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SEM 4 HEALTH CARE
(HCS) FALL 2013
MH0056 – Public
Relations & Marketing for Healthcare Organizations
1
SWOT analyse the hospital you are
in and evaluate the same in the light of hospital service offered, from the
customer’s point of view and write a report.
A
Explanation of SWOT analysis
Report
2
8
10
2
Explain the types of public
relations research.
A
Mentioning the types
Explanation
2
8
10
3
Define e-marketing. Explain the
various components of an e-marketing activity plan.
A
Definition
Explanation
2
8
10
4
Discuss the current scenario of
medical tourism in India.
A
Explanation of medical tourism
Explanation of present situation
of medical tourism
Advantages of medical tourism
2
4
4
10
5
Describe the future of healthcare
marketing.
A
Brief outline of healthcare
marketing
Explanation of future of
healthcare marketing
1
9
10
6
Discuss brand building on the
internet.
A
Definition of brand
Purpose
Explanation of various components
of brand building
1
2
7
10
MH0057 – Management
of Healthcare Human Resources
1
Discuss management development in
healthcare organisations.
A
Definition
Methods
Management development programmes
Principles of management development
Line and staff responsibilities
in management development
1
1
2
4
2
10
2
Describe recruitment in
healthcare services.
A
Meaning and definition
Factors affecting recruitment
process
Importance of recruitment
Sources of recruitment
Recruitment process
1
1
2
2
4
10
3
Explain the objectives of HRM in
healthcare.
A
Listing the objectives
Explanation
2
8
10
4
Define performance appraisal.
Describe the components of performance appraisal.
A
Definition
Mentioning the components
Explanation
1
2
7
10
5
Discuss HR audit process.
A
Mentioning the phases and
components of HR audit process
Explanation of phases and
components
2
8
10
6
What is collective bargaining?
Explain the principles and characteristics of collective bargaining.
A
Definition
Explanation of principles
Explanation of characteristics
1
6
3
10
MH0058 – Legal
Aspects in Healthcare Administration
1
What is professional secrecy?
Discuss the exceptions to the rule of confidentiality.
A
Definition
Explanation of exceptions to the
rule of confidentiality
2
8
10
2
Explain the following concepts:
a. Accountability to patients
b. Vicarious liability
A
a. Explanation of Accountability
to patients
b. Explanation of Vicarious
liability
5
5
10
3
Which are the 3 types of
inquest’s in India? Explain.
A
Mentioning 3 types of inquest
Explanation
1
9
10
4
Define abortion. Explain medical
termination of pregnancy act in detail.
A
Definition
Explanation of various aspects of
MTP act
1
9
10
5
Explain medical negligence. List
the various rights and responsibilities of the patient.
A
Explanation of medical negligence
Listing the rights of the patient
Listing the responsibilities of
the patient
4
3
3
10
6
Discuss the important documents
and ethical codes in medical ethics.
A
Listing the important documents
Explanation
1
9
10
MH0059 – Quality
Management in Healthcare Services
1
Explain the principles of quality
in healthcare.
A
Brief outline of quality in
healthcare
Explanation of principles
2
8
10
2
Differentiate between Six sigma
and Total quality management.
A
Mentioning 10 important
differences between six sigma and TQM
10
10
3
Explain the implementation of QMS
in healthcare organisation.
A
Brief outline of QMS
Explanation of steps in implementing
QMS in healthcare organization
2
8
10
4
Define accreditation and
certification. List the benefits of accreditation and certification of
hospitals.
A
Definition of accreditation and
certification
Benefits of accreditation
Benefits of certification
2
4
4
10
5
Define total quality management.
Discuss the importance of TQM in healthcare.
A
Definition
Importance
2
8
10
6
Discuss the methods of
performance evaluation in healthcare services.
A
Listing all the methods of
performance evaluation
Explanation of all the methods of
performance evaluation
2
8
10
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call
us at : 08263069601
