kept under the head "Pre-Operative Expenditure, pending allocation" - Whether this treatment is correct as per Companies Act, 1956 and whether it complies with the Accounting Standards and Guidance notes issued by the ICAI?

Let us have a glance on the various relevant statutory provisions relating to the same.


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Integrated Marketing Communications

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Course: Integrated Marketing Communications



Internal Assignment Applicable for December 2015 Examination


Case Study for question 1 and 2: Talkathon Mobile Phone Company is the new entrant in Indian Mobile Phone Market. The company has a mega plan for its mobile phones whose price ranges from 2,999 to 15,999 rupees depending upon the handset a customer plans to purchase. The company initially plans to target only rural consumers of India, which is roughly 70% of India’s population. The company has decided that their target will only be females from Rural Market. They want to enter with the theme of Women Empowerment and want to give its product a good social image. The company has done the survey about the viability of the mobile phones in the rural market and the results are positive. You are appointed as a Marketing Head in the company and you have been told to launch the product in the Indian Rural Market.

Q1. What would be your 4P’s strategy to target the rural market of India? Prepare a distinct strategy for North Indian and South Indian rural market. (10 Marks)

Answer: Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially.

The use of a marketing mix is an excellent way to help ensure that ‘putting the right product in the right place,…’ will happen. The marketing mix is a



Q2. What are the various Integrated communication you will use to target the market? Prepare the communication plan on the basis of four divisions i.e. North, East, West and South Region. (10 Marks)

Answer:Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile of junk direct mail you pick up from your letterbox on the way back home -- everything is driven and determined by marketing.

Anyone who has studied the fundamentals of marketing, is aware that marketing is made up of four basic elements and the various interactions they have with each other. These four elements are:

    Product
    Price
    Place
    Promotion




Q3. Explain the CBBE model with reference to one consumer durable brand and one FMCG Brand.

Answer:Customer-based brand equity (CBBE) is a way of assessing the value of a brand in customers' minds. Branding can increase profitability in large and small-scale businesses by filling in gaps in customers' knowledge and by offering assurances. The CBBE model centers that value in the minds of customers. It compels businesses to define their brands according to a defined hierarchy of qualitative, or common-sense, customer impressions. These impressions are often laid out in pyramid-shaped levels; they consist of salience, performance, imagery, meaning, judgments, feelings, and resonance.

Equity can be considered the sum total of values

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Financial Analysis and Management

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NMIMS Global Access
School for Continuing Education (NGA-SCE)

Course: Financial Analysis and Management
Internal Assignment Applicable for December 2015 Examination

Q1. Calculate selling, administrative and financial expense ratios if the sales during the year is Rs 90,000.
Profit and Loss Account

Particulars
Amount
Particulars
Amount
To Selling Expenses
?
By Gross Profit
44000
To Administrative Expenses
15000


To Financial Expenses
7000


To Net Profit
2000



44000





Answer 1.  ( a ) Selling expenses ratio = ( Selling expenses / Net Sales ) x 100
Selling expenses = G.P. – ( Administrative expenses + Financialexpenses + Net profit )
= 44000 – ( 15000 + 7000 + 2000 )




( b ) Administrative expenses ratio = ( Administrative expenses / Net sales ) x 100
= ( 15000 / 90000 ) x 100




2. Calculate:

(a) Total Capital Turnover Ratio
(b) Working Capital Turnover Ratio
(c) Fixed Assets Turnover Ratio

The Balance Sheet is as follows:
Balance sheet

Liabilities
Amount
Assets
Amount
Equity Share capital
90000
Fixed Assets
135000
12% Debentures
70000
Current Assets
100000
Reserves
15000


Current Liabilities
60000



235000

235000


Net Sales during the year is Rs 3,00,000.

Answer 2 ( a).  Total capital turnover ratio = Net sales / capital employed
Capital employed = Total Assets – Current liabilities

( b )  Working capital turnover ratio = Cost of good sold or cost of revenue from operation / Working capital
Working capital  = Current Assets – Current Liabilities
= 1,00,000 – 60,000


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